• Science of Emotion and Sensibility
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• v.23 no.2
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• pp.89-102
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• 2020

Consumers purchase gifts for themselves and for others. This research examined whether one's preferred purchase type (material or experiential) would depend on the gift recipient (self or others). A total of 200 participants took part in online studies via Amazon Mechanical-Turk. Based on the construal-level theory, people will focus on concrete product attributes for psychologically close objects; however, for psychologically distant objects, people will concentrate on abstract product attributes. Study 1 demonstrated that participants preferred material over experiential purchases in self-gifting situations, while they preferred experiential compared to material gifts for others. In Study 2, it was found that individual differences in emotional disconnection moderated the effect of gift recipient on preferred gift type. Specifically, the differences in preferred gift type increased as one's emotional disconnection level increased. The results of this research have theoretical implications in terms of extending construal-level theory to gift-purchasing behaviors. Furthermore, this research has practical implications for marketers and advertisers. Limitations and possible future research directions were also discussed.

• Korean Journal of Materials Research
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• v.8 no.5
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• pp.457-463
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• 1998

New neutron shielding materials, KNS-201, KNS-301 and KNS-601 have been fabricated to be used for radioactive material shipping and storage cask. The base materials are a modified and a hydrogenated bisphenol- A type and novolac type epoxy resin, and aluminium hydroxide and boron carbide are added. These shielding materials offer good fluidity at processing, which makes it possible to form this resin shield into complicated geometric shapes such as radioactive material shipping and storage cask. Several measurements were made for the shielding materials to evaluate the thermal and mechanical properties and radiation resistance. The properties of the shielding materials are as follows: onset temperatures 2S7~28$0^{\circ}C$, thermal conductivities 0.9S~1.14W/m. K, thermal expansion coefficients 0.77~1.26x$10_{-6}{\circ}C_{-1}$, combustion characteristics < 80$0^{\circ}C$, ATB(average time of burning) < 5sec, AEB(average extent of burning) < 5mm, tensile strengths 2.5~3.2kg/$\textrm{mm}^2$, compressive strengths 13.2~1S.2kg/$\textrm{mm}^2$, flexural strengths 5.2 -6.4kg/$\textrm{mm}^2$. In general, the concerned properties of KNS-201, KNS-301 and KNS-601 were revealed to be better than those of NS-4- FR. foreign neutron shielding material. It is also observed that the radiation resistance of KNS- 601 was better than those of KNS-201 and KNS-301.