• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.427-429
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• 2022

Recently, metaverse technology is being used in various service industries such as games, entertainment, manufacturing, distribution, advertising, and education. Studies on the correlation between the continuous use of devices used in metaverse content are still insufficient. In order to be more immersed in the metaverse, it is necessary to develop a natural movement and an easy-to-use input device. Based on flow, this study was conducted on the topic of continuous use of metaverse contents and devices. The constituent factors of Flow, an independent variable, were set as sense of reality, immersion, and interaction. We intend to use the data of 500 male and female metaverse users for research through a survey institution. Among the flow factors that increase the continuous use of metaverse contents and devices, the factors that have the greatest influence were studied. Through the results of this study, it is intended to help establish the direction of the next-generation metaverse content and device industry.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.721-728
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• 2024

The purpose of this study is to confirm the direct and indirect influence of the social presence of the Metaverse on intention to use. At this time, in addition to the direct effect of social presence, we attempted to examine the indirect effect on intention to use through perceived value. Perceived value was based on previous research. Perceived Enjoyment and perceived usefulness were used as positive values, and anxiety or worry perceived in the use of the Metaverse was defined as perceived risk and applied together. As a result of conducting a survey targeting college students who are the main users of Metaverse, the social presence of Metaverse had a direct positive effect on intention to use, and the mediating effects of perceived enjoyment and perceived usefulness could be confirmed. However, perceived risk did not have a significant mediating effect. Strategic implications were provided based on the results of this study, which showed that increasing the social presence of the Metaverse can enhance the intention to use it by increasing the value of the platform.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.204-216
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• 2021

This study empirically analyzed factors affecting consumers' intention to use metaverse by applying the extended technology acceptance model. In other words, the factors affecting the intention to use the metaverse were set as content quality, perceived enjoyment, social influence, self-efficacy, and investigated from the perspective of the expanded technology acceptance model. For this end, a survey was conducted on 296 university students in Seoul, and the collected data from 267 students were analyzed using SPSS 25.0 and AMOS 23.0. As a result, it was found that perceived usefulness and perceived ease of use, which are the antecedent variables of the extended technology acceptance model, affect the intention to use the metaverse, and perceived ease of use has an effect on perceived usefulness. Content quality and perceived enjoyment had an effect on perceived usefulness, perceived ease of use and intention to use metaverse. Social influence was found to affect perceived usefulness and intention to use metaverse. Also, self-efficacy was found to affect perceived ease of use and intention to use metaverse.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.173-190
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• 2023

In recent times, with the development of virtual convergence technologies, the market for the Metaverse, a digitally virtual space that combines virtuality and reality, is experiencing significant growth. These Metaverses are realizing new value in both reality and virtual spaces through the development of diverse services and content. However, existing research on the Metaverse mostly revolves around its conceptualization and categorization, with limited exploration of intentions to use the Metaverse. Consequently, this study examined the impact of Metaverse service characteristic factors on trust and intention to use within the Metaverse. The results of this study are as follows. First, among the service characteristic factors of the Metaverse, presence, interactivity, and playfulness were found to have a positive impact on Metaverse trust. On the other hand, informativeness was found not to have a significant influence on trust in the Metaverse. Second, Metaverse trust was found to have a positive impact on intention to use the Metaverse. Based on the research results above, this study aims to propose effective communication strategies for activating the Metaverse and developing services within the Metaverse platform.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.185-190
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• 2022

Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.

• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.4
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• pp.16-30
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• 2023

As the concept of metaverse has received great attention, interest in metaverse related to landscape architecture is also increasing. The aim of this research is to understand the potential and tasks of applying metaverse in the field of landscape architecture by analyzing the user experience of a metaverse platform. The object of the research is Meta-Everland built in the Roblox platform, which has the most users among landscape architectural metaverses in Korea. NPS of 30 users who have been to Everalnd was investigated after using Meta-Everland with interviews. NPS before the metaverse experience was -16 and NPS after the experience was -24. This result means that the promotion level was lowered after the experience of the metaverse. There were three causes of lowered NPS: lack of users, low-quality graphics and interface, and lack of content. The factor of lack of users was the result of the other two problems. The factor of low technical quality is hard to be improved in a short period of time. Therefore, the main task to improve the metaverse is developing better metaverse content related to landscape architecture. It is more appropriate to develop metaverse-specific content rather than improve reality issues. Applying AR and VR devices, enhancing communication function, and developing potential as a simulation device are needed to be considered.

• Review of KIISC
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• v.32 no.4
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• pp.41-47
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• 2022

메타버스 플랫폼에 대한 관심 및 사용량의 증가에 따라 기존 사이버 범죄 유형인 정보통신망 침해 범죄, 정보통신망 이용 범죄, 불법 콘텐츠 범죄와 더불어 아바타에 대한 강간, 강제추행, 공연음란, 스토킹 등 새로운 유형의 범죄가 발생하고 있다. 이에 형사법적 관점에서의 대응 방안과 기술적 관점에서의 디지털 포렌식 연구가 시작되고 있다. 사용자의 몰입감을 증대하여 가상 환경이 현실이라고 느낄 정도의 실감 기술을 제공하는 메타버스의 특성으로 인해 메타버스 플랫폼에 대한 포렌식 분석은 기존의 전통적인 포렌식 연구와는 다른 접근이 요구된다. 이에 본 논문에서는 메타버스 범죄 사례들을 살펴보고 이에 대응하기 위한 연구 동향을 파악해 보았다. 또한 메타버스에 대한 포렌식 분석 시 기존 디지털 포렌식과는 다른 관점에서 접근해야 할 사항들을 정리하였다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.581-588
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• 2024

Metaverse technology, heralded as the fourth major innovation in computing following personal computers, the internet, and mobile devices, has realized a three-dimensional virtual world where communication with others as well as social, cultural, and economic activities of the real world can take place. While platforms like Zepeto, launched in 2018, and Animal Crossing: New Horizons, released in 2020, initially became popular among younger generations, concerns about declining investment and usage rates of the metaverse have become apparent since 2023. This study examines the impact of metaverse users' sense of presence on their immersion and intention to continue using these platforms.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.328-330
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• 2022

Currently, the Metaverse is introduced in various fields, and a virtual convergence economy that uses NFTs for content or item transactions is expected to develop into a 'metaverse environment'. The 'metaverse environment' will lead the changes in our society in the future and it will be fused with AI, big data, cloud, IoT, block chain, and next-generation network technology. However, personal information, device information, and behavior information provided by Metaverse users to use the service are subject to major attacks. Therefore, in order to provide a safe environment for users to use and to expand the business base of related companies, building a public-private cooperation system and developing a security guide are the leading tasks. Therefore, in this study, we compare and analyze metaverse features and technologies, and examine possible security threats and countermeasures.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.163-164
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• 2022

본 연구는 최근 2년(2019.12.1.~2021. 11.30)간 빅카인즈를 이용하여 '메타버스 AND 비대면 교육' 키워드가 포함된 뉴스 검색 결과 1148건을 바탕으로 관계도 분석, 연관어 키워드 빈도수 및 연관어 가중치 분석을 하였다. 첫째, 관계도 분석에서 가중치 '5'로 적용한 12개의 키워드 가중치로 코로나19(64), 아바타(43), 코로나(22), 유니버스(21), 게더타운(15), 패러다임(12), 신입사원(12), 로블록스(7)로 나타났다. 둘째, 연관어 키워드 월간 빈도수로는 2019.12~ 2020.9(0건), 2020.10(1건), 2021.3(19건), 2021.4(34건), 2021.6(72건), 2021.9 (196건), 2021.11애는 233건으로 급격하게 증가하였다. 셋째 키워드와의 연관성(가중치/키워드 빈도수)으로 코로나19(113.96/515), 가상세계(67.75/ 344), 메타버스(58.36/103), 메타(49.8/5730), 가상공간(45.57/380) 순이었다. 이 분석 결과에서 위드코로나 시대의 비대면 교육으로 메타버스에 기반을 둔 가상공간 활용 교육은 더욱 증가될 것으로 예상된다.