• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.35-49
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• 2015

Recently, with the development of wireless communication technologies and mobile equipments, various studies on mobile P2P networks have been conducted. In this paper, we propose an advertisement dissemination method considering peer's mobilities and preferences in mobile P2P networks. The proposed scheme generates a peer's preference through the analysis of users' activities to disseminate advertisements with user preferences. To reduce duplicated advertising messages and improve reception ratio, the priority of advertisement re-dissemination is determined according to peer's preferences, mobilities, and advertisement reception ratio. We improve the participation rate of the advertisement dissemination of mobile peers using the incentive mechanism in mobile P2P networks. To show the superiority of the proposed scheme, we compare it with the existing scheme in terms of the number of messages and accuracy.

• Digital Contents
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• no.9 s.124
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• pp.166-177
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• 2003

이동통신 3사(SKT, KTF, LGT)의 음성통화 및 무선데이터 서비스에 대한 품질평가 결과 대체적으로 양호한 것으로 나타났다. 정보통신서비스 품질평가협의회는 지난 4월부터 7월까지 측정한 이동통신 3사의 음성통화 및 무선데이터 서비스에 대한 평가결과를 지난달 13일 공개했다. 품질평가협의회에서는 사업자간 품질개선을 유도하고 순위비교를 통한 광고경쟁 등 부작용을 줄이기 위해 과거의 5단계 평가(수, 우, 미, 양, 가)방법을 '양호'와 '미흡'의 2단계로 조정해 평가했다.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.88-97
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• 2010

Recently the more convenient services are provided to people in the city in line with the change of city paradigm and the recent development of ubiquitous. For example, Information on bus arrivals an effective advertisement the combination of high technology and departures through smart-phones. However, in respect of the mobile advertisement, because of difficulties such as the means of transferring the mass storage data or the burden of communication charges. there need means to improve such difficulties. This study has been conducted aiming to overcome such difficulties. This study suggests the strategic differentiation plan through the analysis of the media characteristics such as real time service information when in traveling, U-Bus business model in the category of mobile advertisement, etc. and also the concrete system establishment plan from the operation center via network to the delivery of the advertisement through vehicle terminals. In respect that this study suggests the implications as a practical business model through the fusion of high technology and diverse media. It has great significance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.533-535
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• 2018

In the 21st century, in which the accident rate is rapidly increasing in proportion to the development of automobiles, In order to reduce the number of accidents, this paper was written for the convenience of the elderly people with disabilities and the handicapped. When a driver's safety accidents and various signals are transmitted through a smart phone by voice, the voice signal is processed as a video signal through the rear LED pannel of the vehicle, so that an urgent situation or a current state can be clarified It is also possible to use the local area network as a billboard and I would like to propose a study to show the advertising effect and current traffic situation.

• Journal of the Korea Society of Computer and Information
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• v.11 no.4 s.42
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• pp.61-68
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• 2006

As high speed Internet service technology develops. many people are accessing wireless internet service by using mobile devices. However. an HTLM web page for PC is not very compatible with wireless internet because of its unnecessary advertisements, high resolution. and various multimedia data. This is because the main focus when creating it was on high speed. As this research indicates with the RSS channel. converted from the main part of the HTLM web page, which users show interest in. a wireless compatibleinternet page can easily be created. Consequently, web administrators could create a wireless page easily and quickly, and wireless users would be able to find information in the same manner.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.463-465
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• 2004

최근 무선 인터넷 사용자가 급증하고 있다. 이에 따라 무선 상거래, 무선 광고와 같은 응용의 신속한 지원을 위해 WAP 푸쉬 서비스를 제공하는 모바일 응용의 생산성 향상이 요구되고 있다. 본 논문에서 소개하는 MAG은 데이터베이스부터 구축해야 하는 WAP 응용과 기존 데이터베이스를 사용하는 WAP 응용의 신속한 작성을 위해 필요한 EJB 컴포넌트들과 질의 처리 및 푸쉬 서비스를 위한 관리자음 JSP 웹 컴포넌트를 생성하고 처리된 결과를 보여주는 HTML 폼을 생성한다. 또한, MAG온 질의 처리를 위한 고객용 JSP 웹 컴포넌트와 무선 응용의 사용자 인터페이스로 사용되는 WML 데크들과 함께 이 데크를 구성하는 카드들을 자동 생성한다. MAG온 EJB와 JSP 등의 컴포넌트 기술을 도입함으로써 3-계층 구조를 갖는 WAP 응용의 확장성, 재사용성, 이식성 등도 지원한다 WAP 푸쉬는 고객이 원하는 시점과 장소에서 정보를 제공받을 수 있다는 점에서 서비스를 향상시킬 수 있다. 또한 비슷한 기능을 지원하는 타 상응 도구들과 달리 MAG이 생성하는 응용은 질의의 대상인 개체와 연관된 모든 개체들의 집합을 한 단위로 검색 할 수 있어 연관된 정보들을 신속하게 제공할 수 있다.

• The KIPS Transactions:PartC
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• v.16C no.1
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• pp.125-132
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• 2009

The pre-generated web contents or various devices have to be used in order to execute UMA(UMA:Universal Multimedia Access). However, an HTLM web page for PC is not very compatible with wireless internet because of its unnecessary advertisements, high resolution, and various multimedia data. This is because the main focus when creating it was on high speed. In this paper indicates with the RSS channel, converted from the main part of the HTML web page, which users show interest in, a wireless compatible internet page can easily be created. Consequently, web administrators could create a wireless page easily and quickly, and wireless users would be able to find information in the same manner.

• The Journal of Korean Association of Computer Education
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• v.15 no.5
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• pp.55-62
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• 2012

With the development of mobile communications and Internet technology, there is a strong need to provide seamless and fast connectivity for roaming devices. Generally, the mobile host (MH) may have several available networks when entering a new wireless area. However, the standard of decision for user's internet connection is provided only the subsystem identification (SSID) and signal strength of access point (AP). These two standards could not enough to decide optimal AP to the MH. Therefore, to decide the optimal AP, more information is needed. In this paper, we present additional information such as status of MH, capacity, current load, and depth of network hierarchy, by router advertisement message at layer 3. Also, we proposed decision engine (DE) on the MH that analyzes APs and decides the optimal AP automatically by AP's status information. For the MH, wireless connection period is increased, the power consumption is decreased, and the signaling overhead is reduced. For AP and router, the load balancing is provided and the network topology can also be more efficient.

• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Journal of KIISE:Information Networking
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• v.33 no.5
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• pp.343-354
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• 2006

There has been much research efforts trying to integrate mobile IP that has been proposed to guarantee the mobility of mobile nodes on MANET (Mobile Ad Hoc Networks) and wired integrated networks. To support the mobility service of nodes in MIPMANET, this paper proposes MAAM(Mobility Agent Advertisement Mechanism) and AMAAM protocols. In MAAM, the mobility agent of the mobile IP can maintain the information of ad hoc networks by broadcasting advertisement messages periodically. AMAAM(Aggregation based Mobility Agent Advertisement Mechanism) is an enhancement of MAAM for reducing the number of transmission of advertisement messages by aggregating them. The proposed schemes are applied in MIPMANET for agent advertisement mechanism. For the performance evaluation of both protocols, we simulated them by NS2. We evaluate the protocols by ns2 with such performance metrics as packet delivery ratio, transmission throughput, and energy consumption.