• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.329-337
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• 2019

Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.208-223
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• 2020

In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.71-81
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• 2013

Punch awakens the audience of necessity of social change related to the poverty and prejudice toward the underprivileged. However Bourdieu claims individuals such as Dong-Ju Lee can not change existing dominant order even if they struggle for social change. In particular, laughter effect and romantic gaze as a commercial strategy on Punch become mechanism for maintaining the symbolic violence. And this is soon to be recognized as legitimate victims of violence themselves, as Bourdieu has argued that maintaining social order and reproduction by collusion are possible.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.9
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• pp.141-149
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• 2017

Numerous products are on the market every day and consumption is becoming increasingly polarized. Some products have been introduced to the market for the first time and others are the existing products that have upgraded performance. For companies, new products must be released constantly to prevent losing existing customers and to increase loyalty. However, when companies released new product, they communicate consumer brand name and core benefits of the new product. Moreover, if a new product fails, the amount that the company has to pay is bound to grow. So companies often use brand extension strategies that use the names of famous brands that are already loved by their customers for new products. In this study, the effect of extension similarity, time of release, and message type on brand extension was investigated. Result shows that using abstract messages rather than specific messages is more effective when similarities with existing brands are poor. In particular, the closer the release period is, the more effective these effects are. However, in case of extending the brand with high similarity products, it is effective to focus on concrete messages when the release time is near, and to communicate abstract messages when the release time is long. This result suggests that companies should take into consideration not only the similarity of extension but also the timing and characteristics of messages when extending the brand.

• Korean journal of communication and information
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• v.32
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• pp.209-245
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• 2006

This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

• Proceedings of the Korea Database Society Conference
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• 2002.10a
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• pp.90-111
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• 2002

ME 서비스 : ME Browser기반하의 무선인터넷 포탈 서비스. 멀티팩 서비스 : BREW Platform 기반하의 아이콘 방식의 다운로드 서비스. 메세징 서비스 : SMS, 멀티메시지 (MMS), 멀티Q(CBS) 등의 제반 Messaging관련 서비스 (중략)

• The Transactions of the Korea Information Processing Society
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• v.6 no.2
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• pp.476-484
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• 1999

Many message logging and checkpointing schemes are proposed for fault tolerance in distributed systems in which nodes communicate by message passing. Most researches for recoverable distributed shared memory (DSM) also adopt similar schemes used in message passing systems. However, schemes used in message passing systems are not always appropriate to be directly used in DSM systems because the two systems, message passing systems and DSM systems, have different natures (function shipping and data shipping). Many modified schemes have been proposed for DSM systems to resolve these differences. In this paper, an object oriented approach is proposed for recoverable DSM. We present a new dependency tracking scheme between pages instead of processes. Based on this scheme, we propose new checkpointing and recovery schemes that can reduce overhead to make DSM recoverable.

• Journal of Korean Society of Transportation
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• v.22 no.4 s.75
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• pp.107-116
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• 2004

VMS를 통한 정보제공에는 과도반응과 통행집중의 위험부담이 따른다. 즉 대안경로간에 이루어져야 할 통행배분을 정확히 유도할 수 있는 VMS 메시지란 존재치 않는다. VMS 메시지에 의해 특정 경로가 교통상황이 타 경로에 비해 좋다고 정보가 주어질 때, 그 정보에 대한 과도반응과 그 특정경로에 대한 통행집중 문제가 발생하여 정보제공에 의해 오히려 상황이 악화될 수 있다. 본 연구에서는 대안경로간의 물리적 특성 측면에서 우열이 있는 가상 네트워크를 대상으로 하여, 과도반응과 통행집중 문제를 극복하고 대안경로간의 적절한 통행배분을 달성하기 위한 VMS 운영알고리즘을 개발하는 것을 목표로 한다. VMS정보제공 결과, 즉 VMS를 통해 상황이 좋다고 알려준 경로에 통행이 집중할 경우 문제가 될 것인가 여부를 미리 예측해 보고, 문제가 될 경우 정보제공 전략을 수정하도록 하는, 피드백 제어에 예측적 방식을 접목하였다. 본 연구에서 제안한 알고리즘의 주요 기능은 다음과 같다. 1. 교통량, 속도 등에 대한 실시간 모니터링 시스템이 구축되어 있음을 전제로 한다. 2. 실시간 제어에는 모니터링 결과와 이에 근거한 정보제공전략의 시행사이에는 시간차가 존재한다. 이러한 시간차이로 인하여 단기예측이 필요하고, 이를 수행하는 모듈이 있다. 3. 정보제공 결과로 특정 경로에 과부하가 걸리는지 여부를 예측하기 위하여, 그 판단기준으로 그 경로의 실제 용량 산정이 필요하다. 이에 혼잡의 시공간적 전개에 따라 변하는 동적 용량을 산정하는 모듈이 있다. 4. 대안 경로간 통행배분 목표치를 수리적으로 산정할 수는 있으나, 이를 자동적으로 이루어 주는 메시지는 존재하지 않는다. 아울러 현실적으로 예측 불가능한 외란을 모형에 의존하여 예측하기 보다는, 계속적인 피드백 레귤레이터(Regulator) 작동에 의해 보정하여 목표를 달성해 가는 자동제어 기능을 갖고 있다.

• Journal of KIISE:Information Networking
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• v.31 no.1
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• pp.62-69
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• 2004

The cluster structure reduces the number of retransmission messages, when a broadcast to all hosts in ad hoc network is needed. A cluster maintenance scheme is employed to preserve this advantage from time to time. However, most of the cluster maintenance schemes require additional control messages for cluster reformation as well as control messages for acquiring neighbor information. This mitigates the advantages of employing cluster structure in ad hoc network. In this paper, a cluster maintenance scheme which forces only clusterheads to broadcast control messages during hello time is proposed. When the cluster reformation is needed, the proposed scheme employs a strategy to reduce the control messages to a minimum. In these processes, the proposed scheme doesn't violate the definition of 2-cluster and produces the clusters in fully distributed method. The simulation results prove that our scheme is better than LCC(1).

• Archives of design research
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• v.18 no.3 s.61
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• pp.129-138
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• 2005

It has been assumed that the clarification of a message is a necessary element for successful communication. However, in the today's complicated and changing environment of business marketing media, it is shown that the clarification of the message of advertisement may inhibit the effectiveness of communication. This study was to examine what was effective communication in advertisement when the company, provoking the people's negative emotional response, needs to establish new identities such as the goals and the special fields of business. In particular, the study was to investigate what effect the advertising strategy of strategically emitting ambiguous messages makes on the consumer's recognition, emotional attitude, reliability, and attitude towards the company. It was hypothesized that an ambiguous message in an advertisement has an effect on the consumer's recognition, emotional attitude, reliability, and attitude towards the company. Three texts from the 'Imagination Praises' campaign of KT&G which has been in process since 2003 were systematically sampled and the survey was performed by the means of questionnaires made on the sample The results showed that the ambiguous message of advertising texts gained better responses on the consumer's attention, good impression, affirmation, memory, sympathy than the dear message and that the ambiguous message had an effect on the consumer's attitude towards the advertisement itself. Thus, it could be tentatively concluded that the ambiguous message could be more effective in recognition and recall to promote the changes of identities of the company having the people's unfavorable emotion. But there wasn't any evidence that an ambiguous message in an advertisement was more effective in terms of the consumer's emotional response, reliability, and attitude towards the company. From this, it could be inferred that the receiver had an uncomfortable, doubtful and negative attitude about the implicit expressive code contained in the message. In the future deeper qualitative studies can compensate for the limited explanation of this empirical study focused on statistical analyses.