• Title/Summary/Keyword: 문화예술콘텐츠

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Study on culture marketing in financial sector (금융권에서의 문화마케팅에 대한 연구)

  • Jeong, Eunjing;Chio, kwang-woong
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.182-186
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    • 2008
  • Today, culture marketing is practically used in various industry. Specially, in the financial sector, such a marketing became more important and increasing. By finding out the reason and effect, find solution how industry and culture support and help each other as partner.

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Activation Plan for Performing Art of the Northern Region of Gyeonggido (경기북부지역의 공연예술 활성화 방안)

  • Park, Joo-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6492-6501
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    • 2014
  • The purpose essay, through overall theoretical studies and comparison analysis of a performing art situation, aims to search for the creation and direction of various performing arts and examined the prospect and activation plans for performing arts of the future. The summary of the main contents deducted from this research was as follows. First, branding through unique competitive contents was found only in Northern Gyeonggi-do. Secondly, excellent performing art human resource supply from the locality is an urgent priority. Thirdly, by propelling diversification of performing programs, the performing art consuming activation movement that induces people to participate in the performances was actively developed. Fourthly, the most important thing for the ultimate goal achievement of art policy is excellent human resource development through professional education in each field of art.

A Study on the Space Vitalization Combining Historical and Cultural Speciality of Traditional Cultural Heritage. - Focusing on Developing the Fashion art Contents of Gwangheemun - (전통 문화재의 역사·문화적 특수성을 융합한 공간 활성화 방안 연구 - 광희문(光熙門)의 패션예술 콘텐츠 개발을 중심으로 -)

  • Kim, Ji Eun;Kim, Ga Young;Park, Eun Soo
    • Korea Science and Art Forum
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    • v.24
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    • pp.143-157
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    • 2016
  • Focusing on the Gwangheemun that have a history of spatial specificity. Gwangheemun increase the value of space in the surrounding area, focused to derive a plan that can be activated. Research method was to analyze the characteristics and advantages and disadvantages of the surrounding space and the associated cultural content through SWOT analysis around the base of Gwangheemun. After considering the potential of the current location of physical characteristics and spatial resources, the possibility Gwangheemun development were mainly fashion and art content for the Space Vitalization in the surrounding area. Fashion and art space of Gwangheemun activated based on the possibility of Gwangheemun cultural meaning and value in the history of the past and the present time presented the main directions and strategic approach. The results of this research suggested Fashion art Hotel in applying urban regeneration methodologies, Cheongguro-16 plan for content development, arts and culture fashion street planning. Through this research, we want to establish the strategic control strategy between the policy decision making structures for the successful development of the fashion arts content.

Efficiency Analysis for the Community Culture Center in Capital region by DEA (DEA에 의한 수도권 소재 문화예술회관의 효율성 분석)

  • Joo, Hi-Yeob;Kim, Seung-Mo
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.181-189
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    • 2012
  • This research focus on Community Culture Center's efficiency according to the regional and operating subject in Capital region. Recently the importance and potential market of cultural industry is growing. In addition, as a basis for local cultural industries, the importance of Community Culture Center has been highlighted. Therefore, for the activation of cultural industry, Community Culture Center on the efficiency of the operation should be reconsidered. To analyze Community Culture Center, using DEA, the efficiency of public organizations tool, which focus on operational efficiency. Depending on the results of analysis, Seoul, Incheon and Gyeonggi province was able to confirm their efficiency. In addition, according to the Direct Operating, Industrial Operating, Foundation, Private Consignment Agency their efficiency showed significant results. Looking at regional Community Cultural Centers in Seoul and Gyeonggi Province will see that two are operating efficiently. On the other hand, the Community Cultural Center in Incheon was not efficiency. Looking at the operating entity basis, Direct Operating Agencies and Industrial Operating Agencies were operating efficiently. On the other hand, Foundation Act of agencies and Private Consignment Agencies have been operating relatively inefficiently.

A Study of the Educational Effects of Aesthetic Experience through Culture and Arts Based Learning Development Case (문화예술활동 기반 교육 개발사례에서 미적경험이 주는 교육적 효과 분석)

  • Seol, Yeon-Kyung
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.517-526
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    • 2014
  • This study tried to analyze the effects of culture and arts activities as educational method in the classroom. Compared with other activities, the culture and arts activity enables learners to have unique aesthetic experience differentiated from scientific and logical experience. This study analyzed the effects largely into three aspects (intellectual, emotional, and practical aspects) in case learners have such aesthetic experience in the field of education. Through this, the study will become an opportunity to propose practical data concerning the educational effects of the culture and arts activity, and further to confirm the possibility and necessity of utilizing such activity as an education method.

A Study on the Improvement of Archival Content Services in the Museum of Performing Arts of the National Theater of Korea through Comparisons and Analyses of UK and US Performing Arts Archives (영미권 공연예술아카이브 비교·분석을 통한 국립극장 공연예술박물관 기록정보콘텐츠 개선 방안 연구)

  • Kyunghan, Oh;Geon Kim
    • Journal of Korean Society of Archives and Records Management
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    • v.23 no.4
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    • pp.1-24
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    • 2023
  • At present, domestic archives within the realm of performing arts predominantly focus on recording through videos, yet they often lack comprehensive documentation of crucial production processes and content services. Recognizing the contemporary significance of archival content services, this study analyzes the archival content within the national performing arts archives websites of the United Kingdom and the United States, serving as international benchmarks. The findings extrapolate insights and implications to propose enhancements for the Museum of Performing Arts in the National Theater of Korea. The analysis focused mainly on the missions and visions on the websites, examining 107 contents from the UK National Theater, 27 from the United States, and 9 from Korea. The suggested improvements encompass clarifying target users and execution tasks in the mission and vision statements, fostering expert collaborations, incorporating preview features, curating content with a single theme, and organizing a comprehensive list on the National Theater's YouTube channel.

Performing Work Subject to the Busan Area Theatre Arts professionals Activation Plan (부산지역 무대예술전문인 현황과 공연작품 제작 시스템에 의한 공연문화 활성화 방안)

  • Jang, Jun-Kyu
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.175-187
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    • 2013
  • Because of the governments policy to promise the cultural homesickness of citizens, national and public culture centers are under construction all over the country. The interest of watching plays are increasing. But the existing culture center's facilities operating in the construction of emphasized. It's made up of public officials in technical service, are having a hard time breaking their limits. In consequence, to solve these problems it will be done with people who have qualifications of stage art professional in the center. Productions raise a support system of the city and venues subject to theatre arts professionals as a way of solving these problems. These are the efficient ways to develop performance cultures of issues presented and the Busan area performing arts Activation Plan is proposed.

A Study on the Sustainability of Social Enterprises Focusing on Companies in the Field of Culture and Arts (문화예술분야 사회적기업의 지속가능성에 대한 탐색적 연구)

  • Lee, Jeong-Yeon
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.668-680
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    • 2021
  • Recently, measures for successful settlement and sustainability of social enterprises have become an important topic. Accordingly, researches related to social enterprises are increasing, but studies measuring sustainability are still insufficient. In this study, in order to seek the sustainability and development of social enterprises in the field of literature and arts, a theoretical model for the sustainability of social enterprises in the field of culture and arts was presented. To this end, interviews were conducted with social enterprises in the field of culture and arts, and the results were analyzed to derive the concept and categorization of sustainability of social enterprises in the field of culture and arts. In addition, the integration between the derived categories is illustrated. For a social enterprise in the field of culture and arts to be sustainable, differentiated culture and arts services are important, and each company must constantly strive for its mission and vision, and a differentiated branding strategy unique to companies is required. This research is expected to lay the foundation for empirical research on social enterprises in the culture and arts sector as data for entrepreneurs and prospective entrepreneurs who run social enterprises in the field of culture and arts.

Analysis of HYBE Insight's BTS Exhibition Content from the New Museology Perspective (뉴 뮤지올로지 관점의 하이브 인사이트 방탄소년단(BTS) 전시 콘텐츠 분석)

  • Kim, Su-Mi
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.8
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    • pp.193-202
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    • 2021
  • HYBE Insight, opened in May 2021, is an exhibition space that visually displays and re-interprets the BTS Universe and its content. The space echoes the identity of BTS as an artist and the specificity of the cultural phenomenon they have generated. This study analyzes HYBE Insight's BTS exhibition by applying new museological theories and discourses. Based on a qualitative research methodology including literature review and observational method, the primary themes of the exhibition are follows: 1) a contextualized exhibition content presenting the identity of BTS and their music, 2) the role of the fandom Army's participation in (re) producing BTS content related to the characteristic of popular music museums, 3) the elements of convergence art and its contemporary implication, 4) and the illumination of cultural value in popular music museum management. As the pivotal theory of new museology suggests, investigating a specific exhibition based on each context it has created is significant. However, those studies, including exhibitions related to popular music/artists, were mostly developed in Western nations. In this respect, HYBE Insight's BTS exhibition provides considerable room to explore. In addition to the recent research on BTS, such as their convergent artistry, socio-cultural influence, the role of Army, and the characteristics of HYBE's content management, this article aims to contribute to the multifaceted research by scrutinizing the BTS exhibition content from the new museology perspective.