• Title/Summary/Keyword: 물적 유통경로선택모형

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Physical Distribution Channel Choice according to Commodity Types (제품특성에 따른 물적유통경로선택 분석)

  • Park, Min-Yeong;Kim, Chan-Seong;Kim, Eun-Mi;Park, Dong-Ju;Pattanamekar, Parichart
    • Journal of Korean Society of Transportation
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    • v.28 no.1
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    • pp.77-86
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    • 2010
  • The study developed physical distribution channel choice models reflecting decision making of the firms and studied how choice decision factors influence selection of distribution channel. The distribution channel survey data in Korea was used to do empirical study. As a choice set, distribution channels were classified into two main choice channels: direct and indirect channels. In addition, indirect channels were classified into other three channels according to the type of intermediate point: distribution center, wholesale store, and agency. This study developed choice models by applying both binary and multinomial logit model with various set of factors. The results showed that the developed logit models seemingly reflect distribution channel choice behaviors. The hypothesis tests on how each factor influences choice of distribution channel were performed and discussed as well.

Supply Chain-based Freight Distribution Channel Choice Model using Distribution Channel Analysis (유통경로분석을 통한 공급사슬기반의 화물유통경로선택모형 개발)

  • Go, Yeong-Seung;Park, Dong-Ju;Kim, Chan-Seong;Kim, Hyeon-Su;Park, Min-Cheol
    • Journal of Korean Society of Transportation
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    • v.28 no.6
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    • pp.133-146
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    • 2010
  • The objective of this study is to develop a supply chain-based freight distribution channel choice model considering shippers' logistics behaviors which will be used for freight demand estimation. For this purpose, this study utilized the distribution channel data of the petrochemical and automobile industries collected by KTDB center. The distribution channel choice models for these industries were developed by including transport mode, time, cost, and shipment size. It was found that the multinomial logit model with transport cost, time and shipment size is the best, and as shipment increases, bigger transport mode is preferred. Generally direct distribution channel with small truck was preferred over the one using distribution center and/or big truck.