• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.8
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• pp.181-189
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• 2017

This study examines whether the variables used in the Unified Theory of Acceptance and Use of Technology(performance expectancy, effort expectancy, social influence, and facilitating conditions) is applicable to continuous usage of uTradeHub at a time of expansion in the use of uTradeHub. In addition, the role of user satisfaction(mediating effect) and CEO support(interaction effect) in the relationship is identified attempting to provide basic data to help uTradeHub management strategy establishment. A total of 101 valid responses collected through questionnaires were used for empirical analysis(using SPSS 24.0), and the results are as follows. First, for the effect of the integration technology acceptance factor on user satisfaction(H1), only performance expectancy, effort expectancy, and social influence were significant, but facilitating conditions was not significant. Second, for the effect of user satisfaction on the continued use of uTradeHub(H2), there was a significant result. Third, the mediation effect on verification of user satisfaction(H3) was full where performance expectancy, effort expectancy, and social influence prompted continuous usage through user satisfaction. Fourth, for interactive effect verification of CEO support(H4), an interaction effect was shown only in the influence relationship of performance expectancy and social influence on user satisfaction.

• International Commerce and Information Review
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• v.4 no.1
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• pp.107-128
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• 2002

In order to clarify the relationship between the Internet utilization of the Korean small export firms for export marketing and it's performance, first, a research model and hypothesis have been made on a theoretical basis. This research hypothesis has been examined through gathering survey data and a statistical analysis based on MANOVA. The conclusion, as well as the main point of this thesis, is that, in most cases, there was a significant statistical connection between the variables of export performances and Internet-utilized export marketing strategies, which are both based on the classical AIDA model of effective hierarchy of communication for sales and advertising. This conclusion brings forth a substantial topic as well as provides meaningful implications for the Korean small export firms when putting together a marketing strategy using the Internet. It is also hoped that this will come as a reference for other researchers henceforth. However, there is an issue of lack of representativeness when considering that the samples were chosen on the basis of the convenience sampling method. Another issue may be that a portion of the subjects were not related to actual trade, but were, in fact, Web masters who operated e-trade systems. Furthermore, there are also numerous problems of missing data, and 6 out of the 8 main hypotheses possessed the issue of fitness level with the data. Therefore, in order to enhance both the representative and fitness levels of the data of further research for this topic, future respondents will have to have special trade knowledge, as well as technical knowledge of e-trade. However, unless the Internet begins to greatly contribute to export marketing of corporations, this type of enterprising spirit by corporations in gathering suitable respondents will not surface. Although not used in examining the hypotheses of this particular thesis, the relationship between competitive and circumstantial variables, which were added to the upcoming survey, and export performances will soon be analyzed and announced in order to atone for some of the standards this thesis fell short of.

• International Commerce and Information Review
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• v.9 no.1
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• pp.119-148
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• 2007

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

• Proceedings of the KAIS Fall Conference
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• 2000.10a
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• pp.47-52
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• 2000

디지털기술의 발달로 무역, 유통, 금융은 물론 일상생활과 기업전반의 사무활동들이 변화되고 있다. 이는 광활한 지역에서 의사소통수단이 전화로만 가능하던 것을 인터넷이 대체해 나감으로써 가시화되는 자료들을 세계 어느 곳에서나, 반복해서, 누구나 접할 수 있게 되는 즉 기본적으로 인간의 의사소통방식이 변화되었기 때문이라고 할 수 있다. 이로써 기업들의 경쟁은 실질적인 무국경시대를 맞게 되었고, 치열해진 기업간 경쟁은 범지구화가 되어버렸다. IMF를 기점으로 한국경제는 경제의 주축이던 대기업들의 위상이 무너지게 되었고, 2000년을 들어 오일쇼크 등의 위험이 가중되는 등 그 존립의 위기감은 고조되어가고 있다고 할 수 있다. 이러한 시점에서 기업들은 내수시장에서 국내소비자들의 이탈을 예방하고, 단골고객들의 소비자로서의 가치를 강화해갈 수 있는 방안으로 고객과의 관계를 보다 밀착시키는 관계마케에 보다 심혈을 기울일 때라고 할 수 있겠다.

• Asia Marketing Journal
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• v.1 no.4
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• pp.152-174
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• 1999

본 연구에서는 삼성전자와 LG전자의 해외 판매법인을 대상으로 하여, 그들의 현지유통경로선택시 시장요인과 제품요인 그리고 경쟁 포지셔닝에 따라 초래되는 특성들과 차이점에 대해 살펴보고자 하였다. 연구결과, 요인별 현지유통경로선택에서의 차이분석에서는 경쟁 포지셔닝에 따른 현지 유통경로 선택에서만 유의한 차이를 보였고 시장요인과 제품요인, 그리고 제품 포지셔닝에 따라서는 유의한 차이가 발견되지 않았다. 이는 두 기업이 아직 현지시장 적응정도가 낮고, 제품은 차별화 되지 않았음을 시사해 주는 것이라 할 수 있다. 그리고 개별 기업수준에서의 요인별 분석에서는 삼성전자의 경우, 제품요인과 TV부문의 시장요인, 제품 포지셔닝에 따른 현지유통경로 선택에서 유의한 차이를 보였고, 전자레인지 부문에서는 요인별로 유의한 차이가 발견되지 않았다. 한편 LG전자는 삼성 전자와는 달리 현지 유통경로 선택에서 어떤 유의한 차이도 발견되지 않았다.

• Korean Journal of Construction Engineering and Management
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• v.23 no.2
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• pp.16-23
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• 2022

This study examined the trend of international competitiveness over the past 10 years (2011-2020), focusing on comparative analysis with China and the United States, targeting seven major export items of Korean construction machinery based on 6 units of HS code. To this end, the export similarity index and trade competitiveness index were calculated and analyzed using UN Comtrade and Korea International Trade Association trade statistics. As a result of the analysis, competition between Korea and China has intensified over the past decade, and competition with the United States has remained at a certain level. Korean forklifts (8427.20) are exporting to the world with strong competitiveness in the global market. Excavators (8429.52) and loaders (8429.51), which have the largest export share of Korean construction machinery, have a weight advantage, but they are exporting due to price inferiority. The rest of the items were found to be inferior in price and weight, and were not competitive in the global market. These analysis results suggest the following implications. First, it is necessary to strengthen efforts to expand exports of universal construction machinery items, which are expected to increase in demand in the future, by boosting the economy and expanding infrastructure investment in accordance with eco-friendly policies. Second, excavators, which have been shown to have a quality advantage and a price competitive advantage, need to further strengthen export marketing activities not only in China and the United States but also in emerging developing countries.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.34 no.6
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• pp.98-116
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• 2006

For the next two decades the civil aviation industry is expected to grow. Both Airbus and Boeing predict a delivery of almost 20,000 new Large Civil Aircraft (LCA). LCA is defined as a large civil jet aircraft with 100 seats or more. Airbus offers the Superjumbo, A380 (>555 seats), while Boeing presents the Dreamliner, B787 (200 – 300 seats). Their philosophies are very different. In the wake of B787, Airbus intends to offer a new aircraft, A350, as the competitor against B787, with the same engines developed for B787. The U.S. government pushed by Boeing, on the day of October 6, 2004, filed a suit against Airbus for wrongful subsidy to the World Trade Organization (WTO). A brief overview is given on the LCA development status in the world commercial aircraft market. Since there have been little changes in engine and avionics manufacturers in the LCA industry, the airframe area only is the object of this study. An analysis is carried out to find out the differences in development and marketing strategies of two major LCA manufacturers, Airbus and Boeing. The authors predict that Boeing will recapture its No. 1 position soon, while the leading edge in technology may be slipped away from Boeing.

• Korea Trade Review
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• v.42 no.1
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• pp.125-139
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• 2017

According to the US market research firm "Strategy Analytics(SA)", there is a sudden change of wind blowing in the global smart-phone market. In particular, several Chinese firms such as Huawei, Xiaomi and Oppo show a rapid growth in the pace of Chinese market, whereas other leading players like Apple and Samsung has slowly grown in China market. Therefore, this study will investigate the main antecedents of repurchase intention of smart phones in post-90th generation in China. In addition to this, the mediating effect of SIC will be analyzed. The results of the study are as follows; first, there is significant relationships among brand, individual experience and repurchase intention, on the other hand, there is no significant relationships between design, price, function factor and repurchase intention; second, SIC partially mediate the relationship between brand factors and repurchase intention. Based on the results targeted to post 90th generation in China, several implications are suggested for smart phone firms.

• Korea Trade Review
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• v.47 no.5
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• pp.253-272
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• 2022

As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

• International Commerce and Information Review
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• v.19 no.1
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• pp.99-126
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• 2017

The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.