• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.144-147
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• 2009

광고에서 가장 중요한 크레이티브 창출을 위한 광고 전략에 따른 시리즈 광고에서의 빈도별 축적에 의한 것이 어떠한 경우에 수요자들이 선호하느냐에 대한 따른 전략이 필요할때이다. 또한 소구방식에 따른 광고의 단발적 광고와 시리즈 광고마다의 메시지의 이해도나 구매 의욕도가 높아지는가를 측정하여 일회성의 광고와 연속적인 광고에서의 효과 적성을 각각 분류하여 연구한 이 논문은 광고의 제작을 함에 있어서의 더욱 효과적인 개선안을 참아 광고 효과를 높이는데에 이 논문의 연구목적을 둔다.

• Information and Communications Magazine
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• v.32 no.7
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• pp.57-62
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• 2015

모바일 클라우드는 클라우드 컴퓨팅 방식을 이용하여 IT 자원을 모바일 서비스에 활용하는 기술로서 각광받고 있다. 모바일 클라우드는 특성상 정보가 한 곳으로 집중되고, 다양한 모바일 기기를 통한 접근이 가능하므로 이를 빠르게 처리할 수 있는 기술과 처리한 데이터를 구조화하여 저장하고 분석을 통해 새로운 가치를 부여하는 기술이 필요하다. 또한 모바일 단말의 특성상 모바일 사용자를 대변하는 매개로 표현될 수 있으므로, 모바일 디바이스를 통한 개인화된 서비스와 모바일 서비스에 소셜 기능이 통합되어 실시간 데이터-메시지 스트리밍의 처리와 사용자 데이터에 대한 동기화를 통한 접근성에 향상에 대한 요구가 높아졌다. 이러한 이유로 모바일 클라우드 데이터를 분석하기 위한 방편으로 빅데이터 기술을 활용하는 것이 일반적이다. 본고에서는 최근 모바일 클라우드의 정의와 모바일 클라우드에서의 빅데이터의 특징을 살펴보고, 분석을 위한 전략을 알아본다.

• Journal of Intelligence and Information Systems
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• v.18 no.2
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• pp.107-130
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• 2012

In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

• Information Systems Review
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• v.21 no.1
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• pp.23-38
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• 2019

The social network service (SNS) is one of the important marketing channels, so many companies actively exploit SNSs by posting SNS messages with appropriate content and style for their customers. In this paper, we focused on the psychological distances embedded in the SNS messages and developed a method to measure the psychological distance in SNS message by mixing a traditional content analysis, natural language processing (NLP), and machine learning. Through a traditional content analysis by human coding, the psychological distance was extracted from the SNS message, and these coding results were used for input data for NLP and machine learning. With NLP, word embedding was executed and Bag of Word was created. The Support Vector Machine, one of machine learning techniques was performed to train and test the psychological distance in SNS message. As a result, sensitivity and precision of SVM prediction were significantly low because of the extreme skewness of dataset. We improved the performance of SVM by balancing the ratio of data by upsampling technique and using data coded with the same value in first content analysis. All performance index was more than 70%, which showed that psychological distance can be measured well.

• Korean journal of communication and information
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• v.53
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• pp.100-120
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• 2011

The inauguration of President Lee Myung-bak symbolizes the success of the "Lost 10 Years" election strategy. This study investigated the meaning of the "Lost 10 Years" strategy and compared this strategy to other traditional propaganda strategies. Although the "Lost 10 Years" is a Grand National Party (GNP) election strategy, it also functions as a conservative propaganda strategy by conservative political groups and media. Thus, this study intends to compare the rhetoric of the GNP with conservative media and find any similarities between the two entities in the context of the "Lost 10 Years" propaganda strategies. This study gathered data from various conservative sources such as the GNP homepage and conservative newspapers to uncover common conservative propaganda messages. The results showed that the first-level propaganda strategies are very similar to the second-level traditional Lasswell strategies. This implies that the "Lost 10 Years" strategy benchmarked traditional propaganda strategies and the GNP won the presidential election because the effectiveness of traditional propaganda strategies was culminated with the support of the conservative media. With these research findings, the study discussed the implications of the propaganda strategies used by conservatives and future research prospects about the subject.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.41 no.2
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• pp.164-171
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• 2013

Since plenty of spacecrafts were launched in space after 1957, the number of space debris has been increased. According to the JSpOC, the number of space debris which diameter is bigger than 10 cm are more than 22,000. Recently there were two critical events. Which one is that China shot down their satellite using missile and the other is that two satellite, Iridium and Cosmos 2251, collied. Space environment in low-earth orbit has been severe. JSpOC analyzes the collision risk between 15,000 space debris and all operation satellites and then they send CSM to the satellite operator to utilize its orbital information if collision risk might be occurred. This paper analyzes the CSM orbit data by comparing with KOMPSAT-2 precise orbit data and shows conjunction assessment results.

• Journal of the Korean Society of Costume
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• v.50 no.3
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• pp.161-178
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• 2000

This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

• Cartoon and Animation Studies
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• s.32
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• pp.121-140
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• 2013

This study takes a look at diverse artistic strategies is taking as a graphic novel of participation. Pascal Croci has used and combined the forms to convey the message he want as a writer of an inclusive graphic novel, image-text. It is linked with an intrinsic to the graphic novel as well as tradition of realism in a wide variety of genres. This study takes a brief look at the realism art in each genre and confirms in relation to the artistic characteristics of intrinsic to the graphic novel is taking as a graphic novel of participation. is consists of the process of covering a case and the form of a broadcasting report and a fictional format emphasizes the objectivity in contents to highlight the journalistic characteristics of the general narrative. uses various artistic languages of realism. The audience feels a realistic case through the experience and writer's message is convey effectively. shows the generic openness of the graphic novel.

• The monthly packaging world
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• s.248
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• pp.94-104
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• 2013

한국브랜드디자인학회는 학문적, 사회적 발전을 위한 연구, 학술 단체로서 국가와 기업의 효과적 브랜드 구축을 위한 연구와 학술발표 및 사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하고 있다. 본 연구는 한국브랜드디자인학회 제27호에 게제된 내용이다. 연구 목적은 온 오프라인을 막론하고 많은 유통업체에서 적극적으로 개발하고 있는 PB브랜드, 상품, 패키지의 변화의 필요성을 강조하기 위한 것이다. 본 연구의 범위는 대형 마트, 대형 마트의 전체 매출의 75%를 차지하고 3대 대형 마트의 그로서리(Grocery) 제품을 중심으로 선행 연구, 자료 등을 연구 분석하고 PB브랜드 패키지 디자인의 발전 방향을 제언하고 결론에 도달하였다. 연구를 통해 PB가 변화하고 있는 유통환경, 소비환경, 소비자의 의식에서 대응하고 PB의 순기능을 지속하기 위해서는 브랜드 제품 패키지 디자인의 큰 변화의 요구되고 있음을 확인할 수 있었다. PB가 가격 할인이라는 경쟁력만으로 강력한 NB들과 자사의 한정된 유통공간에서 경쟁하기에는 많은 한계를 가지고 있음을 인식해야 할 필요가 있다. PB가 가지고 있는 한계는 대부분 관여도가 낮은 Me-too 제품으로 저렴한 가격을 유지해야 하며 적극적인 프로모션 활동에 제한이 있다는 것이다. 대부분의 PB브랜드는 다양한 상품군을 제품의 속성, 가격 등을 중심으로 한 네이밍과 레터마트로 디자인되어 있으며 NB브랜드에 비해 전략적인 부분에서 많은 차이가 있었다. PB는 프리미엄 브랜드로의 필연적으로 확장되어야 하는데 반해 브랜드 전략에 한계가 있음도 확인하여 PB브랜드와 패키지 디자인은 전략적이고, 차별화된 메시지와 정보, 확장성을 고려한 디자인과 특정한 방법으로 제한된 디자인에 대한 연구의 필요성을 제언하였다. 본 연구의 선행 연구 자료를 통한 연구와 주관적인 제언이라는 한계를 극복하기 위한 후속 연구가 필요하다.

• The Journal of Information Technology
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• v.4 no.2
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• pp.1-23
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• 2001

The purpose of this paper is to study the send and receive of the Message in the Bolero System. Bolero System is the business processes and methods, together with the digital information system, which are provided by Bolero International for communicating Messages and Documents and facilitating business transactions, as well as the Bolero Rulebook and Operating Rules governing their use. The advantage of bolero.net include speed, cost and efficiency. First, bolero.net moves cirtical information and transactions more quickly than paper can move. Second, a message costs much less to transmit through bolero.net than via couriers and other paper means. Third, because bolero.net logs and tracks all transactions centrally, less data gets lost and fewer data entry errors occur. Bolero International is the certifier for all certificates used in the Bolero System at present. It takes significant responsibility and liability for the certificates that it issues in each Operational Service Contract. In the future, Bolero International may devolve the task of serving as certifier to one or more other qualified institutions.