• Review of Culture and Economy
• /
• v.19 no.2
• /
• pp.51-72
• /
• 2016

This research dwells on categorization and industrialization of cultural heritage resources using marketing. Since many organization would not grab the chance of business while doing marketing using cultural heritage, the paper intend to suggest proper way to develop strategy. For that purpose, this research analyzed some advanced cases of corporate like Google and other national endeavors. This paper founded out 4 models of marketing using cultural heritage resources. These are re-creation, patron, capitalization and media. Also we got practical implications of the case analysis and modeling which are collaboration partnership scheme between marketers and filed expert group. Marketers better find fitful information and right person utilizing more reliable sources such as national archives, and academic achievements. If the marketers implement such strategic program, really abundant types of cultural heritage resources using marketing could bring more favorable profit which means business chance and new horizon for global culture industry.

• The Journal of the Korea Contents Association
• /
• v.9 no.4
• /
• pp.331-339
• /
• 2009

Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.749-761
• /
• 2024

The purpose of this study analyzes the cultural identity, learning motivation, learning strategies, and second language acquisition trends of Chinese students living in Korea to reveal the structural relationship between these four variables, thereby revealing the cultural identity, learning motivation, and learning strategies of international students in the Korean language learning process. The purpose is to provide basic data to promote . This study verified reliability and validity through a preliminary survey targeting 200 people. This survey was conducted on 1,006 Chinese students studying abroad at six universities in Seoul, Gyeonggi-do, Busan, and Chungcheong-do from May 28 to June 15, 2023. As a result of the study, first, the structural relationship between variables was that cultural identity had a positive effect on learning motivation, learning strategies, and second language acquisition. Second, learning motivation had a positive (+) effect on learning strategies and second language acquisition. Third, learning strategies had a positive (+) (+) effect on second language acquisition. Fourth, learning motivation and learning strategy between cultural identity and learning strategy were found to play a positive (+) mediating role and multiple mediating roles. Therefore, in order to promote international students' cultural identity, learning motivation, and learning strategies in the Korean language learning process, it is necessary to increase opportunities for international students to directly experience the formation of cultural identity and to organize and teach a multifaceted curriculum centered on practice.

• 한국벤처창업학회:학술대회논문집
• /
• 2017.04a
• /
• pp.24-24
• /
• 2017

본 연구에서는 카페 비즈니스에서 중요한 서비스 품질의 여러 요인 중 카페의 사회문화성이 새로운 커피 비즈니스의 주요 특성으로 대두됨을 인식하여 이를 통해 카페의 이미지와 브랜드 충성도의 향상방안을 모색해보고자 함에 본 연구의 목적이다. 커피 전문점 중 전문브랜드와, 지역브랜드, 개인카페를 중심으로 설문을 통해 이를 분석한 결과, 카페 서비스품질 중 사회문화성은 전국 프랜차이즈는 브랜드 충성도를 도리어 낮추는 결과를 주지만 개인카페는 브랜드 충성도를 높이는 요인으로 작용하는 차별된 효과가 나타나 개인카페나 지역프랜차이즈의 카페 비즈니스에서는 전문성이 기반이 되어야만 브랜드 충성도를 향상시킬 수 있으며, 개인카페는 지역 프랜차이즈보다는 더욱 덜 복잡한 서비스 전략이 필요한 것으로 나타났다. 또한 개인카페의 특수한 사항들이 사회문화성을 통한 브랜드 이미지를 향상시키고 이를 통해 브랜드 충성도를 높이는 것을 알 수 있다. 결과적으로 전국 프랜차이즈는 서비스 품질 중 접근성과 확신성을 통해 브랜드 이미지와 브랜드 충성도가 높아지는 전략이 우선적으로 대두되며, 그 외의 서비스 품질들은 충분히 현재의 상태로도 매우 만족스러운 결과인 것으로 나타났다. 반면, 지역 프랜차이즈의 경우는 서비스 품질 중 확신성이 강화되고, 서비스 전문성과 접근성을 통해서 더욱 브랜드 이미지와 브랜드 충성도를 향상시킬 수 있는 전략이 마련되어야 전국 프랜차이즈화 될 수 있는 고객의 인지력을 향상할 수 있는 전략이 모색된다. 반면, 지역기반의 개인카페들은 전국단위의 프랜차이즈보다 전국단위의 프랜차이즈로 나아가기 위해서는 지역기반의 지역프랜차이즈 카페들보다도 전문성 강화가 중요하며, 사회문화성을 강조하는 서비스 전략을 통해 고객들로 하여금 브랜드 충성도를 높이도록 전략화 방안이 필요하다.

• 열린충남
• /
• s.44
• /
• pp.8-15
• /
• 2008

• Journal of Digital Convergence
• /
• v.14 no.5
• /
• pp.1-10
• /
• 2016

New systems and management strategies have been successfully settled in order to be linked to enhancing organizational performance internalization process. The most successful methods for internalization are training and communication strategies. However, the organization must be supported by trust and cooperation cultures for successful education and communication. In this study, we measured the degree of internalization of organized vision, and core values. And then, a successful convergence business strategy internalization plan was presented. Strengthening training plan, communication strategies and management strategies must be internalized in parallel with seeking a change of organizational culture. First, iterative learning is very effective in order to strengthen education and management strategies through talking frequently. Second, chief executive officer should pay attention to communication with employees for the internalization. Finally, in order to change the organizational culture, organizational leaders will establish strategic plan to build open and collaborative culture among colleagues and quantitative and qualitative expansion of the human network.

• Journal of Korean Library and Information Science Society
• /
• v.46 no.4
• /
• pp.1-20
• /
• 2015

The goal of this study is to propose the contribution strategies of public library as cultural infrastructure to local cultural development in Korea. For this goal, researcher evaluated how public libraries contribute to the local cultural development in terms of interdependence of public library and local culture. Then, the researcher divided into the local culture to knowledge culture, reading culture, learning culture, living culture, and leisure culture, and suggested six contribution strategies(improving core competencies including the collection development and user service, strengthening education and support for digital information literacy, reading promotion and base expansion for everyday life, optimization of lifelong learning & culture program services, increasing openness and friendliness of the facilities and space, expansion of cooperation with relevant agencies) of public library for their development and promotion.

• Digital Contents
• /
• no.7 s.146
• /
• pp.50-52
• /
• 2005

서점가에‘블루오션 전략’이라는 책이 베스트셀러로 절찬리에 판매되고 있다고 한다. 치열한 생존 경쟁에서 살아남기 위한 기업이나 개인의입장에서보면, 기존시장을경쟁자와싸워이겨야하는레드오션전략보다경쟁에서비경쟁으로의전환을요구하는블루오션 전략이 우리에게 시사하는 바가 매우 크다. 정보통신부의 IT839 정책이나 문화관광부의 문화콘텐츠 산업 육성 정책은 블루오션 전략이 지향하고 있는 목적과 맥락을 같이 하고 있다. 유비쿼터스 콘텐츠도 레드오션이 아닌 블루오션 관점에서 살펴보는 것도 의미가 있을것같다.

• The Journal of the Korea Contents Association
• /
• v.11 no.9
• /
• pp.137-153
• /
• 2011

Citizens of 21st century which is called to be the era of 'Culture' express their cultural desires in their public environments. Governments found that these needs can be satisfied through the culture-centered public designs which are based on the local resources and identities. This research suggests the strategy programming model to support these projects. It aims at not suggesting the conceptual process model, but developing the practical supporting model with options to choose. Thus the indices which are related to each prototype phases of programming process are analyzed through the case analyses with qualitative approach. This paper focused on analyzing the indices for Place Strategy which includes the phases for Resource, Mission, and Targeting. Altogether, 81 indices are analyzed.

• Journal of Korea Port Economic Association
• /
• v.26 no.4
• /
• pp.269-288
• /
• 2010

21 C is called the age of Culture and it is underlined in all the Areas of Human lifes. Among all activities, Culture oriented Thinking and activities and strategies through and for Culture establishing are emphasized. As Sea may appear as a image of longing and challenge for the unknown world, Port is understood as a link which connect Sea and Land. Sea, Island and Port are the basis of human lifes, economic working areas and communication spaces with nature. Sea and Port have been changed in accordance with human History as the space of Life, Work, Play and Imagination. The Maritime activities has been developed as the type of a Culture, including various diversities according to the time and space. This Paper suggested a definition of Maritime Culture and Theoretical review and groped introduction and strategies and countermeasures for expansion of systematic Maritime Culture. Maritime Culture not only enhance the quality of Citizen life but also contribute the progress of National economy increasing the quality of Culture, Turism and Environment and the expectation of it has been enlarged. It is needed to introduce and expand Maritime Culture systematically through theoretical framework suggested by this paper, and additional research may be necessary for the detailed solutions and countermeasures.