• Korean Journal of Social Welfare
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• v.43
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• pp.222-245
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• 2000

The purpose of this study is to analyse the realities of fundraising and distribution of the local community chest in Korea. Until now little empirical study has been conducted concerning the culture of giving. Using the sample of 900 citizens selected from 7 cities and another sample of 230 from policy-making group in 16 local community chest, this study analysed empirical1y how the capacity, motivation and opportunity of the prospective donors are related to giving and the current issues of fundraising and distribution. According to the results of analysis, the level of motivation in giving culture is very low. Also it was found that religious beliefs is the most important motivating factor in giving. Participation in volunteer activities is another important factor to influencing giving. Some effective fundraising strategies are suggested including strengthening the motivation of prospective donors, workplace donation and joint-fundraising with religious organization or other foundation, coordinating fundraising activities between the community chest and other social welfare agencies. Program-oriented distribution and change of some distribution standards are stressed as an effective distribution strategy.

• 보건세계
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• v.57 no.5
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• pp.28-31
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• 2010

지난 2009년, 김연아 선수를 크리스마스 씰의 모델로 선정하면서 협회는 일러스트 위주의 크리스마스 씰이 아닌 색다른 씰을 원했고, 그러한 과정에서 만나게 된사람이 '심(心)크리에이티브' 박주석 대표였다. 결론부터 말하자면 2009년 크리스마스 씰은 큰 호응을 얻었다. 김연아 선수에 대한 호감과 전체적인 씰 디자인이 맞아떨어져 남녀노소 고른 호응을 보였고, 덕분에 2009년 크리스마스 씰 모금은 순조롭게 진행이 되었다. 하지만 이런 2009년의 성과로 인해 2010 크리스마스 씰 제작에 있어 고민이 깊어졌다. 과연 어떤 소재, 어떤 디자인으로 제작해 모금을 할 것인가? 협회는 "효달사랑" 을 주제로 크리스마스 씰 수요층의 마음을 열기 위해 다시 한 번 심(心)크리에이티브의 문을 두드렸다. 10월 1일 2010년 크리스마스 씰 발행을 앞두고, 심크리에이티브 박주석 대표와 이야기를 나눠보았다. 다음은 박주석 대표와의 일문일답.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.226-240
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• 2017

The purpose of this study is to explore in depth what is the identity of the community foundation, how it operates, and what difficulties it faces. For this purpose, this study conducted in-depth interviews with 5 practitioners working in community foundations. The results of the study are as follows. First, it is important for the participants to identify what their organizations are doing for the community rather than to distinguish them by their legal status. Second, community foundations recognize fundraising as an important achievement regardless of the type. Third, community foundations have experienced difficulties in raising funds, establishing community foundation identity, relationship with other nonprofit organizations in the area, citizen participation, organizational capacity and institutional instability. Therefore, as a policy alternative for community foundations, this study suggested that the establishment of identity and model of community foundation suited to Korean situation, the enhancement of capacity as intermediate support organizations, and the administrative and institutional support of government.

• Korean Journal of Social Welfare Studies
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• v.47 no.3
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• pp.61-84
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• 2016

Competing theories predict that others' contributions might be either substitutes or complements to one's own. Based on such competing theoretical discussions, this study attempted to examine the relationship between information about other citizens' giving behavior and citizens' giving. To achieve study objective, this study utilized a natural field experiment that investigates citizens' voluntary contributions to three types of kettle (transparent kettle with no money, transparent kettle with a large amount of bills and coinage, and red invisible kettle) during Salvation Army Red Kettle Campaign in 2011 and 2012. The experiment took place at subway stations which does not differences in the amount donated in previous years. In this field experiment, this study manipulated information about other citizens' giving behavior available to citizens by altering the different red kettle donation boxes. This study found that there are no positive or negative information effect on individual citizens' contributions. The results did not show either crowding-out effect or crowing-in effect. Thus, this study showed that social information has statistically non-significant impact on the propensity to donate and the amount donated.

• Review of Culture and Economy
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• v.21 no.3
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• pp.31-58
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• 2018

In this study, we empirically investigated the antecedents of crowdfunding success in the arts and cultural field using the case of Tumblbug in Korea. We collected data on 494 projects listed on Tumblebug in the arts and culture category that includes feature film, documentary, short film, animation, and Web series, as of June 2018. We analyzed the factors associated with the final amount raised via crowdfunding on Tumblbug using the hierarchical regression method. We find that the social capital accumulated by a focal entrepreneur (i.e., the proposer/designer of a focal project) through prior participation in other related projects and social communication activities carried out during the funding period, respectively, have positive effects on the final amount raised. More interestingly, we also find that the intensity of social communication plays a central role in the funding success of arts and culture-related projects by supplementing the lack of the entrepreneur's social capital and the reward features including a given project.

• 월간낙농육우
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• v.19 no.12 s.212
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• pp.95-97
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• 1999

낙농자조금사업의 궁극적인 목표는 우유는 완전식품으로 국민건강, 유아건강, 노후건강을 위해서 꼭 필요한 음식이라는 인식을 많은 국민들에게 심어주는 계기가 되었다. 낙농자조금사업 원년에 가시적인 효과를 거둔 것에 만족하지 말고 앞으로 더 많은 자조금이 모금되고 이를 이용한 우유의 소비촉진 홍보가 더 많이 전개될 것을 바라는 바이다.

• KLA journal
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• v.47 no.12 s.378
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• pp.50-53
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• 2006

철암어린이도서관은 최근 어린이와 지역주민들이 직접 새 도서관 건립에 나서고 있다. 지난 10월 28일 기공식도 가졌고, 지금 건립기금 모금활동이 활발하게 진행되고 있다. 도서관 봉사활동팀의 짧은 봉사활동이 새로운 도서관 건립에도 큰 힘이 되었으리라 믿는다.(철암어린이도서관 홈페이지 http://www.cholam.com) ■ 편집자 주

• 동물약계
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• no.91
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• pp.4-4
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• 2003

[ $\cdot$ ]동물약품 건전유통을 위한 협조 요청 $\cdot$협회 동물약사업무 인터넷 접수 처리 $\cdot$소독약품 일제정비 관련 소위원회 참석 $\cdot$동물약사감시 행정처분 결과 홍보 $\cdot$돼지고기 소비촉진 TV 홍보비 모금 $\cdot$태풍 피해지역 방역용 동물약품 지원 $\cdot$협회 제4차 이사회 개최 $\cdot$제4회 KAHPA컵 골프대회 개최

• Venture DIGEST
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• s.48
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• pp.12-13
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• 2004

한국의 벤처기업들이 한국형 직장모금캠페인인‘한사랑벤처릴레이’에 적극적으로 참여하고 있다는 소식을 접하고 매우 감명을 받았습니다. ‘도전정신과 창의력’을 기반으로 하는 벤처기업 임직원 여러분들이 나눔을 통해 어려운 이웃들과 함께하는 새로운 기업문화 정착에 앞장서고 있는 것은 한국사회가 한걸음 더 발전되고 인간적인 사회로 나아가는 밑거름이 될 것입니다.

• Social Workers
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• no.3 s.47
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• pp.9-9
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• 2006

‘취약복지기관의 행정관리 역량 강화를 위한 멘토 그룹(Mentor-Group)지원 프로그램‘은 취약 사회복지기관 및 시설(미신고시설이나 조건부 시설 중 신고시설 전환, 2005. 7 기준)에 행사 · 회계분야 전문가로 구성된 멘토(Mentor)를 파견하여 행정 · 회계 교육 지원 사업을 실시함으로서 사회복지기관의 행정관리 역량을 강화시키고자 하는 프로그램이다.