• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.213-226
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• 2022

The importance of gamification is garnering increased attention in the corporate world. Gamification refers to using game mechanics and thinking patterns in non-game domains to promote user engagement. By reviewing the definition of gamification and related literary research, we aim to understand how to put theory into practice and determine the organization of gamification's main features. Next, in order to understand the current implementation methods of mobile payment gamification marketing. We analyze popular mobile payment apps as case studies. To examine the effectiveness of game mechanics on mobile payment marketing to determine whether there is a positive impact on brand loyalty and stickiness. The results are used to identify shortcomings in gamified mobile payment systems. Finally, we propose a gamification framework model for mobile payments and offer recommendations for underutilized game mechanics based on previous cases. Future research can reference our model for deeper studies on the effectiveness and impact of gamified mobile payments.

• The Magazine of the IEIE
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• v.40 no.8
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• pp.64-75
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• 2013

• Korea Multimedia Society
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• v.19 no.1
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• pp.16-27
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• 2015

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.211-213
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• 2002

ㆍ Server Wallet ㆍ서버에 고객정보 및 결제정보 저장 ㆍ상용 단말기로 구성 가능 ㆍ정보의 노출로 보안 취약 ㆍ Embedded Wallet ㆍ단말기에 고객정보 및 결제정보 암호화 저장 ㆍ단말기 Upgrade 및 새로운 사양의 단말기 ㆍ Wallet Porting 및 변경에 따른 부담 ㆍ강화된 보안 ㆍ Download Wallet ㆍ필요에 따라 Wallet을 Download하여 단말기에 저장 사용 ㆍJAVA 기반의 단말기에서만 가능 ㆍWallet 유지보수 용이(중략)

• Journal of Digital Convergence
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• v.20 no.3
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• pp.181-189
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• 2022

The purpose of this study is to investigate the innovation of business model and the effectiveness of the data-driven model. the main concepts and policies related to the data economy are reviewed, and implications are drawn through the analysis of data-based convergence service creation cases. This study identified the existing data-driven business model of the creation of MyData service industry in the financial industry and concept of the data economy. According to the empirical analysis result, this study confirmed that t considering the mobile environment and consumer acceptance of data portability, the ripple effect of the implementation of My Data on the financial industry is expected to be significant.