• Journal of Service Research and Studies
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• v.13 no.3
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• pp.39-56
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• 2023

Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

• Information Systems Review
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• v.3 no.1
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• pp.73-82
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• 2001

• Proceedings of the Korean Information Science Society Conference
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• 2005.07a
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• pp.226-228
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• 2005

최근 모바일 단말기를 이용한 전자상거래 서비스가 활발해 짐에 따라, 사용자 및 서비스 제공자간의 통신 안전성 확보가 중요한 문제로 인식되고 있다. 지금까지 제안된 대부분의 모바일 프로토콜들은 상호 안전한 키 교환을 위해 Diffie-Hellman 알고리즘을 사용하고 있다. 본 논문에서는 BCY 및 ASK 프로토콜을 통해서 Diffie-Hellman 알고리즘 기반 모바일 프로토콜의 상호 키 교환 및 인증절차를 살펴보고, Casper 및 FDR 도구를 이용하여 무선환경기반 M-Commerce 프로토콜의 안전성을 분석하였다.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.267-276
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• 2016

This paper aims to examine the effects of perceived justice of service recovery efforts on the customer relationship performance in mobile social commerce. To this end, we classified cognitive-affective trusts and post-recovery satisfaction into the customer relationship performance. This research employs a field survey of customers who experienced service failures in mobile social commerce and a covariance structural model analysis in order to test hypotheses of our research model. The findings present that all justices of service recovery efforts positively affect the cognitive trust, whereas the only procedural justice significantly influences the affective trust. In addition, the results show that cognitive-affective trusts have a positive effect on the post-recovery satisfaction. Our results suggest practical implications that are used to help managers maintain and improve relations with the customers who experienced service failures and to increase the post-recovery satisfaction.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.05a
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• pp.595-598
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• 2008

The Large amounts of data were available to transfer on mobile environment in the development of mobile telecommunications technology. And WIPI(Wireless Internet Protocol for Interoperability) platform is being mounted obligations to develope mobile application services. The applications developed on WIPI platform is possible to interoperability on mobile mounted WIPI platform, so there are not demand on mobile device. Currently e-commerce service is actively on mobile environment. This service is offerd based on XML Signature(eXtensible Markup Language) which provide integrity, message authentication, and/or signer authentication services for data of any type, whether located within the XML that includes the signature or elsewhere. In this paper, we designed and implemented XML Signature service module which possible interoperability on mobile mounted WIPI platform.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.27 no.4
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• pp.913-921
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• 2017

Mobile electronic commerce is rapidly growing up on the strength of popularization of smart devices such as smart phone followed by internet user increase. Concurrently with this, the anxiety on information security and personal information leakage of the user of mobile electronic commerce significantly built up in recent. In this respect, the information security and personal information protection should be become aware of their importance for the sustainable expansion and development of mobile commerce. Based on the demands as mentioned, this study analyzed the effects of the awareness of personal information security on recognized risk, recognized confidence and intent to use. The result of this study indicates that information security and personal information protection contribute to improvement in confidence by decreasing anxiety and uncertainty related to mobile commerce. Reduction of anxiety and uncertainty implies a crucial point that affects psychological mechanism making intent to use higher.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.492-497
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• 2020

Today, banks around the world are making great efforts to adapt to the rapidly changing internal and external environment changes caused by the development of IT technology and to gain a competitive advantage in the market. In particular, in line with the rapid growth of smartphone usage, financial services are also provided in a variety of ways using Fintech, and one of the fastest growing areas is mobile simple payment. Mobile payment service is a financial service that pays the purchase price using a portable mobile device. As fintech, a convergence of financial services and information technology, it is recently used not only in financial services, but also in various industries. It is used in all fields where payment functions such as distribution are available. In the case of mobile cards, it shows that the usage rate of people in their 20s and 30s is increasing very much, so it can be said that the use of mobile payment services will continue to increase in the coming future. We know that simple payments are being used. However, it can be said that the research on the use of mobile payment services by these teenagers is somewhat incomplete. Therefore, this study investigated what factors are important for Korean teenagers to use mobile payment services. As a result, among the five hypotheses presented in this study, all hypotheses were adopted except for , which states that cash usage habits have no effect on innovation.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.703-705
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• 2015

정보기술환경이 모바일, 클라우드, BYOD 기반으로 변화함에 따라 과거 통화기능에만 머물던 모바일 단말은 인터넷을 활용한 전자상거래 및 모바일 오피스를 뒷받침하는 기반으로 전환되고 있다. 하지만, 단말의 분실과 도난, 악성코드 감염으로 인한 도청 및 정보유출 등의 위협이 발생하고 있으며 특히, 기업의 핵심정보가 유출되는 경로로서 활용되는 사례가 발생하여 이에 대한 조치가 시급하다. 기업은 핵심정보의 유출을 방지하기 위해 출입통제를 강화하고 스마트폰 카메라에 대한 스티커 부착을 통해 보안을 강화하고 있지만 원천적인 보호조치로는 미흡한 실정이다. 높은 수준의 보안을 유지하기 위하여 RFID, Beacon 등을 활용하여 위치기반서비스가 적용된 보안통제기능을 적용하고 위험평가기반의 출입자 보안정책을 수립하여 모바일 디바이스를 직접 통제할 수 있는 방안을 제시한다.

• Journal of Internet Computing and Services
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• v.6 no.4
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• pp.125-139
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• 2005

Mobile e-business is in wide use with the rapid growth of wireless internet users. To meet the growing requests for mobile e-business the productivity of mobile applications has been demanded. The WAPSiteGen, introduced in this paper, automatically generates a 3-tier WAP application that needs a new application database or that already has an application database to increase the productivity. The WAPSiteGen generates the EJB components that handle business logic and the JSP Web components that process user-made queries and the WAP Push feature. For a presentation layer, it also generates the HTML forms for an application manager and the WML decks for end users, which consists of many cards. The WAPSiteGen enhances extendibility, reusability and portability of generated 3-tier applications by comprising such component technologies as EJB and JSP. Furthermore, it supports the WAP Push services for generated applications that provide necessary information to wherever and at whenever a user wants. Since the applications generated by the WAPSiteGen provide the information on an interested entity as well as the information on all the directly or indirectly related entities to the interested one, it shows faster information accessibility. In this paper, we explain the functionality and implementation of the WAPSiteGen and then show its merits by comparing the WAPSiteGen to commercial WAP application generators.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10a
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• pp.661-663
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• 2003

3세대 이동통신은 정차 새로운 멀티미디어 서비스를 제공하는 Systems beyond IMT-2000 이라 불리우는 4세대 이동통신 시스템으로 그 영역을 넓혀가고 있다. 4G 이동통신은 3G IMT-2000의 진화, Systems beyond IMT-2000을 위한 기술적인 capabilities 향상뿐만 아니라 이종 시스템간의 interworking도 모두 포함하게 된다. 이러한 4세대 이동통신 환경에서 모바일 상거래 등의 다양한 응용서비스를 활성화하기 위해서는 무엇보다도 정보보호 기술이 필수적으로 제공되어야 한다. 이를 위해, 핵심 정보보호 기반 기술인 암호화, 무결성, 인증, 익멱성 보장 등을 위한 알고리즘과 프로토콜 및 인터넷환경에서의 제반 응용 보안 기술에 관해 살펴보고자 한다.