• Title/Summary/Keyword: 모바일 안면인식결제서비스

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Effects of Motivation-Hygiene Factors on Acceptance and Resistance of Mobile Facial Recognition Payment Services: Focusing on Chinese Users (모바일 안면인식결제서비스의 동기-위생 요인이 수용 및 저항에 미치는 영향: 중국 사용자를 중심으로)

  • Jin, Xuanli;Park, JooSeok;Jin, JeongSuk
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.143-168
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    • 2022
  • Using Herzberg's motive hygiene theory, this study also investigated the influence of motivation factors and hygiene factors on acceptance and resistance of mobile facial recognition payment services, and the influence of consumer innovation as a parameter on acceptance and resistance from motivation factors and hygiene factors. A survey was conducted on Chinese users who had experience using mobile payment services. IBM SPSS Statistics 26 and SmartPLS 3.0 were used for statistical analysis. As a result of the analysis, the motivating factors of mobile facial recognition payment services have a positive (+) impact on acceptance, and there were no significant results on resistance. In addition, hygiene factors have been shown to have negative (-) effects on acceptance and positive (+) effects on resistance. Consumer innovation, which is a parameter in relation to motivation factors and acceptance and resistance, had a partial mediation effect, and a partial mediation effect was also seen in the relationship between hygiene factors and resistance, but no mediation effect was found in the relationship between hygiene factors and acceptance. The motivating factors found through research results such as rapidity, ubiquity, perceived usability, perceived ease of use, privacy concerns, security, status quo inertia, use barriers, and loss avoidance, which are factors of non-contact and hygiene, can be used as basic data for activating mobile facial recognition payment services.

A Study on Acceptance Intentions to Use the Mobile Payment Service Based on Biometric Authentication: Focusing on ApplePay (생체 인증 기반 모바일 결제 서비스 수용의도 분석: 애플페이를 중심으로)

  • Kim, Kwanmo;Park, Yongsuk
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.123-133
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    • 2020
  • The aim of this study is to scrutinize acceptance intentions of Korean users and influences of information security related factors on mobile payment services based on biometric authentication methods, like finger print authentication or face recognition authentication, by focusing on ApplePay. Unlike previous studies on user acceptance of mobile payment which lack considerations on information security related factors, this study employs the UTAUT with detailed information security factors to create a research model and PLS(Partial Least Squares) method to analyze the model. Based on the analysis, gaining trust on service through company's efforts on information protection, personal characteristics and trust on applied security technologies are important factors to Korean users along with social awareness and service infrastructures. The result of this study would be helpful to companies or organizations, which provide biometric-based mobile payment services, to understand needs of Korean consumers. Based on this study, further analysis is expected to find impacts of user experiences on same company's or competitors' products to acceptance intentions.