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http://dx.doi.org/10.6109/jkiice.2020.24.2.158

Identifying Reader's Internal Needs and Characteristics Using Keywords from Korean Web Novels  

Jo, Suyeon (Department of Culture&Content, Ajou University)
Oh, Hayoung (DASAN University College, Ajou University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.24, no.2, 2020 , pp. 158-165 More about this Journal
Abstract
Web novels that are consumed on mobile devices are characterized by capturing one aspect of our society. The purpose of this study was to collect the keywords from web novels, to identify trends of web novels, and further to analyze the covert needs and characteristics of readers in connection with the existing researches. As a result of the analysis, novels with modern backgrounds and adult novels were popular in relation to easily readable and accessible mobile environment. Male characters tend to be ideally depicted in web novels. In contrast, characters with inner scars were popular among female characters. Although this study did not conduct an in-depth analysis of adult novels due to the limitation of web crawling, it is meaningful that this study analyzed modern people's inner needs and characteristics using the para-text like keywords in existing web novel studies that previously lacked quantitative analysis.
Keywords
Web Novel; Desire of Reading; Motif; Crawling; Psychological Analysis of Modern People;
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