• Title/Summary/Keyword: 물류서비스 품질

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Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls (패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도)

  • Kim, Ji-Su;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.3-16
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    • 2020
  • Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

The Effect of E-Service Quality on Customer Satisfaction and Repurchase Intention: Focusing on Fresh Food (E-서비스품질이 고객만족도와 재구매의도에 미치는 영향: 신선식품을 중심으로)

  • Hu, HuiYan;Chen, Xing
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.77-84
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    • 2022
  • The purpose of this study is to confirm the influence of E-service quality of fresh product quality, logistics quality, and website quality on customer satisfaction and repurchase intentions. For the analysis, we used SPSS 23.0 to perform multiple regression analysis with 284 people who have purchased fresh food from China E-Services. The research results show that the better the E-service quality, the more positive (+) impact it has on customer satisfaction. In the relationship between E-service quality and purchase intention, customer satisfaction has a media effect. Through the analysis of the results, in order to improve customer satisfaction, it is necessary to focus on the quality of fresh food, provide excellent logistics, and allow customers to use convenient websites. This study only studies the general environment of E-services in the fresh food market, and will recommend specific implementation for one company in the future.

A Study on the Quality Evaluation of Automobile Logistic Services using IPA Method (IPA기법을 활용한 완성차 물류서비스 품질평가에 관한 연구)

  • Jung, Jae-hoon;Park, Sung-hoon;Oh, Jae-Gyeun;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.81-90
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    • 2018
  • The purpose of this study is to examine the current status of automobile logistics in the domestic automobile industry and to derive and evaluate the factors to improve the quality of automobile logistic services to final consumers. To that end, we selected the relevant factors through literature review and expert interviews, and conducted a survey with consumers and experts. The quality of automobile logistic service was evaluated using the Importance-Performance Analysis (IPA) method. The results show that the "kindness of shipping staff" is high on the importance of customers but low on the importance of employees. On the other hand, factors that have high customer satisfaction but low staff satisfaction include "rapid handling of complaints", "transportation accuracy of receipt", "kindness of delivery staff", and "automobile manual guide and explanation of internal functions". This study has academic and industrial significance in that it has derived important factors for evaluating the quality of automobile logistics services and suggests improvement measures for experts and consumers who actually work in the industrial field. Future research should investigate measures to minimize the returns and complaints of shipment offices which have not been examined in this study.

The Effects on Parcel Service Satisfaction in Logistics Information Technology of Parcel Company (택배기업의 물류정보기술이 택배서비스 만족도에 미치는 영향 - 인터넷쇼핑몰 택배서비스 이용자 중심 -)

  • Kim, Seon-Gu;Choi, Yong-Seok
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.91-112
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    • 2011
  • The rapid growth of e-commerce market and changes in distribution channels and consumption patterns have brought about the continuous growth of the domestic parcel service market. To cope with the growth and environmental changes of the parcel service market, parcel companies have made efforts to improve logistics process and construct an information system for customer satisfaction. Since they have focused on a high quality parcel service through a variety of information technology rather than price competition, the importance of logistics information technology has been greatly perceived. Accordingly, this study examined that how information technology and information system quality of parcel companies was perceived by customers and how it influenced parcel service use and satisfaction. To achieve this purpose, this study developed a valid and reliable measurement instrument for logistics information system quality and customer satisfaction based on literature reviews. Then empirical research was made through a questionnaire survey. As a result, six determinants of logistics information system quality were derived: economy, SMS information, tracking web-site information, stability, speed, and accuracy. All factors but economy were found to have positive effects on customer satisfaction in parcel service. Finally, the theoretical and practical implications of the findings were also discussed.

[한국물류산업을 이끄는 CEO (3)] "물류센터 사업자의 권익을 대변할수 있는 분과위가 되도록 노력"

  • 이강성
    • LOGISTICS
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    • s.10
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    • pp.25-27
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    • 2005
  • 글로벌 경쟁체제의 도래와 정보화의 급진전 및 소비자의 권익신장 등 경제환경의 변화에 따라 고객서비스와 직결되는 물류의 중요성이 날로 강조되고 있다. 기업의 경쟁력 제고를 위한 물류의 아웃소싱 증가와 제3자물류산업의 활성화 및 공급사슬관리(SCM)의 보편화와 일관물류서비스에 대한 수요증가에 따라 물류센터의 기능 또한 종래의 보관 중심이 아닌 일관물류의 중심적 기능으로 발전하고 있으며, 일관물류서비스의 품질을 좌우하는 결정적 요소로 중시되고 있다. 이렇듯 물류센터의 기능이 중시되고 있음에도 현재 우리나라 물류센터들은 공급과잉과 정보부족 및 공급자의 영세성, 제도적 지원부족 등의 주요한 문제점들을 안고 있는 것으로 지적되고 있다. 이런 차에 지난 3월 31일 결성된 한국물류협회 물류센터분과위원횡 거는 관련 업계의 기대가 적지 않다. 이에 물류센터분과위원장으로 선임된 이강성 TL Korea 사장으로부터 우리나라 물류센터의 실태와 분과위원회의 지향점 등을 들어본다.

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A Study on the Effects of Logistics Capabilities of Container Terminals on Service Quality and Customer Response (컨테이너 터미널의 물류역량이 서비스 품질 및 고객반응에 미치는 영향에 관한 연구)

  • Hwang, Seok-Jun;Choi, Hyung-Rim;Hong, Soon-Goo;Lee, Kang-Bae
    • Journal of Navigation and Port Research
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    • v.36 no.1
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    • pp.59-67
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    • 2012
  • This study shows how the logistics capability of container terminal impacts with service quality and customer response. Result of this study would be utilized in marketing strategy for container terminal. Sample design is based on shipping companies which are registered in Korea Shipowners' Association and Korea Shipmanagers' Association from Dec. 5 through 23 in 2011. And total of 243 questionnaires are collected through a personal visit. The result of empirical analysis, management capability of logistics capability factor which have an effect on service quality and customer response is the biggest influence to them. At the same time, Sympathy of service quality factor which have an effect on customer response is the biggest influence to it. Therefore, customers' requirements would be analyzed specifically when loading and unloading plans are devised in container terminal, and based on customers' requirements, best customer service would be provided.

A Study on the Total Logistics Information System of the Third-party Logistics for Promotion of Customer Satisfaction (고객만족도 증진을 위한 제3자 물류의 통합물류정보시스템에 관한 연구)

  • 김용태;안동규;유왕진
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.137-146
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    • 2002
  • The benefit of TPL(Third-party Logistics) is reduction of transportation time, accuracy, improved expertise knowledge and access to logistics information system, improved operational efficiency, improved customer service, ability to focus in core business and greater flexibility. On the contrary, the defect of TPL is loss of control, unreliable promise of the enterprise (provider),inability to respond to logistics system requirement, lack of understanding of the user business goals . This thesis aims to suggest the optimal strategic to improve the logistics system and to satisfy the customer needs and also aims to suggest the TPL method to strengthen the TPL companies. And strategic plan Total (enterprise-TPL-customer) Logistics Information System(TLSI) of TPL operation. focused on transportation service and mechanism to use GPS model.

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The Impact of Enviromental Uncertainty and Logistics Resources Capabilities on Logistics Performance through Relational Norms and Logistics Service in the Industrial Products (산업재 물류에서 환경 불확실성과 물류자원역량이 관계규범과 물류서비스를 통하여 물류성과에 미치는 영향)

  • Chun, Dal-Young;Kim, Hong-Sun
    • Asia Marketing Journal
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    • v.8 no.1
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    • pp.105-132
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    • 2006
  • The major purpose of this study is to investigate the impact of environmental uncertainties and logistics resources capabilities mediated by relational norms and logistics services on logistics performance in the industrial products. The 272 data were collected from the key informants who were working at the logistics-related departments in the H Heavy Industries & Construction and HSD Engine. The following results were verified using structural equation modeling. First, environmental uncertainties such as dynamism and heterogeneity unexpectedly had insignificant effects on relational norms such as information exchange and flexibility and logistics services such as product availability and on-time delivery. Second, logistics resource capabilities showed unique effects based upon its component's characteristics. For example, Logistics Information Systems did not have direct impact on logistics services but had indirect effect on logistics services via relational norms. On the other hand, logistics resources such as logistics specific assets and transportation service competencies had direct impact on logistics services but not on relational norms. Third, relational norms between transaction partners significantly affected logistics services but had insignificant effects on logistics performance such as logistics costs reduction and delivery qualities. Fourth, consistent with several studies, excellent logistics services between industrial purchaser and suppliers based upon relational norms did have significant effect on logistics performance such as delivery consistency and delivery qualities. Finally, the empirical results in this study could be strategic logistics management guidelines based upon the theoretical relationships among the environmental uncertainties, logistics information systems, logistics resources, relational norms, logistics services, and logistics performance.

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An Empirical Study on the Adoption of Technology Acceptance Model in The Port Logistics Service (항만 물류서비스의 기술수용모델(TAM) 적용에 관한 실증적 연구)

  • Lee, Je-Hong
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.13-35
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    • 2011
  • The advancement of the information technology provides a wide range of corporate to cope with new business environments that are different in size, life and operation conditions. The Research methodology used in this study is Technology Acceptance Model. The Study Method are mainly survey and questionnaire. The major result of article can be summarized. Its are as the follows: This paper ware investigated the determinants of 'port service quality', 'perceived usefulness', 'perceived ease of use', 'utilization intention', 'practice use'. There are 400 sended samples and 150 returns, 173 of them are analyzed on a port utilization using TAM model. 1. The Port service quality are found to have a positive effect to 'perceived usefulness', 'perceived ease of use', 'utilization intention' 2. The perceived ease of use are found to have a positive effect to 'perceived usefulness', 'utilization intention' 3. The perceived usefulness is found to be positively related to 'utilization intention' 4. The utilization intention is found to have a positive effect to ''practice use' we hove to provide useful contribution to increase the Korea ports' competitiveness in introduction of port information system. In addition, in order to port development offer some insight in further research.