• The Journal of the Convergence on Culture Technology
• /
• v.8 no.1
• /
• pp.523-529
• /
• 2022

Art sponsorship contributed to the development of culture and art by supporting art activities to be financially stable. Various problems in the non-fungible tokens (NFTs) market, such as speculative transactions, are also expected to be improved through sound art sponsorship. This study proposes methods of implementing art sponsorship using NFTs and smart contracts. First, we propose a method of posting the acknowledgement of art sponsorship using NFT metadata. Second, we propose a method to remit sponsorship funds according to the project schedule using time-locked wallets. Third, we propose a method to remit sponsorship funds when major events of the project occur or requirements are met using Event-Driven Execution. The proposed methods can be used to share the fact about art sponsorship and safely fund it. However, many decisions about art projects must be made based on information generated outside the blockchain, which can lead to Oracle problems, so further research is needed.

• 프린팅코리아
• /
• v.12 no.2
• /
• pp.101-101
• /
• 2013

캐논코리아비즈니스솔루션(대표이사 김천주, www.canon-bs.co.kr)가 구랍 28일 경기문화재단에서 주관하고 문화체육관광부, 한국문화예술위원회, 경기도에서 주최했으며, 캐논코리아, 복권위원회, 기획재정부에서 후원한 2012 문화와 나눔의 파티에서 즉석 사진 출력 서비스를 후원했다.

• (The) Research of the performance art and culture
• /
• no.41
• /
• pp.93-131
• /
• 2020

This article discussed the components of traditional art competitions held from 1930 to 1941. Of their various components, observations were made of hosts and sponsors, participants, and evaluations with a focus on the backgrounds and objectives of hosts and sponsors, participant aspects, and evaluation forms. Hosts and sponsors included newspaper companies, social organizations, music companies, stores, individuals, and eups. They hosted and sponsored traditional art competitions with their own respective reasons and justifications and there were multiple commercial and promotional objectives at the base. Participant aspects can be divided into gisaengs and male artists. While the participation of gisaengs was a natural phenomenon, aspects of the traditional art performance world of the 1930s and the quantitative increase of gisaengs had great effects and male artists participated because of the hidden purpose of the competitions, which was the discovery of traditional artists. Evaluation forms were divided into audience evaluations and expert evaluations. Audience evaluations began from 'pan' culture of the past and audience members involved themselves by casting votes and expert evaluations, in which master singers, master dancers, instrumentalists, and lyricists participated, came to the fore through expert courses of traditional art competitions.

• 프린팅코리아
• /
• v.11 no.3
• /
• pp.118-119
• /
• 2012

비교를 거부하는 품질과 디자인 작품의 예술성을 겸비한 유림문화(대표 장경태)의 캘린더가 2011 아시안프린트어워즈에서 캘린더 부분 금상과 하이델베르그에서 후원하는 베스트 매엽오프셋상을 수상했다.

• 프린팅코리아
• /
• s.16
• /
• pp.88-91
• /
• 2003

여름 끝물에 찾아온 늦더위와 함께 캘린더를 소재로 한 뜻깊은 전시회가 남서울대학교 시각정보디자인학과와 월간 아뜨리에 주최로 열렸다. 홍일문화인쇄사(대표 이연지) 후원으로 열린 두 번의 전시회가 주목을 끄는 이유는 전시품목이 예술의 범주에 포함되지 못하고 있는 캘린더 소재였다는 점 때문이라 할 수 있겠다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.5
• /
• pp.101-111
• /
• 2017

This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

• Korean Association of Arts Management
• /
• no.60
• /
• pp.155-191
• /
• 2021

The purpose of this study is to analyze the effect of art and culture experience according to art and culture perception on art and culture consumption. Accordingly, the perception expressed through the experiences of consumers was defined as the delivery of art and culture marketing strategies, and the behavior of consumers enjoying art and culture was measured. The research data were analyzed through an online survey. As a result of the analysis, sense, relation had a significant effect on the hedonistic factor, and the act, sense, emotion and relation had significant effects on the other's consciousness, and the behavioral and emotional factors had a significant effect on the intentional factors. The implication from the experience of relationships with others was found to have a negative(-) effect on all factors, which means to be the result of consumers' anxiety in enjoying art due to the pandemic. It is necessary to develop an online business model for consumers who naturally avoid it, and to narrow the gap between online and offline art and culture. Second, it is thought that sponsorship from companies is necessary so that artists who provide art and culture can produce high-quality contents. In the future, if it was studied the relationship between not only consumers who enjoy art and culture, but also suppliers and artists who provide art and culture, it will be able to understand the culture in-depth.

• 프린팅코리아
• /
• v.14 no.7
• /
• pp.68-71
• /
• 2014

대한출판문화협회(회장 고영수)가 주최하고 문화체육관광부(장관 유진룡)가 후원한 국내 최대 규모의 책잔치인 '2014 서울국제도서전'이 지난 6월 18일부터 22일까지 서울 삼성동 코엑스에서 열렸다. '책으로 만나는 세상, 책으로 꿈꾸는 미래'라는 주제로 열린 이번 서울국제도서전에는 23개국 369개 출판사가 참여해 인문사회, 과학, 문학, 예술, 철학 등 일반도서와 아동도서를 포함한 출판 전 분야의 신 구간 도서가 전시됐다. 대한인쇄문화협회와 청주인쇄박물관도 고인쇄문화홍보관을 조성해 직지 및 고인쇄문화를 홍보했다.

• 프린팅코리아
• /
• v.12 no.7
• /
• pp.58-61
• /
• 2013

문화체육관광부(장관 유진룡)가 후원하고 대한출판문화협회(회장 윤형두)가 주최한 국내 최대 책잔치인 '2013 서울국제도서전'이 지난 6월 19일부터 23일까지 서울 삼성동 코엑스에서 개최됐다. '책, 사람 그리고 미래'라는 주제로 열린 19회 서울국제도서전에는 25개국 610개 출판사가 참여해 아동도서를 비롯해 인문사회 과학, 문학, 예술, 철학 등 전 분야의 도서를 소개했다. 특히 개막식에는 박근혜 대통령이 참가했으며, 김남수 대한인쇄문화협회 회장은 박근혜 대통령에게 직지에 대해 소개하고, 직지영인본을 전달했다.

• 프린팅코리아
• /
• v.12 no.4
• /
• pp.104-105
• /
• 2013

세계팝업아트전이 3월 31일부터 5월 19일까지 예술의전당 한가람디자인미술관에서 열린다. (주)아트센터이다가 주최하고 루이까또즈 등이 후원하는 이번 전시는 3차원 시각예술인 팝업아트를 새로운 미술의 한 영역으로 규명하고, 팝업기법이 접목된 작품을 한국에 소개하기 위해 마련됐다.