• The Journal of the Korea Contents Association
• /
• v.21 no.5
• /
• pp.668-680
• /
• 2021

Recently, measures for successful settlement and sustainability of social enterprises have become an important topic. Accordingly, researches related to social enterprises are increasing, but studies measuring sustainability are still insufficient. In this study, in order to seek the sustainability and development of social enterprises in the field of literature and arts, a theoretical model for the sustainability of social enterprises in the field of culture and arts was presented. To this end, interviews were conducted with social enterprises in the field of culture and arts, and the results were analyzed to derive the concept and categorization of sustainability of social enterprises in the field of culture and arts. In addition, the integration between the derived categories is illustrated. For a social enterprise in the field of culture and arts to be sustainable, differentiated culture and arts services are important, and each company must constantly strive for its mission and vision, and a differentiated branding strategy unique to companies is required. This research is expected to lay the foundation for empirical research on social enterprises in the culture and arts sector as data for entrepreneurs and prospective entrepreneurs who run social enterprises in the field of culture and arts.

• Asia Marketing Journal
• /
• v.12 no.4
• /
• pp.27-54
• /
• 2011

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

• Korean Association of Arts Management
• /
• no.52
• /
• pp.39-73
• /
• 2019

The purpose of this study is to explore the issues and alternatives in the promotion of space and exhibition support projects in visual arts, and to suggest an applicable direction of the government grant program. For this study, FGI and in-depth interviews were conducted in the direct beneficiaries of the grant program, the staff of the grant program, and the group of visual arts expert. As a result, the deliberation and selection of the support project should be carried out with sufficient time in consideration of the specificity of the support project. And the project requires to divide into two kinds of the projects based on the understanding of the social role and differentiation of non-profit exhibition spaces and private art museums. For the grant application and assessments, a long-term support is necessary to bring the capability and issues in efficient allocation of the budget, flexibility of budget item, and the budget shortfalls. Furthermore, the reliability between the grant program and beneficiaries needs to form a healthy partnership, and the evaluation criteria and eNARADOEUM system should be more practical and rationally established. Through this analysis, the implications of understanding the specificity of visual arts support projects, establishment of sustainable visual arts creation policies, and budget utilization were derived. Consequently, cultural and artistic support projects were directed to place more emphasis on efficiency than control, direction considering the position of consumers than suppliers, and long-term business planning rather than short-term perspective.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.536-542
• /
• 2006

세계 각국은 자국의 문화재를 보존하기 위해 많은 노력을 기울이고 있다. 디지털 복원 기술을 이용하여 문화재를 영구히 보존하려는 시스템 개발 또한 그 중 하나이다. 그러나 문화재는 유형의 물체뿐만 아니라 그에 얽힌 전설과 정신 또한 중요함에도 기존의 시스템들은 형태적인 복원에 치중한 것이 대부분이었다. 본 논문에서는 예술적 상상으로 가상현실 시스템을 이용해 문화콘텐츠 개발을 위한 예술기획 기법을 설명한다. 제안된 기법은 문화원형을 선정하고, 문화적, 예술적 분석과정을 거쳐, 그 결과를 가상현실 시스템에 적용한다. 기획된 내용은 문화콘텐츠 체험 시스템에 적용되었다. 예술기획 기법은 형태적인 측면에서의 문화재뿐만 아니라 그 동안 부재되었던 정신적인 측면 또한, 과제 삼아 문화재 복원의 진정한 의미를 가상현실 시스템에 담도록 하였다.

• Journal of Korean Library and Information Science Society
• /
• v.50 no.2
• /
• pp.311-337
• /
• 2019

The study is to structure materials of cultural arts in "Namdo(Jeollanamdo and Gwangju)" province. Especially the study focuses on establishing description elements for serving diverse materials. First, the authors makes the draft version(4 entities, 28 elements and 115 subelements) by reviewing literature and conducting case study. Then, experts review the draft version and the authors draws final version that consists of 4 entities(materials, performances, agents, facilities), 28 elements and 117 subelements. From the viewpoints of locality, cultural arts materials, and cultural artists, the description elements in this study are distinguished from other studies.

• Journal of Digital Convergence
• /
• v.16 no.11
• /
• pp.89-96
• /
• 2018

In modern society, efforts to improve quality of life and happiness are emphasized compared to the past when economic growth was emphasized. The government has been implementing various policies to realize the happiness of the people through culture. The purpose of this study is to investigate the effect of Cultural Arts on the improvement of the happiness index of Seoul citizens by dividing them into demand (enjoyment) and supply side by setting Cultural Arts as independent variable, unlike existing limited surveys or literature surveys, under the control of change, the temporal range was set for more than 10 years and then analyzed quantitatively by panel analysis. The results showed that the demand for cultural arts affects positively on the improvement of happiness index of Seoul citizens, but the supply of cultural arts had a meaningless effect. In order to improve the happiness index of the citizens of Seoul through supply, it is necessary to supplement the existing space and to promote cultural demand through differentiated cultural arts programs aimed at diverse classes but also the policy implication that cultural indifference groups and active participation of cultural underprivileged groups should be increased.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.461-474
• /
• 2020

This study aimed to investigate the effects of cultural and artistic experiences on elderly life satisfaction and verify the mediating effects of individual creative traits. The outcome of the study on 144 elderly people using factor analysis, descriptive statistics, and regression analysis is as follows. First, there was a positive correlation among cultural and artistic experiences, life satisfaction among the elderly, and individual creative traits. Second, experiences in creation and appreciation, subfactors of the cultural and artistic experience, had significant effects on the elderly life satisfaction. Third, creation and appreciation had significant effects on creative traits of individuals. Fourth, individual creative traits showed a partial mediating effect on the relationship between cultural and artistic experiences and elderly life satisfaction. Therefore, it could be concluded that cultural and artistic experiences and individual creative traits have positive effects on elderly life satisfaction, and individual creative traits can be enhanced through cultural and artistic experiences. In addition, it was verified that the enhancement of creative traits through cultural and artistic experiences has a positive effect on elderly life satisfaction.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.597-605
• /
• 2015

The present study investigated how culture and art education participants' outcome evaluation predicts the satisfaction of the education by performing the secondary analysis of the Korea Arts and Culture Education Service's (KACES) survey data. Exploratory factor analysis identified three dimensions(content, management, and resources) of education outcome evaluation, and the regression analysis revealed the factors of outcome evaluation influenced the education satisfaction positively. When the sample was grouped according to prior participation experience and companion [participated alone or with other person(s)], the regression analysis showed the differences of the influences between groups. On the basis of the findings, managerial implications for improvement of the culture and art education programs and suggestions for further studies were discussed.

• The Journal of the Korea Contents Association
• /
• v.19 no.8
• /
• pp.399-411
• /
• 2019

TV Broadcasting is an undeniable cultural medium. TV Broadcasting Station needs a long-term perspective that suits cultural media and an aggressive cultural and artistic program development strategy that matches rapidly changing culture and technology. Of course, production staff should be composed of experts in the field as well as cultural artists. This paper is researching the promotion strategy of TV Arts programs by substituting the three keywords - the U.S., the public broadcasting station(TV) and Arts programs. And through case studies and analyses of PBS TV's "Art in the 21st Century" series, the way the public TV broadcasting station shares cultural arts with viewers is extracted. It raises the question of how the U.S. TV public broadcaster's cultural and artistic programs are different from South KOREA's. Through the above research, let's find a clue to the future direction of how the new media, now represented as Korea's blacklist, should recognize, foster, educate and strategize Fine Arts.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.6 no.8
• /
• pp.381-398
• /
• 2016

This study explains how Cultural-art organizations contribute to development of cultural diversity at this time of paradigme of cultural diversity. The object in this study 'Garam' which is a cultural art organization is comprised of people from multicultural families. The organization has been continued in unwanted environment. The very fact that this organization, as a group of people of multicultural background, has maintained its influence for a while indicates the possibility for the settlement of cultural diversity as a new paradigm. This research has proven that how various cultures can co-exist with korean culture through couple of methods. One is doing interviews with people who are involved in such field. And the other one is monitoring specific process or steps of how is the organization that deals with cultural and artistic subjects founded, operated and works. Accordingly, based on the operational factors and executive matters of the organization, the role of this multicultural theatre group was confirmed. This study's explication about the possibility of development of cultural diversity focuses on field activities with the recognition of limited effectiveness of institutionalized associations. Also, it analyses how realistically cultural art organization contribute to development of cultural divetsity, and what factors hinder the development.