• Information Systems Review
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• v.6 no.2
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• pp.25-45
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• 2004

As information systems are implemented in business organizations, users and other stakeholders are known to resist changes incurred by information systems being implemented. For successful implementation, it is critical to manage changes overcoming resistance. Through literature review and expert panel, this study derives four underlying dimensions of resistance (anxiety, suspicion, imposition and self-centeredness) and five categories of change management activities (vision, leadership, communications, education and training, and organizational culture). A Survey was designed to measure the relationship between these dimensions and activities, and administered among information systems consultants. It is found that activities related to vision and leadership is underpinning other change management activities. Anxiety and imposition can be mitigated by education and training while suspicion is to be overcome by communications and self-centeredness by activities related to cultural changes. Implications are discussed and further researches are suggested.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• Journal of Communication Design
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• v.65
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• pp.70-81
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• 2018

From 1949 to 1966, after the new China was established, in order to consolidate newborn regime and erect national image, "proletariat revolutionary education" had become the main way of literary and artistic creation in the new era. In this era, Chinese animation began to produce to form the characteristics of emphasizing the ideological expression and political education from 1949 to1966, but it also made people misunderstand that it was the results of comprehensive containment of Soviet literary thoughts and creative models. In fact, Regardless of the subject matter, narrative, and role, Chinese animations have inherited and developed the ideological characteristics of the "Mun-yi-jae-do" literary view, forming a creative style that is different from the Soviet "dogmatism." The characteristics of "revolutionary hero role", "mythological expression of revolutionary thought" and "unique storytelling narrative mode" in Chinese animation from 1949 to 1966 were the inheritance and development of the "hero role", "mythological story", and "art of storytelling" of the important expression means of traditional art creation after the establishment of the "Mun-yi-jae-do".

• Journal of Creative Information Culture
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• v.4 no.2
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• pp.95-101
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• 2018

As a result of introducing robot assisted learning which utilizes social robots or telepresence robots in language learning or special education, research on technology acceptance model for robot-assisted learning is also being conducted. The unified theory of acceptance and use of technology (UTAUT) model of intelligent robot has been studied, but of tele-operated robot is insufficient. The purpose of this paper is to estimate the UTAUT model by pre-service teachers who experienced telepresence robot-assisted learning that can be done in future school. It is found that the estimated UTAUT model consists of more concise factors than social robots, and the importance of perceived enjoyment is higher. In other words, the pre-service teachers showed significant acceptance of tele-operated robots with enhanced enjoyment composed of its mobility, communication, and touchable appearance of the face and body.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.283-290
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• 2023

This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.113-119
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• 2023

Despite the lifting of the mandatory wearing of masks, which was the main tool of the COVID-19 quarantine policy, we paid attention to the fact that some people are still wearing masks, and we wanted to clarify why people do not take off their masks. Through a survey in this regard, we were able to ascertain why some people continue to wear masks in a broader context. In this article, we directly and indirectly confirm the hidden side of citizens' continued wearing of masks by analyzing how the lifting of the mask-wearing obligation was reported in media articles that have a significant impact on citizens' behavior and attitude. Through this, it was confirmed that citizens continue to wear masks to protect themselves in an uncertain situation where the COVID-19 endemic has not been declared, despite the quarantine authorities' announcement of lifting the mandatory wearing. In a situation where crises such as COVID-19 are expected to repeat frequently in the future, it was concluded that it is important to build trust in the quarantine authorities.

• Journal of Communication Design
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• v.66
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• pp.190-200
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• 2019

Through the golden age of the 1950s and 80s, Chinese animation formed a national style that inherited the traditional culture of China and adhered to various production methods, innovative styles and ethnic spirit. Today, however, Chinese animation is facing various challenges as it competes with animations from around the world. In this situation, Chinese animation is at a time when it is necessary to consider how to establish the identity of Chinese culture and how to combine China's unique ethnicity with modern personality. This study aims to analyze the symbolism and aesthetic characteristics of Chinese traditional color tubes in Chinese animated works, to analyze how symbolism and aesthetic features were used, Through this study, we will examine whether traditional Chinese colors can act as creative factors in presenting the future direction and value of modern Chinese animation today.

• Journal of Korean Clinical Nursing Research
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• v.29 no.3
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• pp.238-248
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• 2023

Purpose: This study aimed to examine the relationships between positive nursing organizational culture, organizational communication satisfaction, and the level of work engagement among nurses working in tertiary hospitals, as well as to identify influencing factors on work engagement. Methods: This study used a descriptive research design. Data were collected from 184 general nurses working in four tertiary hospitals in Seoul using self-report questionnaires from March 13 to 30, 2023. The collected data were analyzed using descriptive statistics, t-test, ANOVA, Scheffé test, Pearson correlation, and hierarchical regression. Results: In the hierarchical regression analysis, the variables that significantly influenced work engagement in Model 1 were marital status (β=.26, p=.002), graduate or higher degree (β=.41, p<.001), more than 1 year and less than 3 years (β=.18, p=.030) and 3 years or more but less than 5 years of clinical experience in present hospital (β=.17, p=.023), and satisfaction (β=.27, p=.002) and moderate satisfaction with pay (β=.18, p=.033). In model 2, adding the subdomains of positive nursing organizational culture and organizational communication satisfaction to the Model 1, the variables that had a significant effect on work engagement were trust-based organizational relationships (β=.50, p<.001) and organizational communication satisfaction (β=.25, p=.005). Conclusion: The results suggest that education level, clinical experience, and satisfaction with pay should be considered to improve nurses' work engagement. In addition, it was identified that organizational relationship based on trust and organizational communication satisfaction are the main influencing factors for improving work engagement.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.247-259
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• 2024

This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.205-210
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• 2024

Nowadays, online messengers are the main communication tool of modern people. Currently, not only messengers that communicate based on text and images, but also services that can interact in real time through voice or screen sharing are actively used by the MZs. This study aims to figure out 1) the motivation of users of voice chat services, and 2) to explore the influence of motivation for use on satisfaction that one of the factors that determine the user's experience. As a result, five major motivations for using voice chat service(Relationship formation, Usefulness, Relationship maintenance, communication supplementation, and distance overcoming) were found. Among them 'Usefulness' and 'Relationship maintenance had a positive effect on user satisfaction. This study, highlighted the various needs of users who communicate in a non-face-to-face environments as well as factors to be satisfied for their positive experiences. These results should be actively used in the online communications market.