• Cartoon and Animation Studies
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• s.12
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• pp.27-43
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• 2007

The article concerns the continuity and transformation of the cartoon strip for the musical performance. Recently, the cartoon strip has been considered as a resource for creating the musical performance. However, There are a few articles on the relationship of the cartoon strip and the musical performance. In this respect, the article seeks to examine the characteristics of the cartoon strip and the musical performance in terms of planning system, storytelling structure, character formation and marketing strategies. The case on the musical entitled 'The Great Catsby', which is rooted in the cartoon strip entitled 'The Great Catsby', is examined. As a result, on the one hand, the characteristics of the cartoon strip has continuously affected the process of creating the musical performance in terms of storytelling, character formation, stage management and the marketing activities. On the other hand, the musical performance considers the music and sound, the moving image and stage management, performance of the actors as an essential part in comparison with the cartoon strip. In addition, the musical performance simplifies and recontructs the cartoon strip according to the principles of the musical performance.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.648-658
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• 2020

In essence, Musical theatre is a multimedia show, so when you listen to musical numbers, you will experience it through multiple senses. Therefore, in order to analyze musical numbers, emphasis should be placed on its interaction with various media such as lyrics, dance, and theatre, which have a direct association with the music. Through the Conceptual Blending Theory, which can comprehensively consider the combination of text and music, the combination of movement and music, and the combination of visual elements and music, this study analyzes the music of Musical . By exploring the result of interaction between lyrics and music, the interaction between choreography and music, and the interaction between stage and music, the artistry and intrinsic value of the work can be proved. In addition, we can discover the process and system of integrated interpretation through music analysis applying Conceptual Blending Theory. Therefore, Conceptual Blending Theory has sufficient utility as a methodology for music analysis of musical theatre.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.323-324
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• 2014

뮤지컬 "노트르담 드 파리"의 전체 이야기를 전개해나가는데 크게 공헌한 것은 원작의 취지와 장르적 완성도를 보여준 노래와 음악이다. 이런 관점에서 스토리와 음악을 결합시킨 송스루 뮤지컬(Sung-through Musical)인 아리아(aria)는, 대사를 말하듯이 노래하는 기존의 서창이나 랩과는 달리, 그 어떤 음악이나 예술장르보다 가장 완벽하게 빅토르 위고의 작품을 재현해 냈다.

• Korean Association of Arts Management
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• no.54
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• pp.59-93
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• 2020

The development of digital technology has made consumers more knowledgeable about products than ever before. In this regard, experts have defined consumers in the digital age as knowledge seekers and pointed out that they are proficient in acquiring and sharing product knowledge prior to purchase. For service goods such as musicals, product prior knowledge executes strong effect due to such characteristics as intangibility, inseparabilit y,and heterogeneity. Prior studies in the field of performing arts, including musicals, have revealed that the prior knowledge of the audience has a positive effect on the satisfaction of the audience and WOM(word-of-mouth) intention. However, studies in the marketing field argue that consumers' high prior knowledge may have a negative impact on customer satisfaction and product evaluation depending on conditions, as they are more likely to compare, review, and expect products more closely. Therefore, in this study, we tried to identify under what conditions the musical prior knowledge enhances audience satisfaction and WOM intention. According to the results of previous studies, a mediating effect model was established in which the musical prior knowledge enhances the WOM intention through the mediation of the audience satisfaction. Then, Transportation was introduced as a mediation variable and it was verified whether the level changed the audience satisfaction and WOM intention. The reason for the introduction of the transportation construct reflects the results of previous research that the story is important component of musical. The results showed that the musical prior knowledge has a significant effect on WOM intention through the mediation of audience satisfaction. The moderating effect of transport was also significant on the relationship between musical prior knowledge and audience satisfaction. Lastly, through moderated-mediation analysis, it was confirmed that transportation moderates the mediating effect that prior knowledge affects on the WOM intention through audience satisfaction. Based on the results, we demonstrated that a musical story is fairly important to satisfy audiences with high prior knowledge. This study could contribute to the related filed in that it introduced the transportation construct for the first time, thereby broadening the understanding of the musical audiences in the era of smart consumers.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.113-124
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• 2014

Ah! My Goddess has impressive narrative structure including a "narrative as a discourse," a "narrative as a story" and a "narrative by narrator": in a narrative as a discourse, North and South Korean soldiers make friendship; in a narrative by a narrator, main characters (including Sun-ho, Seok-gu, Ju-hwa, Chang-seop and Dong-hyeon) appear in the outer story and narrate the inner story of characters (including Dong-hyeon, Goddess and Seok-gu) within the frame of a play within a play; and in a narrative as a story, reality and fantasy intersect by the appearance of the "Goddess." This narrative structure contributes largely to 1) the character formation of space, 2) the strategic minimization of the stage, 3) the multiplicity of main characters, 4) the repetition of similar life story, and 5) the flexible change of a point of view. And the musical number serves as dramatic functions such as 1) pursuing the multiplicity of characters, 2) maximizing the effect of the expression of tragic feelings, 3) drawing audience's interest by irony and fantasy, 4) evoking the nostalgia for delicate feelings and pure wishes, and 5) ordinary female characters' playing the role of healing and salvation, thereby contributing to the reconstruction of reality and the style of fantasy.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.148-158
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• 2009

Recently, media contents are moving frequently between different media. TV, film, musical or animation, adapt killer story to each other. This tends to develop the new possibility of distribution of media contents. This study will analyse the trend of content industry. Particularly, we will focus on TV dramas, films and musicals : 61 samples have been extracted by Naver website. As a result, remakes have been increased since 2006. TV dramas and films have been used the most for source genres. Particularly, the story of films have been transferred for almost every genres including musicals.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.638-645
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• 2018

'42nd Broadway' is one of the most authentic, genuine and renowned musical pieces among the numerous musicals. By approaching every element in the Backstage from the perspective of an actor who is apart of the show, not a professional photographer, rather than an the usual objects on the Front Stage which is imprinted in the minds of the ordinary people through the media or the numerous flyers sent from the theaters, intented to describe the life as it is in the Back Stage by examining various elements such as the sets or make-up rooms, rather than the momentary, technically staged imageries. In the industrial aspect as well, the implication of this documentary would be that a more realistic set of photography was provided instead of the existing ones that usually focused on the'staged,' or 'guarded' images of the musical as shown in the promotional materials or the Front Stage still cuts.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.225-226
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• 2012

산수실경 뮤지컬 왕의 나라는 지역문화콘텐츠 경쟁력과 가능성 확보를 위한 문화콘텐츠 제작사업이다. 기존 문화자원 재생(Regeneration)을 통한 장소성 콘텐츠 제작에 따른 일자리 창출과 문화산업화를 위하여 지역모델사업으로 기획되었다. 있는 이야기, 있는 사람으로 제작된 왕의 나라 공연결과는 약 300여명의 문화적 일자리 창출과 지역경제 활성화, 48,000명의 관람객 등 지역문화콘텐츠의 가능성을 엿 본 작품이다. 향후 역사, 인물, 스토리를 중심으로 한 산수실경 뮤지컬 왕의 나라는 문화관광산업 발전에 기여하는 경상북도 대표 문화콘텐츠 아이콘이 되고자 한다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.367-372
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• 2023

This study analyzed the use of scriptwriting and hologram technology for storytelling in the production of locally-centered cultural and artistic content. The musical <WolhwaJeon>, produced in the Gangneung area, was examined as a case study. The process of creating the script for the performance was used to establish the self-identity of the character "carp" and the stage visualization of the folktale "Yeonhwa." Furthermore, the use of hologram technology to actualize the inner expressions of the characters, deliver information, enhance spatiality, and visualize fantasy elements was examined. Through this approach, educational information about local folktales was provided to the local residents, and their pride in their region was heightened. This locally-centered content requires continuous development in a modern society that pursues cultural diversity, and future research is needed to produce and develop traditional and cultural content in other regions.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.199-208
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• 2018

In this paper, Hwang Soon-won's "Sonagi" is considered from the aspect of literary imagination reconstructed into a fusion content of various cultures such as HD TV Literature, Animation, Movie, Musical, CF and the part which changed from the original text. In the TV literature Museum "Sonagi" he created a newly person called a 'Seok-yi' who is a young brother of a boy, a girl's mother who did not exist in the original, and developed the composition more precisely. And In the animation, the main character's dialogue is presented as a speech and it is characteristic that the theme of the work is revealed more effectively. On the other hand, the heroine in the movie says, "I do not like the ending part of the showers." Also In the musical "Sonagi", about 2 tons of water was used to give more vividness and presence to the audience. In this way, the contents of the original works are transformed according to the characteristics of the medium in the various cultural fusion contents based on novels, and thus convey the unique imagination of the director to the audience.