• Title/Summary/Keyword: 모바일 명함

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The Effect of Smart Oreder Service on Satisfaction and Continuous Use Intention: The Moderating Effect of Personality Type (스마트 오더 서비스가 만족도와 지속사용의도에 미치는 영향: 성격유형의 조절효과)

  • Yea Ji Yeon;Cheol Park
    • Information Systems Review
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    • v.24 no.2
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    • pp.41-66
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    • 2022
  • With the development of IT, mobile apps and the expansion of contactless services due to COVID-19, "smart orders" have recently been activated in the food and beverage service. Even in recent years, when sales have declined, the number of orders made by smart orders has been steadily increasing, and this ordering method can accumulate customer data, enabling effective customized services in the future. In the present study, satisfaction with smart orders and continuous use intention were studied based on the technology acceptance model (TAM). And it focused on whether there is a difference in personality when using smart orders. For this purpose, a survey was conducted on 317 smart order users, and the hypothesis was verified by structural equation model analysis. Perceived benefits had a significant effect on satisfaction; also, satisfaction had a significant effect on continuous use intention. There is a significant disparity between introvert and extrovert type. As a consequence, the introverted type has a greater intention to perceive usefulness of smart orders and continuously use them. These results suggest that the customer's personality type should be considered in future customer customization strategies.

The Effect of Message Completeness and Leakage Cues on the Credibility of Mobile Promotion Messages (기업의 스마트폰 메시지에 대한 고객 신뢰도에 관한 연구: 메시지 정교화 모델을 중심으로)

  • Hyun Jun Jeon;Jin Seon Choe;Jai-Yeol Son
    • Information Systems Review
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    • v.20 no.1
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    • pp.61-80
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    • 2018
  • Individuals often receive smishing campaigns (mobile phishing messages), which they treat as spam. Thus, firms should understand how their customers distinguish their promotion messages from smishing. However, only a few studies examined this important issue. The present study employs the elaboration likelihood model to develop research hypotheses on the relationship between message cue and message credibility. The message cue in this study is classified as content cue, which is found in the content of promotion messages, and as leakage cue, which is found in peripheral information in the message. Leakage cue includes orthography (inclusion of special characters)and an abbreviated link sent by a faithless sender. We also propose that contextualization has a moderating effect on the relationship between content cue and credibility. We conducted a survey experiment to examine the effect of message cues on message credibility in the context of respondents receiving discount coupons through mobile messages. The result of data analysis based on 166 responses suggests that leakage cue had a negative effect on message credibility. A message with defective content cue has a marginally negative effect on message credibility. In particular, defective content cue in a high-contextual message has a strong negative impact on message credibility. This effect was not observed in low-contextual messages. Moreover, message credibility is significantly low regardless of the degree of contextualization if there is a leakage cue in the message. Our findings suggest that mobile promotion messages should be customized for message receivers and should have no leakage cues.

The Relationship between Attitude, Subjective Norms, Perceived Behavioral Control, Intention and Safer Sexual Behavior in the Experienced University Students of Sexual Intercourse (성 경험이 있는 대학생의 태도, 주관적 규범, 지각된 행위통제 및 의도와 안전한 성행위 간의 관계)

  • Kim, Ye-Jean
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.1
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    • pp.356-366
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    • 2014
  • The purpose of this research was to identify the relationships between attitude, subjective norms, perceived behavioral control, intention and safer sexual behavior in experienced university students of sexual intercourse. The research participants were 388 students of university in Seoul. Considering the extremely private and sensitive topic of this research, data collection was performed through online and mobile media from April 1 to 14, 2013. Collected data were analyzed using the SPSS 21.0 Programs. As a results, safer sexual behavior had a meaningful relationship with subjective norms, perceived behavioral control, intention of safer sexual behavior. Based on these results, it is suggested that the results the of this research are used to develop nursing intervention strategies for the promotion of sexual health, such as sex education programs or sex counseling programs targeting university students.

A Study of the Systems Quality Effect on the Intention to Use of Cloud Computing Services in Information Center (정보센터 시스템 품질이 클라우드 서비스 이용의도에 미치는 영향 연구)

  • Yoon, Jung-Hyeon
    • Journal of the Korean Society for information Management
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    • v.28 no.4
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    • pp.49-63
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    • 2011
  • The purpose of this study is to identify the new roles and services of information center that is affected by changing information technology so called cloud computing service. Using Information Technology acceptance model, hypotheses were developed to find relationships among intention to use of a cloud service, perceived usefulness, perceived easy of use and three system quality evaluation factors such as data safety, network response time, and system accessibility. The hypotheses have been tested with 114 user surveys. This study presents the relationship between certain attitude and intention to use variables and system accessibility applying clouding service. The result of this research gives an insight of the evaluation and a guideline for the implementation of cloud computing services in information centers.

Backlight Unit adopting high power RGB-LEDs (고출력 RGB-LED를 사용한 Backlight 개발)

  • Lee, Han-Jin;Park, Doo-Sung;Han, Jeong-Min;Park, Jeong-Kuk;Bae, Kyung-Woon;Kim, Seo-Yoon;Kim, Yun-Ho;Lim, Young-Jin
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2003.07b
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    • pp.1038-1042
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    • 2003
  • LED(Light Emitting Diodes)를 이용한 LCD 백라이트는 현재까지 모바일용의 $2{\sim}3$ 인치정도의 소형모델에서 상용화되고있다. 현재 동종분야에서 $5{\sim}7$ 인치 이상의 중대형에서는 아직 검토나 개발단계인 것으로 파악되고 있다. LED의 특징인 장수명, 고색순도, Robustness 등의 장점에도 불구하고 광효율이나 경제적측면에서 아직 형광램프 Type 에 비해 개선점이 남아있는 것도 개발지연 이유중의 하나다. 최근에 일부 광원업체에서 소비전력 5W로 높은 출광효율을 갖는 고휘도를 가진 LED가 개발되고있다. 고색재현성을 요구하는 TV등의 민수용 디스플레이시장이 커지는 현 추세에 한 방법으로 3색의 고휘도 LED광원을 사용한 백 라이트를 개발했다. R(Red), G(Green), B(Blue)의 3색 점광원 다수를 이중도광판 구조의 장변에 일정 간격으로 배열하여 최종 출사면에서 백색이 되도록 소정의 구성비로 설계하였다. 점광원간의 간격으로 인해 발생되는 혼색도를 보완하기위해 광원과 출사면까지의 광경로를 점광원이 아닌 튜브형의 형광광원 사용시보다 일정량 길게 설계해야 되는데, 이것으로 인해 출광효율이 형광램프구조에 비해 떨어지는 결과로 나타났다. 본 연구에서는 17인치 모니터구조의 백라이트에서 색재현성 105%와 소비전력 67W에서 표면휘도 $2000cd/m^2$ 정도를 달성하였다.

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Development of Web-based Flood Prevention Information system (Web 기반 홍수방재정보시스템 개발)

  • Yeo, Woon-Ki;Seo, Young-Min;Jang, Kyung-Soo;Jee, Hong-Kee;Lee, Soon-Tak
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.795-799
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    • 2007
  • 최근 정보통신산업이 급속도로 발전함에 따라 Internet을 이용하여 각종 정보를 쉽게 얻을 수 있게 되어 수자원 분야에도 정보의 공유와 자료의 통합이 활발히 이루어지고 있다. 또한 재해정보를 효율적이고 직관적으로 표현하기 위해서 방재업무에 GIS를 도입하고 있다. Internet을 통한 손쉬운 정보의 취득은 효율적인 재해관리에 매우 중요하며, 자료의 효율적인 관리와 표현을 위한 GIS기법 또한 필수적이다. 따라서 본 연구에서는 Internet과 GIS를 결합하여 보다 많은 사람들이 신속하고 정확한 재해정보를 얻을 수 있게 하며, 방재 업무에 활용토록 하여 재해에 의한 주민들의 생명의 위협과 재산피해를 줄이도록 하는데 그 목적이 있다. 효과적인 재해관리를 위해서는 계획과 관련된 정보, 재해발생 이력, 대상지역의 각종 정보가 통합되어 실시간으로 전달될 필요가 있다. 또한 이러한 정보들을 빠른시간내에 이해하고 분석하여 대책을 수립하고 시행해야한다. Internet GIS는 비상상황에 대비한 계획과 대처 그리고 복구사업에 있어 가장 정확하고 신속한 정보를 제공해 줄 수 있다. 즉, Internet GIS는 방대한 양의 정보를 효과적이고 지능적으로 분석이 가능하며, 이해하기 쉬운 그래픽 기반의 자료를 보여주므로 방재업무에 큰 도움을 줄 수 있다. Internet GIS를 방재정보 시스템에 이용할 경우 에 있어 장점, 약점, 기회, 위기에 대한 SWOT분석을 실시하였다. Internet이라는 환경의 장점을 그대로 이어받아 비용면에서 효과적이며 적용범위와 사용자층도 넓어지게 된다. 또한 누구나 간편하게 이용할 수 있어 협력체계 또한 쉽게 구축할 수 있으며 빠른 정보의 교환이 가능하다. 하지만, 인터넷에 의존한다는 점에 있어 서버가 자연재해에 노출될 경우 시스템 자체가 제 기능을 할 수 없으며 여러명이 동시에 서버에 접속을 하기 때문에 컴퓨터에 부하가 많이 걸리는 모델링이나 복잡한 분석은 실시하기 어려우며, 대용량 데이터를 전송할 수 있는 대역폭이 확보 되어야 한다. 또한, Internet 환경으로 개발을 해야되기 때문에 데스크탑용 GIS에 비해 개발속도가 느리며 개발 초기비용이 많이 들게 된다. 하지만, 네트워크 기술의 발달과 모바일과의 연계 등으로 이러한 약점을 극복할 수 있을 것으로 판단된다. 따라서 본 논문에서는 인터넷 GIS를 이용하여 홍수재해 정보를 검색, 처리, 분석, 예경보할 수 있는 홍수방재정보 시스템을 구축토록 하였다.

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A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business (플랫폼비즈니스 성공요소의 경쟁력 비교 분석에 관한 연구)

  • Chang, Chung-Hoon;Lee, Kwang-Hyung;Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.243-250
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    • 2016
  • The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

The Relationship between Attitude, Subjective Norms, Perceived Behavioral Control and Intention of Safer Sexual Behavior in the Non-Experienced University Students of Sexual Intercourse (성 경험이 없는 대학생의 태도, 주관적 규범, 지각된 행위통제와 안전한 성행위 의도간의 관계)

  • Kim, Ye-Jean
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.381-389
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    • 2014
  • This purpose of this study was to identify the relationships between attitude, subjective norms, perceived behavioral control and intention of safer sexual behavior in non-experienced university students of sexual intercourse. The study participants were 604 students of university in Seoul. Considering the extremely private and sensitive topic of this study, data collection was performed through online and mobile media form April 1 to 14, 2013. Collected data were analyzes using the SPSS 21.0 Programs. As a results, Intention of safer sexual behavior had a meaningful relationship with attitude, subjective norms, perceived behavioral control. Bsaed on these results, it is suggested that the results the of this study are used to develop nursing intervention strategies for the promotion of sexual health, such as sex education programs or sex counseling programs targeting university students.

Distance E-learners' Motivation, Perception, and Learning Behaviour in Vocational Training Environment (이러닝 직업교육훈련에 대한 학습자 수강동기, 인식, 학습행태 조사연구)

  • Lee, Sookyoung;Park, Yeonjeong
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.499-508
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    • 2017
  • With the recent advance of IT technology and the change of education paradigm, vocational training has been also evolved. In the background of mobilization of learning, increase of bite-size contents, and the agility of just-in-time learning, this study surveyed the online learners' motivation, perceptions, and learning behaviour. Total 4,021 learners from 6 distance learning institutions revealed that learners take the e-learning courses due to more for their self-development than the company's supports and policy. Also, they perceived the subject matter in contents are the most important. The results from this study suggest that the development of contents should focus on the subject matter that can be utilized for their jobs immediately. Lastly, the study confirms that learning space and time has been changed in the flexible way to use their spare time between work and life. Irregularity of learning and hasty preparations were one of major characteristics in the aspect of learning behaviour.

Study on Smartphone Addiction of the Disabled (장애인 스마트폰 중독 실태 연구)

  • Seo, Bo Kyung;Kim, In Hye;Nam, Gil Woo;Kwon, Mi Su
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.10 no.3
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    • pp.185-197
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    • 2016
  • This study purposed to analyse smartphone addiction characteristics of people with disabilities and suggested to establish related prevention policies for them. The analysis of 20-50 aged 494 disabled people resulted, that the smartphone addiction rate of the disabled people was 12.55%. Smartphone use-, mobile messenger-, SNS- and game time were nearly the same or higher than the potential and high risk group from the survey on internet overdependence 2015. In the question about the awareness of smartphone addiction they answered the smartphone addiction is severe in the society, and they are aware of smartphone addiction counseling center. But they will not get a service form the centers. That suggests, that the government should promote the policy of smartphone addiction for the disabled. It should provide institutional strategy and structural change for prevention of smartphone addiction for the disabled.