• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.99-115
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• 2011

This study focuses on the economic effect on regional development and spatial distribution of community festivals and events as a regional development strategy in South Korea. Community festivals are totally estimated to 893 cases in 2009, and most of festivals were newly established since 1995. Spatial Distribution of festivals show regional differences. Many of festivals was hold in Jeju, Gyeongnam, Ulsan, and Chungnam provinces, however, Gyeongbuk, Jeonnam, Gwangju, and Gyeonggi provinces were distributed less. The total number of cultural tourism festivals selected as best festival by central government were increased from 10 in 1997 to 57 in 2009, and the everage local economic effects of one cultural tourism festival were also increased from14.2 billion won in 1997 to 33.3 billion won in 2008. In order to estimate the relationship between community frstivals and local economic effect, Geumsan Insam Festival, Muju Firefly Festival, and Hampyeong Butterfly Festival are selected as case study. These three festivals were successful in the tourist attraction, and it were also affected positively to local economic effect.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.494-502
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• 2014

The purpose of this study was to analyze the effects of festival experiential factors on festival satisfaction and behavioral intention by questionnaires to 550 experience program participants in the Muju Firefly Festival. And the hypothesis verified by 493 valid questionnaires with AMOS 18.0. The result of analysis showed that educational experience, escapist experience and entertainment experience except esthetic experience had positive effects on the festival satisfaction. Based on standardized coefficients showed that entertainment experience had the greatest impact on the festival visitor's satisfaction. And it showed that the satisfied visitors with the festival experience programs are the more likely re-visit and recommendation of visitors to subsequent festivals.

• Journal of Environmental Impact Assessment
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• v.21 no.1
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• pp.53-61
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• 2012

This study makes an attempt to appraise how much successful both (Ham-Pyung) Butterfly Festival and (Mu-Ju) Firefly Festival are in the view point of ecology-friendly effects, and based on this appraisal, searches for desirable and developmental directions of other eco-festivals. The empirical analysis of the study shows that even if the Butterfly Festival turns out to be more famous than the Firefly Festival, the latter is confirmed to be more eco-friendly than the former. The fact that the latter is more eco-friendly seems to be due to the fact that the subject matter, that is the theme, of the festival is the fireflies which are not only natural monuments but also peculiar in-site-resources specific to Mu-Ju. This fact suggests that the other eco-festivals, newly emerging ones in particular, need to find and designate in-site-resources inherent in their regions as the theme, as far as possible.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.631-646
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• 2008

The objective of this study was to investigate satisfaction and revisit intention of Muju Firefly Festival visitors, based on visitors’ evaluation of festival images. The result of this research provided three major findings as belows. 1. The factor of “uniqueness of festival” among emotional image group and the factors of “festival spirit” and “educational impact” among cognitive image group contributed to the levels of visitor satisfaction. 2. The factors of “uniqueness of festival” and “traditionalism of festival” among emotional image group and the factors of “festival spirit” and “educational impact of festival” among cognitive image group influenced the revisit intention of festival visitors. 3. The factor of “uniqueness of festival” among emotional image group and factors of “festival spirit” and “educational impact” among cognitive image group had an impact on the intention of word of mouth.