• Proceedings of the Costume Culture Conference
• /
• 2004.04a
• /
• pp.40-43
• /
• 2004

연극은 인류와 함께 시작되어 인류의 생활과 밀접한 관계를 맺어왔으며 인류의 생활을 재현하거나 인류의 바람을 표현하는 과정에서 시간과 공간을 아우르는 종합예술로 성장하였다. 세계 희극 예술의 근간이 된 3대 주류로는 그리스의 비극과 희극, 인도의 범극, 중국의 희곡을 들 수 있는데 이는 세계 연극 형성에 큰 영향을 끼쳤다. ‘희곡(戱曲)’은 중국의 전통 연극을 일컫는 독특한 용어이다. (중략)

• Journal of Digital Convergence
• /
• v.16 no.11
• /
• pp.89-96
• /
• 2018

In modern society, efforts to improve quality of life and happiness are emphasized compared to the past when economic growth was emphasized. The government has been implementing various policies to realize the happiness of the people through culture. The purpose of this study is to investigate the effect of Cultural Arts on the improvement of the happiness index of Seoul citizens by dividing them into demand (enjoyment) and supply side by setting Cultural Arts as independent variable, unlike existing limited surveys or literature surveys, under the control of change, the temporal range was set for more than 10 years and then analyzed quantitatively by panel analysis. The results showed that the demand for cultural arts affects positively on the improvement of happiness index of Seoul citizens, but the supply of cultural arts had a meaningless effect. In order to improve the happiness index of the citizens of Seoul through supply, it is necessary to supplement the existing space and to promote cultural demand through differentiated cultural arts programs aimed at diverse classes but also the policy implication that cultural indifference groups and active participation of cultural underprivileged groups should be increased.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.5
• /
• pp.3203-3212
• /
• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• 지역과문화
• /
• v.8 no.2
• /
• pp.21-48
• /
• 2021

This paper discusses the possibility of developing literary villages and book towns by examining the feasibility of place marketing for culture and art spaces from multiple perspectives. The aim is to point out the practicability of literary villages, moving away from building halls of fame for individual writers and artists and toward creating whole villages functioning as the centers of their local cultural scene, as well as suggest ways for contributing to regional revitalization and development of culture and art programs. To this end, "Kim Yujeong Literature Village," "Lee Hyo-seok Culture and Art Village," and "Hwang Soon-Won Sonagi Village" were selected; based on these, case studies were conducted and their actual operational status was explored. As a result, it was discovered that literary villages would function well as the centers of their local community if meaningful and interesting content is continuously developed with quality enhancement. This suggests a positive impact of place marketing, and to achieve this, it is necessary to open a new paradigm of local culture by differentiating from other cultural industries and securing a position as a new industrial sector. To this end, the paper suggests approaches such as small local literary groups with direct or indirect links to the literary village, or application of space and related works in the literary village with local education.

• Korean Architects
• /
• no.1 s.297
• /
• pp.108-109
• /
• 1994

군포시에서는 지방화 시대를 맞이하여 군포시의 문화예술 공간의 확보와 지역 문화 활동의 구심을 확보하기 위해 문화의 전당으로서 시의 상징성을 갖는 건물의 계획, 현상설계공모를 실시하였다. 본지에서는 당선작으로 선정된 부림종합건축안을 게재한다.

• 프린팅코리아
• /
• v.11 no.7
• /
• pp.135-135
• /
• 2012

(주)성도GL/(주)성도솔루윈(대표이사 김상래)은 지난 6월 2일 파주 헤이리 예술마을에 위치한 미술관 공간퍼플에서 제11회 헤이리 심포니 오케스트라 정기연주회를 개최했다고 밝혔다.

• 주택과사람들
• /
• s.196
• /
• pp.8-13
• /
• 2006

헤이리 아트 밸리는 이제껏 볼 수 없었던 새로운 문화, 예술의 공간이자 일반인들에게는 삶의 휴식처로 급부상하고 있는 곳이다. 편안하면서도 환경 친화적인 마을을 만들고자 뜻 있는 예술인들이 모여 만든 이곳은 마치 건출물과 그림, 공연을 한꺼번에 볼 수 있는 커다란 갤러리 같다.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.1
• /
• pp.69-79
• /
• 2019

The purpose of this study is to analyze how Andong Joongang Cinema (hereinafter referred to as "The Cinema"), the only art cinema in Gyeongsangbuk-do Province, is perceived by local people as a local cultural resource. For this, an analysis framework was set for analyzing local people's perception of The Cinema as a local cultural resource, by analyzing the functions of local cultural resources and the function of The Cinema and examining the correlation between the two sectors, on the basis of precedent studies on local cultural resources and related papers on art theaters and The Cinema. Based on the proposed analysis framework, the local people's perceptions of The Cinema as a local cultural resource were summarized into four divisions: the perception of the enjoyment of culture & art, the perception of historicity, the perception of a tourist attraction, and the perception of community formation. As a result, it is judged that The Cinema has the identity, the traditionality and the community spirit as the three functions of which a local cultural resource has, and thus, it is proved that The Cinema functions as a local cultural resource. Therefore, local cultural resources have been performing their functions encompassing its scope with the region's history and surrounding environment, not standing alone. The Cinema also has been functioning as a space for the enjoyment of culture and art, a tourist attraction, and a cultural space for communicating with the public, keeping its historicity of the region. It is expected that there will be specific follow-up studies so that The Cinema can consistently play its role as a local cultural resource.

• Korean Association of Arts Management
• /
• no.58
• /
• pp.121-152
• /
• 2021

This study attempted to analyze the effect of the color series of artworks installed as environmental stimuli in commercial spaces on the satisfaction of visitors and the moderating effect of the relationship. To this end, based on the SOR model of Stimulate-Organism-Response applied to burial environment research in the field of environmental psychology, and the preceding research using the SOR model, artwork color series(S)-mood and spaace amenity(O)-A research framework for satisfaction(R) was developed. In the experiment, an online questionnaire was conducted for domestic college students and graduate students by producing images with two conditions depending on the case where warm colors and cold colors were installed for the color series of artworks. As a result of verifying the difference in satisfaction of respondents corresponding to the two conditions through regression analysis, it was found that the warm color(vs. cold color) of the artwork color series induces higher visitor satisfaction. In addition, as a result of verifying the controlling factors of mood and space amenity variables in this relationship of influence, a significant moderating effect was found when the positive mood of warm colors(vs. cold colors) in the artwork color series was felt higher than the average. And, of the four types of space amenity, it was found that a significant moderating effect appeared when only comfort and aesthetics were measured as moderating variables. The result of this study proves that the warm color series of artworks that stimulate the physical environment of commercial spaces has a more positive effect on the satisfaction of visitors than the cold color series, and this is reinforced by positive mood, comfort, and aesthetics. It adds understanding and provides useful implications for marketing strategies for building an effective spatial image.

• 베이커리
• /
• no.12 s.413
• /
• pp.122-124
• /
• 2002