• Archives of design research
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• v.14 no.4
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• pp.179-188
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• 2001

Exhibit space is result that various kinds works of architecture design, interior design, plan and control of exhibit program, embodiment to display space, operation and administration etc. are formed accomplishing creation. Because exhibit space must consider interaction of value that is in dwelled along with the external form about human and exhibits. Therefore, display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication plan by position and form of display space as well as properly of exhibits, display contents, exhibit program to achieve purpose of trade fair display. Display space of trade fair can be classed by wall style, corner style, head style, island style, two entrance style 5 according to the position. And we must plan communication plan by these position dividing the function to passive communication area, active communication area, intensive communication area, function achievement area. We will can grope contents and method for successful exhibit through communication plan that is connected form and position of exhibit between exhibit space of such trade fair and we may achieve purpose of trade fair display.

• International Commerce and Information Review
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• v.17 no.3
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• pp.359-378
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• 2015

This study intends to provide strategic implication for enhancing trade show's competitiveness by analyzing its structural relationships among service quality, customer satisfaction and customer loyalty. In order to measure service quality factors influencing customer satisfaction and customer loyalty, the empirical analysis was conducted on three kinds of service quality (physical environment quality, interaction quality, outcome quality). The study results indicated that all of the physical environment quality, interaction quality and outcome quality had positive impacts on customer satisfaction. In relationship between service quality factors and customer loyalty, interaction quality and outcome quality showed positive impacts on customer loyalty, whereas physical environment quality did not. The customer satisfaction turned out to have positive impact on customer loyalty.

• Management & Information Systems Review
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• v.28 no.3
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• pp.99-115
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• 2009

This research analyzed determining factors of expenditure for processing fee by targeting trade show participants under a microeconomic approach in order to analyze determining factors of the participations of trade shows. As a result, with regard to the participation fees, income and the level of education seemed to be the socioeconomic factors that positively affected visitors in paying admission fees: and age and gender were negative elements. With regard to the participating businesses, the sales and the corporate history of the businesses were the positive elements to their willingness to pay the participation fees: however, the ratio of male and female personnel turned out to be a negative element in incurring the participation fees. The purchase of ticket was a positive mode-of participation factor to the visitors: however, distance tended to be a negative element for the visitors. For the participating businesses, the number of participation tended to be a positive element: however, distance was a negative one. The positive satisfaction factors that affected visitors' willingness to pay the participation fees included exhibited items, location, and schedules for events of the convention: for the participating businesses, the actual sales at the convention, the effects of advertisement and the level of satisfaction for location tended to play positive parts.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.53
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• pp.289-313
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• 2012

This study aimed to analyze research trend of the trade show industry in Korea and further to suggest the future direction on the research area where industrial strategies and governmental supports can be made. From 2001 to 2011 by order of 11-year study by analyzing research trends and future direction of policy more effective marketing strategy is precisely to provide direction for research. For the purpose of this study, 169 articles from 49 national level journals of Korea was classified and analyzed. 30 researches in 2005 was published research papers related to the exhibition industry was grew rapidly. According to the analysis, participants behavior of trade show were the most important topic with 33 articles. Various statistical methods such as ANOVA, structural equation model, path analysis, t-test and regression were used. However the study methods of these researches didn't make much progress. The result of this study indicated that we need to study more about the trade show industry of Korea, especially about local economic development and regional demand of trade show.

• KOREAN POULTRY JOURNAL
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• v.37 no.8 s.430
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• pp.65-70
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• 2005

제4회 2005년 한국국제축산박람회가 오는 8월 31일부터 9월 2일까지 KOTRA 대전무역전시관(KOTREX), 엑스포과학공원에서 '깨끗한 환경과 안전한 축산물'이라는 주제로 열린다. 본 박람회 주최는 대한양돈협회, 대한양계협회, 한국낙농육우협회, 전국한우협회, 한국축산환경시설기계협회가 되고, 대한양돈협회, 2005한국국제축산박람회추진위원회, KOTREX가 공동 주관한다. 행사 후원은 농림부, 농협중앙회, 한국사료협회, 대전광역시, 충청남도가 맡았다. 이번 박람회는 출품하는 전시업체와 참관객인 축산농가를 위한 박람회로 꾸미기 위해 우선 장소를 대전 무역전시관(KOTREX)으로 옮겨 축산농가들이 쉽게 찾아올 수 있도록 했으며, 전시부스 내에서 실제적인 상담과 거래가 활성화 될 수 있도록 시식행사 등 부대행사는 옥외에서 치러질 수 있도록 하였다. 2005 한국국제축산박람회는 체험박람회, 참여박람회, 비즈니스박람회라는 목표하에 전시면적 15,250제곱미터에 15개국 178여개업체가 600부스 규모로 열리게 된다. 출품대상품목은 축산기자재 및 시설, 배합사료, 동물약품, 생명공학 제품, 축산물 위생 및 가공시설, 축산물 및 가공식품, 가축분뇨 자원화 처리시설, 종축, 리모델링 관련 설비 및 기술, 컨설팅 관련 정보 및 기술 등이 있다. 부대행사로는 축산물 시식회, 축산관련 학술 세미나, 우수전시업체 선발 및 시상, 전국대학생 포스터 경진대회 및 시상, 종축 전시와 경매, 재래닭 및 특수가금 전시, 애완견 및 명견전시, 돼지달리기 및 사진찍기 등이 개최된다. 박람회 참관객은 외국인 바이어 1,000명을 포함하여 10만명에 이를 것으로 추정하고 있다. 학술행사는 박람회 기간 동안 엑스포과학기념관과 대전전시관 세미나실에서 양계세미나, 축산기자재세미나, 축산기술세미나, 양돈포럼, 낙농세미나, 한우세미나, 양돈세미나가 열리게 된다.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.66
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• pp.241-261
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• 2015

About trade show strategic practical use plan, sought practical use plan hereafter with problem in 5 side. First, need that supply reliable and objective information about exhibition utilizing active public relations of domestic trade show certification system and international certification system. Second, I need to reinforce budget support estimation to expand governmental budget support and strengthen professionalism of exhibition operation. Third, need to seek globalization strategy of exhibition industry concretely to overcome realistic limit of domestic exhibition industry. Institutional improvement for long-term public information of exhibition and participation company's satisfaction raising and infra for gallery's management result should be established. Fourth, need excavation of various first-hand field marketing that can dig various interaction method with customers and invite new customers by booth exhibition. Fifth, need professional worker positivity, deflation that fulfill knowledge that is adapted, and precedes in environment worldwide exhibition industry training actively universal exhibition industry professional worker. Foreign exhibition is an one of marketing tactics that is generalized that can approach to oversea market in less expense relatively. To measure exactly fact and participation result of exhibition that select suitable exhibition in one's own company's marketing goal in company's standpoint that participate in exhibition according as exhibition number is increased and function of exhibition is diversified became difficult.

• The monthly packaging world
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• s.76
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• pp.104-107
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• 1999

지난 5월 27일부터 30일까지 4일간 서울국제 무역전시장에서는 99서울국제포장기자재전이 열렸다. 대한무역투자진흥공사와 한국산업디자인진흥원, 그리고 (사)한국포장협회가 공동주최한 이번 전시회에서는 18,493명에 달하는 참관객이 방문해 440여건에 달하는 내수 및 수출계약 건수를 올렸는데 29개국 193명의 외국 바이어들이 참관해 국내 포장산업을 소개하는 계기가 되기도 했다. 한편, 이번 전시회의 주최 측에서는 5월 30일 하루동안 전시참가업체 92개사

• Food Industry
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• s.169
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• pp.31-46
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• 2002

• The Hankook-Saengyark Bo
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• no.253
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• pp.1-1
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• 2002

서울농업무역센터 10월 문 연다 - 우수 농축산물 한마당 축제 행사(생약협회, 국산한약재 전시 홍보 계획)

• 프린팅코리아
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• v.9 no.3
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• pp.69-69
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• 2010

지난 1월 28일부터 2월 1일까지 서울 대치동 서울무역전시컨벤션센터에서 제23회 MBC건축박람회가 열렸다. 건축박람회인 만큼 건축자재, 인테리어, 건축정보, 건축 리노베이션, 조명, 전원주택 및 펜션산업 등이 주력으로 전시되면서 총 330여 업체 3천여 아이템이 선보였다. 건축전문 박람회라는 한계성에도 불구하고 인테리어 벽지 및 광고물기자재 등을 비롯한 부문에서는 인쇄산업과 접점을 찾을 수 있는 몇몇 아이템이 출품되어 관심을 끌었다. 그 가운데 관람객들의 시선을 끈 주요 업체들을 소개한다.