• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.335-336
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• 2019

최근 많은 콘텐츠들이 생성되면서 리메이크 라는 개념이 중요해 지기 시작했다. 그러면서 주목받았던 것은 문화적 근접성(Cultural Proximity)이다. 하지만 시대가 변함에따라 문화에대한 거부감이 사라지며 글로벌 시대에 도래한 최근에는 문화적 근접성으로서만 리메이크 콘텐츠를 몬의하기에는 부족하다.본 연구는 문화번역이론(cultural translation)을 통해 리메이크 문화콘텐츠를 살펴 보고, 문화번역이론에서 말하듯이 번역이라는 것이 언어적인 것에서만 말할 수 있는 것이 아닌 문화적 차원에서 논의할 수 있다는 것이 가장 큰 핵심이다.

• Asia Marketing Journal
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• v.5 no.3
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• pp.35-59
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• 2003

본 연구는 동일 제품범주 내에서 상호 대체가능성(substitutability)을 중심으로 연구 되어 왔던 상표간의 사용상황 대체(substitution-in-use) 이론을 산업간 경쟁의 차원으로 확대하여 적용할 수 있는 가능성을 탐색하는데 그 목적이 있다. 이를 위해 소비자의 소비경험이 선택기준의 중요한 요소로 작용하는 서비스부문을 대상으로 소비자의 선택동기, 즉 소비동기의 차원에서 산업간 경쟁구조와 경쟁강도를 분석하고자 하였다. 연구의 범위는 마케팅 분야에서 비교적 소외되어 왔던 엔터테인먼트 부문, 특히 문화예술부문과 스포츠부문에 초점을 맞추었다. 연구방법으로는 이들간의 심리적 거리를 측정하여, 그 근접성의 정도에 따라 산업간 경쟁구조와 경쟁특성을 분석하였다. 분석도구는 그 동안 마케팅의 영역에서 특정 산업 내에의 상표간 경쟁구조를 연구하는데 이용되었던 심리적 거리측정도구를 이용하였다. 이에 따라 구매자의 사용목적에 따른 상표간 대체 가능성을 산업간의 심리적 근접성을 이용해 측정하고 그 거리의 크기에 따라 경쟁강도의 선택의 대체성을 분석하였다. 방법론적 측면에서는 먼저 엔터테인먼트산업, 문화예술과 공연예술산업, 그리고 스포츠 등의 소비동기 유형을 살펴본 후, 이들 중에서 중복가능성이 있는 동기유형을 선별하였다. 이에 따라 다양한 관람 엔터테인먼트산업에서 나타나고 있는 12개의 소비동기 유 형을 발견할 수 있었다. 이후 이렇게 추출된 동기유형을 대상으로 산업간 대체성을 심적 거리좌표를 이용하여 측정하고 측정된 자료를 다차원척도법(MDS)을 이용해 2차원의 공간 상에 투사하였다. 그리고 상호간의 근접성과 경쟁구조를 확인하고 분석결과에 대해 논의 하였다. 분석결과 엔터테인먼트 상품들간에는 근접성의 차원에서 서로 대체될 수 있음을 발견할 수 있었고 이는 이들이 동일한 시장을 대상으로 경쟁관계가 있음을 시사하는 것이다. 개별 관람동기 차원의 분석 결과, 관람 엔터테인먼트 소비자들은 동일한 관람동기를 서로 다른 많은 유형의 엔터테인먼트산업이나 공연예술, 문화예술상품, 쇼나 오락, 관람스포츠 등에 의해 해결하고 있음을 발견할 수 있었다. 본 연구에서 사용한 접근방법과 연구의 결과는 향후 간접적 관계에서 직접적 관계로 경쟁이 확대되는 많은 마케팅분야에 적용될 수 있을 것이다.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.211-214
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• 2022

OTT 플랫폼의 발달로 다른 나라의 미디어를 쉽게 소비할 수 있게 되면서 국경이 더욱 모호해졌다. 이러한 배경에서 본 연구는 각국의 미디어 콘텐츠가 세계적으로 어떻게 소비되고 있는지 알아보는 것을 목적으로 한다. 그리고 이러한 미디어 흐름에 영향을 미치는 요인을 알아보고자 한다. 이를 위해 미디어 콘텐츠의 국제적 흐름 이론을 바탕으로 TV 콘텐츠의 국제적 흐름과 관련된 경제적 요인과 문화적 요인을 고찰한다. 연구 데이터로 2021년 1월 1일부터 2021년 6월 20일까지 80개국 넷플릭스에서 매일 가장 많이 본 TV 프로그램 10개 중 13만6800개의 결과를 수집하였다. 첫 번째 분석 결과, 미국 TV 콘텐츠는 여전히 OTT 환경(일명 글로벌 중심국)에서 전 세계적으로 가장 많이 소비되는 콘텐츠였지만, 한국, 영국, 멕시코/콜롬비아(일명 준중심국)를 중심으로 새로운 3개 생산-소비자 그룹이 식별되었다. 두 번째 분석 결과, 경제적 요인(생산국의 GDP와 소비국의 TV 콘텐츠 자급률)과 문화적 요인(언어적 근접성, 지리적 거리, 문화적 거리)로 OTT 환경에서 TV 콘텐츠의 국제적 흐름을 설명할 수 있었다. 마지막 분석결과, 지리적 거리와 언어적 유사성이 세계 중심 국가보다 준중심 국가가 제작하는 TV 콘텐츠의 국제적 흐름을 설명하는 데 더 중요한 요소로 드러났다.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.119-129
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• 2013

The purpose of this study is to investigate the relationship between the motivation of Chinese students' reception and its patterns on K-Pop in Korea. As a result of this study there are four categories of motivation on Chinese Students' reception of K-Pop such as 'K-Pop Star's Charisma', 'Mental Relaxation', 'the Liking Principle' and 'Generalized Cultural Proximity'. The factors of 'K-Pop Star's Charisma' and 'Mental Relaxation' affected mostly the amount of reception of K-Pop. The patterns of reception are made by the amount of reception, the activeness of reception and the preference type of reception. In terms of the activeness of reception, the factors of 'K-Pop Star's Charisma' affected mostly the activeness of reception.

• International Area Studies Review
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• v.12 no.3
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• pp.341-365
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• 2008

This paper investigates the properties and relative importance of Apparel Textile industry of Busan in terms of both the number of employees and the value-added, and then analyzes the relative technical efficiencies from the perspectives of space closeness such as consumption market, suppliers, living standards and clustering environments using the DEA model. The main outcomes are as follows. The Apparel Textile industry is still a key industry in Busan with relatively high intensity and high LQ (greater than one) in spite of the recent decrease between 2000 and 2005 both in the number of employees and the value-added. Those firms with consumption market showed higher efficiency in all kinds of efficiencies than the firms without the market, and further relatively higher efficiency than the firms with suppliers. In addition, the firms located in the higher living standards also showed higher values of efficiency compared with the firms in lower living standards. The policy implication from the results is that the strategic and selective investment should be made according to the relative efficiency and thus the traditional industry should be transformed to the high value added one with additional investment to utilize the scale efficiency.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.173-184
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• 2015

This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.

• Journal of the Korean Geographical Society
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• v.51 no.5
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• pp.691-711
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• 2016

Recently, Economic spaces around the world have changed dynamically. Creative arts and cultural actors have begun to emerge in old industrial neighborhoods of major metropolitan cities. These new actors can be seen as creative actors in arts and culture, as well as non-economic actors that have been somewhat overlooked in the traditional approaches of economic geography. They contribute to overcoming regional economic crisis, as these actors bring a particular deviant and creative atmosphere in the neighborhood. Especially, informal gatherings of artistic communities play a pivotal role in knowledge platforms for dynamics of knowledge creation and creativity, which has a significant effect on shaping a creative milieu in the initial stage of formation of a regional ecosystem. In this regard, this paper will investigate the fundamental mechanisms and driving forces of urban spatial restructuring through a case study of the creative arts and cultural ecosystem in Seongsu-dong, Seoul, Korea. Thus, the main purpose of this study is to identify the formation process and key drivers behind the development of the early arts and cultural ecosystem in Seongsu-dong from an evolutionary perspective.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.642-659
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• 2012

The main aim of this article is to examine theoretical issues on the 'global-local connectivity' of regional industrial cluster and regional innovation system which have been presented since the 2000s in terms of three different aspects. Firstly, the concept of 'geographical proximity' is discussed within the context of its importance for the regional industrial development by considering relationships of cluster, local buzz and global pipeline. Secondly, concepts on knowledge gatekeeper and temporary cluster are explored with respect to their role of a mediator in forming or transforming global-local connectivity. Finally, policy implications of the global-local connection are presented. Authors arguments are as follows; firstly, in order to improve regional industrial cluster on the basis of geographical proximity, relational proximity which is beyond different spatial scales has to be secured. It means that geographical convenience and inconvenience are required simultaneously for regional industrial development. Secondly, A base of the global-local connectivity is socal capital and embeddedness. Therefore, it needs to understand that relational proximity is embedded into different culture and habit at different spatial scales. Finally, within the context of the global-local connectivity, in order to overcome spatial hierarchy by the division of labor of firms, it needs to consider the complex system which is composed of vertical and horizontal hierarchy by the spatial division of labor by firms, openness and closeness of clusters, and the scope of policies' inclusion and exclusion by central and local governments.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.454-476
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• 2009

The purpose of this paper is to examine relation between trust building level and linkages's spatial characteristics on the logistics & storage industry of Busan. As a result, First, long-term & repeated interaction, information sharing & reciprocity, and interdependence & asset specificity have an important effect upon the micro trust which implies the highest trust. Proximity and uncertainty impact on the meso trust, the trust of middle level. Culture, norm, and formal institution of firms affect the macro trust, the lowest level of trust. Second, the micro, the meso, and the macro trusts mainly form in the local scale where spatial proximity is great. The higher the trust building levels become, the more spatial dimensions by linkage expand to national and international dimension, respectively. Third, these results appear more clearly in the output linkage than input linkage, in the service areas-many firm, in the horizontal linkage than vertical linkage, in the advanced evolution phases of firm connection, and in the supply chain management than outsourcing.

• Journal of Korean Philosophical Society
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• v.139
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• pp.23-45
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• 2016

This paper analyzes Paul Ricoeur's theory of mutual recognition with the concern for the establishment of a desirable relationship between cultures. Ricoeur tries to construct his own theory via Hegel and Honneth. He thinks, according to their theory, the state of being recognized could not arrive eternally. This means that the struggle for recognition could continue permanently. To put an end to the struggle for recognition, Ricoeur introduces the state of peace made possible by the exchange of ceremonial gifts. In other words, the struggle could be eliminated symbolically thorough the exchange of gifts. The mutuality established by this process however, can not accomplish its meaning without overcoming the original dissymmetry between one and the other in which phenomenology has a keen interest. To integrate the dissymmetry into mutuality, Ricoeur gives attention to 'between' the giver and the receiver in the system of gift exchange. He carries out this task by securing a just distance, or a distance in proximity.