• Title/Summary/Keyword: 메시지 신뢰도

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Effects of Message Sidedness of Fashion Salespersons on Consumer Behavior -Focusing on the Mediating Effects of Salespersons' Trust and Cognitive Effort- (패션점포 판매원 메시지의 측면성이 소비자 행동에 미치는 영향 -판매원 신뢰와 인지노력의 매개효과를 중심으로-)

  • Kwon, Ki Yong;Choo, Ho Jung;Lee, Mi Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.88-103
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    • 2018
  • Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

A Fault-tolerant Network-based Mobility Management Scheme for Supporting Multi-media Services (방통융합 멀티미디어 서비스를 제공하기 위한 안정된 네트워크 기반의 이동성 관리 기술)

  • Lee, Sung-Kuen;Lee, Kyoung-Hee;Hong, Kang-Woon;Um, Tai-Won;Lee, Hyun-Woo;Ryu, Won;Park, Jin-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.3B
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    • pp.526-535
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    • 2010
  • In this paper, we propose the fault-tolerant network-based mobility management scheme for supporting multimedia services of broadcasting & communications convergence in fixed mobile convergence (FMC) networks. The proposed scheme is based on AIMS (Access Independent Mobility Service) which is developed for the mobility support among heterogeneous access networks. To support stable location management and handover control for a MN, the proposed scheme supports stable management of binding information by sensing network attachment and detachment of a mobile node (MN). In addition, the proposed fault-tolerant (FT) AIMS supports a function of message retransmission for the support of handover control message and a function of heartbeat message transmission for the support of stable access network environments to a mobile node. We evaluate and analyze the performance of the proposed scheme through the implementation of AIMS system test-bed.

Routing Attack Detection for Performance Enhancement of AODV Protocol In Mobile Ad Hoc Networks (모바일 Ad Hoc 네트워크에서 AODV 프로토콜의 성능 향상을 위한 라우팅 공격 탐지)

  • Lee, Jae-Young;Choi, Seung-Kwon;Lee, Byong-Rok;Kim, Sun-Chul;Sin, Byoung-Gon;Cho, Yong-Hwan
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.6A
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    • pp.632-641
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    • 2007
  • Since the mobile node acts as the router, the Mobile Ad Hoc network requires the security methods that are different from that of network of the wire environment. Also, since the total network can't be included in the transmission area of the mobile node, when one node sends the message to the other node, we need the middle node. But if the middle node is the unreliable malicious node, we can't guarantee the secure message transmission. Also, because all nodes configuring the network are the mobile nodes, they use the restricted battery capacity and the restricted resources. Therefore, because we have trouble performing the encryption that many resources are required when we sending the message, it is vulnerable to the security than the network of the wire environment. Last, because the network topology continues to change by the mobility of nodes configuring the network, we need the security measure that matches the network characteristics. We suggest the routing attack detection for performance enhancement of AODV protocol in Mobile Ad Hoc networks.

Secure Steganography Based on Triple-A Algorithm and Hangul-jamo (Triple-A 알고리즘과 한글자모를 기반한 안전한 스테가노그래피)

  • Ji, Seon-Su
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.5
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    • pp.507-513
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    • 2018
  • Steganography is a technique that uses hidden messages to prevent anyone apart from knowing the existence of a secret message, except the sender and trusted recipients. This paper applies 24 bit color image as cover medium. And a 24-bit color image has three components corresponding to red, green and blue. This paper proposes an image steganography method that uses Triple-A algorithm to hide the secret (Hangul) message by arbitrarily selecting the number of LSB bits and the color channel to be used. This paper divides the secret character into the chosung, jungsung and jongsung, and applies crossover, encryption and arbitrary insertion positions to enhance robustness and confidentiality. Experimental results of the proposed method show that insertion capacity and correlation are excellent and acceptable image quality level. Also, considering the image quality, it was confirmed that the size of LSB should be less than 2.

Adaptive Inter-Agent Communication Protocol for Large-Scale Mobile Agent Systems (대규모 이동 에이전트 시스템을 위한 적응적 에이전트간 통신 프로토콜)

  • Ahn Jin-Ho
    • The KIPS Transactions:PartA
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    • v.13A no.4 s.101
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    • pp.351-362
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    • 2006
  • This paper proposes an adaptive inter-agent communication protocol to considerably reduce the amount of agent location information maintained by each service node and the message delivery time while avoiding the dependency of the home node of a mobile agent. To satisfy this goal, the protocol enables each mobile agent to autonomously leave its location information only on some few of its visiting nodes. Also, it may significantly reduce the agent cache updating frequency of each service node by keeping the identifier of the location manager of each agent in the smart agent location cache of the node. Simulation results show that the proposed protocol reduces about $76%{\sim}80%$ of message delivery overhead and about $76%{\sim}79%$ of the amount of agent location information each service node should maintain compared with the traditional one.

An Implementation of Fault Tolerant Software Distributed Shared Memory with Remote Logging (원격 로깅 기법을 이용하는 고장 허용 소프트웨어 분산공유메모리 시스템의 구현)

  • 박소연;김영재;맹승렬
    • Journal of KIISE:Computer Systems and Theory
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    • v.31 no.5_6
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    • pp.328-334
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    • 2004
  • Recently, Software DSMs continue to improve its performance and scalability As Software DSMs become attractive on larger clusters, the focus of attention is likely to move toward improving the reliability of a system. A popular approach to tolerate failures is message logging with checkpointing, and so many log-based rollback recovery schemes have been proposed. In this work, we propose a remote logging scheme which uses the volatile memory of a remote node assigned to each node. As our remote logging does not incur frequent disk accesses during failure-free execution, its logging overhead is not significant especially over high-speed communication network. The remote logging tolerates multiple failures if the backup nodes of failed nodes are alive. It makes the reliability of DSMs grow much higher. We have designed and implemented the FT-KDSM(Fault Tolerant KAIST DSM) with the remote logging and showed the logging overhead and the recovery time.

A Message Authentication and Key Distribution Mechanism Secure Against CAN bus Attack (CAN 버스 공격에 안전한 메시지 인증 및 키 분배 메커니즘)

  • Cho, A-Ram;Jo, Hyo Jin;Woo, Samuel;Son, Young Dong;Lee, Dong Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.5
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    • pp.1057-1068
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    • 2012
  • According to advance on vehicle technology, many kinds of ECU(Electronic Control Unit) are equipped inside the vehicle. In-vehicle communication among ECUs is performed through CAN(Controller Area Networks). CAN have high reliability. However, it has many vulnerabilities because there is not any security mechanism for CAN. Recently, many papers proposed attacks of in-vehicle communication by using these vulnerabilities. In this paper, we propose an wireless attack model using a mobile radio communication network. We propose a secure authentication mechanism for in-vehicle network communication that assure confidentiality and integrity of data packets and also protect in-vehicle communication from the replay attack.

A Design of Sensor Web service Framework for Wireless Sensor Networks Environment (무선 센서 네트워크 환경에 대한 센서 웹 서비스 프레임워크의 설계)

  • Kim, Yong-Tae;Jeong, Yoon-Su;Park, Byung-Joo;Park, Gil-Cheol
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.123-131
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    • 2009
  • In this paper, we design ZigBee RF based framework for mobile web service on collected data by sensor node and transmitting data to data base by sensor network and remote sensing server through wireless connection. The proposed system is an integrated platform of sensor network for the sensor management and providing SOA based sensor web access. This paper combines SOA technology with sensor network. composes sensor node as web view, and provides high capability. extensiveness, reliability, and usability to the user who accesses to sensor web. The mobile message conversion module, SOAP message processing module. WSDL message generator, and mobile web service module is embodied for improving the capacity of the framework. The capacity evaluation of local wireless communication system which is proposed in this paper is analyzed through NS-2 simulation.

Hybrid Delegate-based Group Communication Protocol For Overlapped Groups (중복 그룹을 위한 혼합형 대표자 기반 그룹 통신 프로토콜)

  • Kim, Cha-Young;Ahn, Jin-Ho
    • Journal of Internet Computing and Services
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    • v.11 no.4
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    • pp.11-22
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    • 2010
  • In case that group communication protocols assume every process is interested in all events occurring in a large scale group, the events multicasting to a subset of a large process group, such as a sensor network, potentially varying for every event based on their interests might lead to very high communication overhead on each individual process. Moreover, despite the importance of both guaranteeing message delivery order and supporting overlapped group using gossip based group communication for multicasting in sensor or P2P networks, there exist little research works on development of gossip-based protocols to satisfy all these requirements. In this paper, we present a new gossip-based causal message order guaranteeing multicast protocol based on local views and delegates representing subgroups and fully utilizing multi-group features to improve scalability. In the proposed protocol, the message delivery order in overlapped groups has been guaranteed consistently by all corresponding members of the groups including delegates. Therefore, these features of the proposed protocol might be significantly scalable rather than those of the protocols guaranteeing atomic order dependencies between multicast messages by hierarchical membership list of dedicated groups like traditional committee protocols and much stronger rather than fully decentralized protocols guaranteeing dependencies between multicast messages based on only local views. And the proposed protocol is a hybrid approach improving the inherent scalability of multicast nature by gossip-based technique in all communications.

A Reliable Group Key Re-transmission Mechanism in Ad-hoc Environment (Ad-hoc 환경에서 신뢰적인 그룹 키 재전송 기법)

  • Hong, Suk-Hyung;Kim, Kyung-Min;Lee, Kwang-Kyum;Sin, Young-Tae
    • Proceedings of the Korean Information Science Society Conference
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    • 2006.10d
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    • pp.370-374
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    • 2006
  • Ad-hoc 환경의 응용은 재난구조나 회의실 또는 강의실에서의 정보 교환과 같은 그룹 통에서 이용된다. Ad-hoc 환경은 무선 채널을 이용하므로 상대적인 낮은 대역폭과 높은 오류 발생률을 가지게 된다. 따라서 Ad-hoc 네트워크에서는 신뢰적인 전송이 요구된다. 이동 노드는 상대적으로 낮은 성능과 에너지의 제한으로 인해 유선 환경과 같은 신뢰적인 전송 기법을 Ad-hoc 환경에 적용하기에는 문제가 발생한다. Ad-hoc 환경의 무선 채널이 가지는 보안적인 취약성과 높은 에러율을 극복하는 신뢰적인 그룹 키 전송을 위한 재전송 기법을 제안한다. 신뢰적인 트리 형성하기 위해 n차 트리 구조를 이용한다. 손실 감지를 위한 ACK 메시지를 이용하고 손실 복구를 위한 재전송 기법에 대해 연구를 한다. 제안한 신뢰적인 그룹 키 전송을 위한 재전송 기법은 트리의 깊이의 차수가 루트 관리 노드, 서브 관리 노드와 로컬 멤버 노드로 구성되기 때문에 손실 감지와 손실 복구에 대한 연산의 오버헤드가 적다. 루트 관리 노드는 멤버 노드로부터 받은 개인키 정보를 이용하여 그룹 키를 생성하고 그룹 키 부분 정보를 서브 관리 노드에게 전송하고 서브 관리 노드에 대한 신뢰성을 책임진다. 서브 관리 노드는 루트 관리 노드로부터 받은 그룹 키 부분 정보를 로컬 멤버 노드에게 전송하고 로컬 멤버 노드에 대한 신뢰성을 책임진다. 루트 관리 노드와 서브 관리 노드를 관리 노드라 한다. 관리 노드가 신뢰적인 전송을 위해 관리하는 멤버 노드는 전체 그룹에 독립적으로 유지 가능하므로 확장성 및 효율성이 좋다. 관리 노드는 동적인 그룹에 따른 타이머를 설정함으로써 손실 감지에 대한 시간을 줄임으로써 효율적인 손실 감지 및 손실 복구를 한다. 임계값 설정으로 인한 중복 수신에 대한 오버헤드를 줄일 수 있다.신뢰성을 향상 시킬 수 있는 Load Balancing System을 제안한다.할 때 가장 효과적인 라우팅 프로토콜이라고 할 수 있다.iRNA 상의 의존관계를 분석할 수 있었다.수안보 등 지역에서 나타난다 이러한 이상대 주변에는 대개 온천이 발달되어 있었거나 새로 개발되어 있는 곳이다. 온천에 이용하고 있는 시추공의 자료는 배제하였으나 온천이응으로 직접적으로 영향을 받지 않은 시추공의 자료는 사용하였다 이러한 온천 주변 지역이라 하더라도 실제는 온천의 pumping 으로 인한 대류현상으로 주변 일대의 온도를 올려놓았기 때문에 비교적 높은 지열류량 값을 보인다. 한편 한반도 남동부 일대는 이번 추가된 자료에 의해 새로운 지열류량 분포 변화가 나타났다 강원 북부 오색온천지역 부근에서 높은 지열류량 분포를 보이며 또한 우리나라 대단층 중의 하나인 양산단층과 같은 방향으로 발달한 밀양단층, 모량단층, 동래단층 등 주변부로 NNE-SSW 방향의 지열류량 이상대가 발달한다. 이것으로 볼 때 지열류량은 지질구조와 무관하지 않음을 파악할 수 있다. 특히 이러한 단층대 주변은 지열수의 순환이 깊은 심도까지 가능하므로 이러한 대류현상으로 지표부근까지 높은 지온 전달이 되어 나타나는 것으로 판단된다.의 안정된 방사성표지효율을 보였다. $^{99m}Tc$-transferrin을 이용한 감염영상을 성공적으로 얻을 수 있었으며, $^{67}Ga$-citrate 영상과 비교하여 더 빠른 시간 안에 우수한 영상을 얻을 수 있었다. 그러므로 $^{99m}Tc$-transierrin이 감염 병소의 영상진단에 사용될 수 있을 것으로 기대된다.리를 정량화 하였다. 특히 선조체에서의 도파민 유리에 의한 수용체 결합능의 감소는 흡연에 의한 혈중 니코틴의 축

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