• KDI Journal of Economic Policy
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• v.11 no.3
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• pp.103-130
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• 1989

본(本) 논문(論文)은 광고주(廣告主), 광고대행업체(廣告代行業體), 매체(媒體)를 연결하는 유통구조(流通構造)를 중심으로 한국광고업(韓國廣告業)의 산업조직론적(産業組織論的) 특성(特性)을 분석하고 광고산업(廣告産業)에 대한 정부규제(政府規制)의 현황(現況)과 문제점(問題點)을 정리함으로써 대외개방(對外開放)이 기정사실화된 국내광고시장(國內廣告市場)에 대한 정책(政策)의 개편방안(改編方案)을 논의한다. 산업(産業)으로서의 광고업(廣告業)에 초점을 둔 본(本) 논문(論文)은 정책시사점(政策示唆點)으로서, 첫째 방송광고(放送廣告)의 경우 장단기(長短期)로 구분된 전파매체정책(電波媒體政策)의 개편(改編)을 통하여 공민영혼합체제(公民營混合體制)내에서 방송광고(放送廣告)의 공급확대(供給擴大)를 추구함을 전제(前提)로 한국방송광고공사(韓國放送廣告公社)에 부여된 대행독점권(代行獨占權)과 가격규제기능(價格規制機能)의 축소(縮小)를 지향함으로써 시장기능(市場機能)을 복원 할 것, 둘째 신문(新聞) 및 방송광고(放送廣告) 공(共)히 매체(媒體)의 횡포(橫暴)에 대하여 경쟁정책당국(競爭政策堂局)이 적극적으로 대응할 것, 셋째 시장실패(市場失敗)가 존재하는 분야는 오히려 발행부수(發行部數) 및 시청률(視聽率)에 관한 정보(情報)의 수요(需要) 공급(供給)이기 때문에 ABC제도(制度) 및 시청률조사제도(視聽率調査制度)의 정착을 위하여 정부(政府)가 노력할 것 등을 제시한다.

• Korean journal of communication and information
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• v.50
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• pp.29-49
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• 2010

Various opinions are expressed about the Internet Regulation. Some people argue that it is impossible to control because of the technical characteristics of Internet, while other people argue that it is easy to control. Recently in Korea, a move to reinforce the Internet Regulation through the extension of cyber real-name system is emerging, whereas the concern for its excessive infringement of the Freedom of Expression is increasing. This paper was intended to draw a reasonable direction for Internet Regulation in our society. And accordingly this paper tried to suggest a desirable direction of Internet Control in the future and to draw a criterion for domestic court judgement by analyzing cases of cyber defamation so far. The result of this study proposed that the Freedom for Expression be widely secured in the case of cyber defamation of criticism and political comments upon public officials and that the legitimacy and effectiveness of Internet Regulation be ensured. This result of study is expected to help establish the direction and principle of Internet Regulation in the future around Korea Communications Commission and Korea Communications Standards Commission.

• Journal of Internet Computing and Services
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• v.20 no.6
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• pp.143-156
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• 2019

Discussion on OTT regulation has become fiercer, as OTT services' impacts on the global and domestic media market have been exponentially growing. In South Korea, it is argued that, on the basis of the similarity between television program and OTT's video content, OTT needs to be regulated in order to protect fair competition and to control sociocultural effects. In many of the discussions, developed countries' cases have been used for supporting OTT regulation. In this paper, we first analyzed the global OTT market trends based on our own categorization of OTT services. then we assessed the validity of the application of the foreign cases in the current OTT regulation debates in Korea. We proposed six OTT types (aggregation, mediation, mediation-aggregation, multi-screen, outlet, and outlet-linear) simultaneously considering service operator' origin, business model, content format, and content delivery. These services have been consistently evolving, and the OTT market has been increasingly competitive especially around content differentiation. Regulators must be wary of hastily introducing competition regulation to the dynamically innovating OTT market. The foreign cases, including the US, EU, the UK, and Japan, hardly seem to be appropriate bases for strengthening OTT regulation. Rather, they were focused more on promoting competition in the domestic media market and enriching the content ecosystem. Therefore, we need to consider revision of the outdated media regulation frameworks instead of fitting OTT under them, and to recognize the priority of securing practical jurisdiction on global service providers before capturing local players into the conventional regulation systems.

• Korean journal of communication and information
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• v.39
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• pp.69-101
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• 2007

Some clauses of the prior review rules for broadcasting commercials, which are enforced by the Broadcasting Act violate the right to free speech guaranteed by the Constitution. The range of prohibited expression under the clauses are too vague and overbroad to distinguish between permissible and impermissible broadcasting commercials. The clauses also fail to pass the constitutional principle that restrict government from excessive regulation on constitutional rights. The principle has a four-pronged test on the government action; 1) the validity of its goal; 2) availability of appropriate means; 3) necessity of infringement; 4) and balancing test of interests. Some clauses of the prior review rules that forbid expressions on sensitive political and cultural issues fail to pass none of the four-pronged standards.

• Broadcasting and Media Magazine
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• v.12 no.3
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• pp.71-92
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• 2007

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.192-209
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• 2011

This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

• Informatization Policy
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• v.20 no.2
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• pp.20-38
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• 2013

Park, Keun-Hye government has just established a new ministry for integrating and managing the policies for science & technology and ICT. From the ICT governance perspective, the new ministry implies separating promotion policies from regulation polices. The current paper aims to present ICT policy implications by providing a perspective on regulation and promotion. A delphi survey was conducted for 32 experts in ICT sector. According to the experts, a clear distinction between regulation and promotion policies is difficult, and thus, integrating regulation and promotion policies looks more preferable. In general, an independent ministry that integrates regulation and promotion policies is mostly preferred. Some suggested an independent committee inside the ministry might be desirable, especially for the broadcasting regulation policy to be independent from the ministry control. The current study proposes tight collaboration between the newly established ICT ministry and the Korea Communications Commission, and in the long term, integrated administration of promotion and regulation policies. In particular, this study emphasizes the importance of the integrated policy management to enhance government policy capacity.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.275-280
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• 2018

This study attempts to examine the equity of regulation in advertising. After scrutinizing asymmetric regulation in advertising, this study propose measures to increase the equity of advertising regulation. This study proposed horizontal regulation and unification of regulatory agencies as direction of increasing the equity of regulation in advertising. In order to ensure the equity of advertising regulation in the new types of media that appear in various ways, horizontal regulation that decides advertising regulation policy based on the nature of contents or service is desirable. To increase the equity of regulation in advertising, it is recommended that the advertising regulatory system be operated with integrated regulatory organization.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.141-148
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• 2022

New services such as OTT have appeared, and the value chain of the media industry has formed a complex terrain, and new problems have arisen in terms of fair competition between operators and user protection. However, the problem of introducing OTT under the existing law that classifies services by physical characteristics and technical elements of the network has been criticized in terms of hindering industrial activation due to excessive regulation. The introduction of the new regulatory system has been delayed for a long time despite the dissatisfaction of stakeholders and attempts to legislate

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.4
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• pp.149-155
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• 2023

Profiling-based recommendation services provide the convenience of easily accessing specialized content for individuals on the user side and provide an important profit model on the corporate side. Despite the utility of these recommendation services, the issues such as personal information infringement and restrictions on consumer options are emerging, and certain regulatory movements for profiling recommendation services are actively underway. Under the circumstance, there are concerns that the introduction of regulations without a close review of regulatory effectiveness and side effects will weaken the competitiveness of domestic companies in the global market. This study systematically analyzed how companies providing profiling-based recommendation services perceive the corresponding regulations.