• Journal of Digital Convergence
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• v.18 no.9
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• pp.373-378
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• 2020

With the continuous development of economic activities of influencer(people with social influence). Because of 'Influencers' bring huge economic benefits, all walks of life are creating their own 'influencers'. In the art exhibition industry, the 'influencer' art exhibition pays more attention to experiencing the audience. Although it reduces the professionalism of art exhibitions, it also lets more non-professional visitors to see and experience art exhibitions. In this paper, the write takes the 'influencer' art exhibition as the research object and divides into 'emotional immersion' and 'technological immersion', and analyzes the development status of 'influencer' art exhibition. It is a commercial marketing method to call art exhibition 'influencer'. But with the increasing demand of the public for art and culture consumption. the 'influencer' art exhibition, which can bring immersive cultural experience to the audience. It just meets the cultural consumption demand of the public. So that it has become one of the main forms of art exhibition. In the future, immersive 'influencer' art exhibition will become the main form of art exhibition. With continuous innovation and creativity, art professionalism and commercial marketing, the 'influencer' art exhibition will continue to develop.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.185-200
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• 2022

The innovative development of museum cultural products is an important way for museums to play the function of cultural communication with their collections. In the context of consumer upgrading, traditional cultural product design and sales methods gradually fail to meet the diverse needs of consumers. This study aims to propose the construction of a customized interactive experience platform for museum cultural products, promote the development of museum cultural products, and facilitate the inheritance and preservation of museum culture. The research methodology analyzes the model and characteristics of existing cultural product customization platforms by collating existing literature studies, and distributes 159 questionnaires to investigate the needs of cultural product consumers, and finally combines the customization experience with existing e-tailing platform systems according to user needs, proposes a theoretical framework and conducts design practice and usability testing using the Shenyang Palace Museum as an example. The findings show that users have a high acceptance of the customized platform for cultural products and that the design of the customized platform can be used to promote the dissemination of the cultural connotations of museums, optimize the personalized user experience of cultural products, and provide new ideas for the development, design, and retailing of museum cultural products. Based on the above findings, this paper suggests that museums' cultural product development can utilize the design model of customized platforms to further enhance consumers' personalized service experience.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.529-540
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• 2014

Korea's baby boomers constitute a quarter of the population structure, and they are now faced with super-aged era represented by the life expectancy of 100 years. Since this generation who played a leading role in economic growth of the country has needs for active participation in society and continuous economic activities based on the healthy bodies, sufficient wealth and desires for cultural consumption, it is called 'active seniors' as a new demographic class differentiated from the conventional elder generation. This study was intended to investigate housing needs of baby boomers as preliminary seniors in Seoul with the highest residential density of the baby boomers through a bottom-up process from the perspective of consumers, and to select the findings as criteria for residential complex plans. The analysis results showed that 'social accessibility' was most highly valued among baby boomers in Seoul, and 'medical accessibility' was determined to be the second most important factor. Other items such as 'convenience of living' and 'spatial cognition' were ranked as the least important factors. These findings suggest that the life style of baby boomers in Seoul is very similar to that pursued by active seniors in terms of life cycle, and it is determined to be a characteristic as a niche for housing needs different from the one found in conventional elder generation.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.403-405
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• 2018

도시 속 상업 공간에서는 공간적 위치에 따른 지리적 이점이나 판매하는 상품뿐만 아니라, 해당 공간 속에서 소비자가 느낄 수 있는 문화와 감성이 소비자가 소비를 유하게 하는 중요한 요소가 되기도 한다. ICT 서비스 환경이 자리를 잡아 감과 동시에 제4차 산업 혁명이 도래하고 있는 현대 정보화 환경 속에서 소비자들은 자신의 심리나 감성, 정서에 들어맞는 공간에 방문하며 소비하고 SNS를 통해 공유한다. SNS는 Social Network Service의 줄임말로 너무나 일반적으로 우리 일상에 들어와 있는 개념이다. SNS의 시작은 마케팅의 한 분야로 시작된 것으로 판단된다. SNS를 이용한 홍보마케팅은 21세기에 접어들면서 고객들의 주관적인 개개인의 욕구 충족과 감성을 중시하게 됨으로써 예전보다 더 복합적이며 정교해졌다. 본 연구는 SNS 데이터를 블로그, 카페, 페이스북, 인스타그램에서 지역 명칭을 키워드로 1년간 콘텐츠를 크롤링하며, 형태소 분석기를 통해 학습할 수 있도록 데이터 전처리 작업을 한다. 마지막으로 딥러닝 알고리즘인 RNN 중 LSTM을 사용하여 감성 분석 학습 모델을 만들어서 지역별 콘텐츠의 주요분야, 긍/부정을 판별한다. 이렇게 분석한 데이터를 이용해 각 지역만의 특색과 인기 분야, 비인기 분야, 더 나아가 유망한 분야를 알아본다.

• Archives of design research
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• v.11 no.2
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• pp.251-262
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• 1998

This study is about the special quality which has craft-kitsch as a typical objects in modern mass consumption society. Today, kitsch is one of the most general object for understanding of our lifestyle. Accordingly, there is close correlation between craft objects and kitsch. But, discussions on the relation between craft and kitsch have not dealt quite satisfied up to the present. This paper draws up as a basic study on craft-kitsch. The purpose of this study was to examine the relation of kitsch and craft in modern society. The result of the study were summarized as follows: kitsch-characteristics in craft production 1. style of compromise 2. a false presentation kitsch-characteristics in craft reception 1. nostalgia in the past 2. ostentation and distinction 3. cultural enjoyment as self-consolation 4. self-satisfaction as possession

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.1-23
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• 2000

오늘날 유통업을 둘러싼 시장환경의 급속한 변화와 유통구조의 재편은 지역 재래시장에 심각한 영향을 미치고 있다. 다양화, 개성화된 신소비행태의 확산, 개방화에 따른 상품고 유통시장의 국제화, 정부규제 완화, 지방화 시대의 도래, 정보화의 진전, 다양한 신업태 등장 등 지난 수십 년간 경험하지 옷한 새로운 환경의 도래는 유통업계 전체에 엄청난 변화를 강요하고 있다. 이러한 새로운 유통 환경속에서 자생적 경쟁력이 취약한 지역 재래시중 은 유통 환경변화에 적응하지 못해 침체를 면치 못하고 있다 이 같은 재래시장의 침체와 위축은 지역 영세상인의 생계문제와 진주지역의 경제에까지 영향올 미치고 있는 실정이다. 현재 지역의 재래시장이 직면해 있는 실태를 살펴보면, 첫째, 국내 유통시장 완전 개방9 따른 유통 산업구조의 변화와 극심한 경기침체 등의 경제환경의 변화, 소비자 욕구의 다양화에 따른 소비환경의 변화, 유통구조 변화의 영향으로 따른 신업태의 출현함으로써 기존의 경쟁상권의 판도 변화에 대한 대응력의 부족올 문제점으로 지적할 수 있다. 둘째, 상인자본의 영세성으로 인한 시설의 불비와 낙후성, 공중 및 환경시설의 미비, 주차공간의 미확보 등 시장의 시설적 측면에서 문제점이다, 세째, 시장활성화에 대한 상인들의 자발적인 노려과 이의 실천을 위한 확고한 의지의 결여 및 서로 믿고 신뢰하는 시장문화의 부재, 그리고 시장기능의 악화에 대한 상인들의 깊이 있는 성찰과 인식이 부족한 점을 지적할 수 있다. 넷째, 소비자들이 재래시장올 외면하는 가장 큰 이유는 '품질과 성능에서의 차별화 독자성'의 결여를 들 수 있겠다. 다섯째, 독창적인 커뮤니케이션의 부족이다. 동대문 시장이 상인들의 끊임없는 노력으로 세계적인 의류패션의 메카를 일궈낸 것을 타산지석으로 삼아야 할 것이다.

• Journal of the Korea Society of Computer and Information
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• v.15 no.3
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• pp.45-53
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• 2010

When the user's role is getting more important in contents communicated online, we must know that the cultural trait of content that is reflecting user's mental model, needs and tastes. An attempt to study about cross-cultural characteristics focused on contents of global website give us the best chance to understand user. This paper takes a look if there are any linkages between certain country and its preferable contents and analyze that whether this preference is result from the cultural differences or not. This analysis is based on Hofstede's and Schwartz's framework. So, this content analysis examines cultural influence on the contents of global website in Korea and U.S and Japan and China. The results provide CIC(Cultural Index of Content) which is extended framework adding interaction. We expect that it can help service providers and content creators to have some new ideas.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.335-341
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• 2020

As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.

• Proceedings of the Korea Contents Association Conference
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• 2004.05a
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• pp.553-561
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• 2004

It works as intermediation of communication of publics these days. Since 20 century, We, Koreans, have established new chaotic multi culture with traditional Korean culture and other different culture from everywhere. Meanwhile, we occupied the most powerful semi-conduct and IT indusry. Within those circumstance, people feel very confused in political, cultural and social aspect. The society armed with economy and popularization promotes material satisfaction with this potential possibility of anonymous masses. However, it results to cause loneliness, isolation, alienation, anonymity, non individuality and commodity of culture. In my work, such phenomenon reveals through human character in a city. People are exposed culture of consumption and surrounded and tempted by all those artificial and superficial atmosphere. Human are possessed and exposed to attractive products and visual images. Finally they make themselves stuck in their case of this world. People lose their own identify and shape of bodies. That is our portrait, who are living this moment. Also, this is a symbol that destroys this modern society. As a result, 1 consider such aspects through those elements above to think how to keep and rethink our identity and what to do for this world.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.2
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• pp.158-165
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• 2020

Web novels that are consumed on mobile devices are characterized by capturing one aspect of our society. The purpose of this study was to collect the keywords from web novels, to identify trends of web novels, and further to analyze the covert needs and characteristics of readers in connection with the existing researches. As a result of the analysis, novels with modern backgrounds and adult novels were popular in relation to easily readable and accessible mobile environment. Male characters tend to be ideally depicted in web novels. In contrast, characters with inner scars were popular among female characters. Although this study did not conduct an in-depth analysis of adult novels due to the limitation of web crawling, it is meaningful that this study analyzed modern people's inner needs and characteristics using the para-text like keywords in existing web novel studies that previously lacked quantitative analysis.