• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.631-646
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• 2006

The purpose of this study is to find out its effect on wearers' impression formated by combination of their body type with neutral tone clothing. The experimental materials developed for this study are a set of responses to stimulus in scales(7-point semantic). 45 pictures used as stimulus are, through computer simulation, manipulated to five wearers' body type and nine neutral tone wear. The subjects are 276(?) female undergraduate students in Kyung-nam area. Factors on wearers' impression suggested as responses to the stimulus consist of 5 different demensions (Tenderness, Cuteness, Attractiveness, Elegance, Intrepidity). The results of this study are as follows: first, combination of their body type with neutral tone wear significantly affects the formation of wearers' impression in the factor of Tenderness, Attractiveness, and Intrepidity (?); to the factor of Attractiveness, wearers' body type is rather more related than wearers' neutral tone wear is. Second, the harmony of their body type with neutral tone wear has a significant effect on wearers' impression in the factor of Cuteness. According to those results, the combination of wearers' body type with neutral tone wear has significant effects on the formation of wearers' impression.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1207-1218
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• 2005

The purpose of this study is to find out the effect of wearer's body type and clothing type, neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). the stimuli are 90 pictures manipulated with wearer's body type, clothing type and neutral tone variation by computer simulation. The subjects are 540 female undergraduate students in Kyung-nam. The resulte of this study are as follows : Impression factor of the stimulus consisted of the 5 demensions(tenderness, cuteness, attractiveness, elegance, intrepidity). Wearer's body type had significant effects on all five factors. Especially, it had the strongest effects on attractiveness. Clothing type had significant effects on tenderness, attractiveness, intrepidity. Neutral tone combinations had significant effects on all factors except elegance. In regarding the effect of interaction between each variable, the combination of clothing type and neutral tone combination had significant effects on attractiveness, elegance, intrepidity.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.1007-1021
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• 2004

The purpose of this study is to find out the effect of wearers' body types and clothes' neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimulus and response scales(7-point semantic). The stimulus include 45 pictures manipulated by computer simulation in wears' body types and neutral tone variation. The subjects are 540 female undergraduate students in Gyeong-nam. The results of this study are as follows: Impression factor of the stimulus consisted of 5 different dimensions including tenderness, cuteness, attractiveness, elegance, intrepidity. Each impression of neutral tone combinations, along with wears' body types, had a significant effect on tenderness, attractiveness, and intrepidity. Especially, it had the strongest effects on attractiveness. Each impression of wearers' body types along with neutral tone combinations affected cuteness significantly. According to the fact above, wears' body types and neutral tone combination have a significant influence on the impression formation of wearers.