• Asia Marketing Journal
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• v.10 no.2
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• pp.71-98
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• 2008

Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

• Asia Marketing Journal
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• v.11 no.1
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• pp.1-27
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• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• Journal of Practical Engineering Education
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• v.14 no.3
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• pp.523-533
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• 2022

During the COVID-19 pandemic, the use of video classes and real-time online education has increased, but the lack of interaction between instructors and learners remains a challenging problem to be resolved. This paper designs and implements a learning support system that utilizes a digital human to improve faculty-student interaction, which plays an important role in increasing the educational effect and satisfaction of real-time online classes. In this paper, a digital human participates in a class as a virtual learner and asks questions raised by other learners through an anonymous chat system to the instructor on behalf of the learners. In addition, as a class facilitator, the digital human analyzes the lecturer's speech in real time and provides it to the learner in the form of a summary of the class, thereby facilitating faculty-student interaction. In order to confirm that the proposed system can be used in actual online real-time classes, we apply our system to Zoom classes. Experimental results show that facilitated Q&A and real-time class summaries are successfully provided through our digital human-based learning support system.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.49-79
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• 2009

This study examined how the explicit and implicit race attitudes differ according to age and gender from the developmental perspective in Korean elementary students. The study also investigated the efficacy of a multi-cultural education program on explicit and implicit attitude change in elementary school students. This thesis consists of two parts. In Study 1, elementary school students(first grade:117, fourth grade:117) completed Explicit Attitudes Rating Scales, Explicit Preference Test, and Child Implicit Association Tests (Korean-White/Korean-Black/ Korean-Southeast Asian IATs). The effects of age and gender on explicit and implicit attitudes toward Korean/White/Black/Southeast Asian were examined with two-way MANOVA. The results demonstrated that as age increases, in-group preference/out-group bias decrease on the explicit level. In contrast, on the implicit level, as age increases, in-group preference/out-group bias do not decrease. Rather, prejudiced attitudes toward blacks increase. Study 2 was performed to investigate the effect of a multi-cultural education program on explicit and implicit attitude change toward races in elementary school students. The program conveying an anti-bias message consists of three sessions, and the procedures are as follows; watching video clips, confirming contents and short discussion. Two classes in the program and two classes in comparative groups on the first and fourth grade of elementary school were assessed. The results showed that black preference significantly increased both in the first and the fourth grade elementary students on the explicit attitude level, but not on the implicit level. The theoretical and practical implications of these findings were discussed.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.33 no.5
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• pp.787-799
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• 2023

As IoT devices are widely used at home, IoT automation system that is integrate IoT devices for users' demand are gaining populrity. There is automation rule in IoT automation system that is collecting event and command action. But attacker delay the packet and make time that real state is inconsistent with state recongnized by the system. During the time, the system does not work correctly by predefined automation rule. There is proposed some detection method for delay attack, they have limitations for application to IoT systems that are sensitive to traffic volume and battery consumption. This paper proposes a practical packet delay attack detection technique that can be applied to IoT systems. The proposal scheme in this paper can recognize that, for example, when a sensor transmits an message, an broadcast packet notifying the transmission of a message is sent to the Server recognized that event has occurred. For evaluation purposes, an IoT system implemented using Raspberry Pi was configured, and it was demonstrated that the system can detect packet delay attacks within an average of 2.2 sec. The experimental results showed a power consumption Overhead of an average of 2.5 mA per second and a traffic Overhead of 15%. We demonstrate that our method can detect delay attack efficiently compared to preciously proposed method.

• Journal of Public Diplomacy
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• v.3 no.1
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• pp.21-42
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• 2023

Objective: To understand the contents and effects of public diplomacy by leaders, this paper throws out two questions: "To draw cooperation and support of international society in the middle of national crises, with what content do leaders conduct public diplomacy?" and "Through what mechanism, does leaders' public diplomacy promote cooperation and support of other countries?" Methods: To answer the research questions, this paper conducts a single case study with Ukrainian President Volodymyr Zelensky's public diplomacy in the Russia-Ukraine war in 2022. More specifically, the author collects text from Zelesky's Twitter and analyzes it in a descriptive manner. Results: When Russia invaded Ukraine in 2022, President Zelensky proactively utilized his SNS to communicate with people in other countries and thereby achieved the desired effect of public diplomacy. He has been delivering messages of 'appreciation of cooperation and support', 'situation of Ukraine', and 'congratulations or condolences', which could augment support, credibility, and audience cost. Conclusion: The effects of public diplomacy led to enhanced cooperation by alleviating problems within international cooperation and support. However, in the case of Ukraine, the patron's dilemma and commitment problem lasted, from which conducting public diplomacy has not been proven to be enough. The result of this paper provides lessons for the public diplomacy of the Republic of Korea in times of national crises in the future. In this regard, leaders should make efforts to promote the effectiveness of public diplomacy even in times of peace.

• Journal of the Institute of Convergence Signal Processing
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• v.24 no.3
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• pp.166-171
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• 2023

Efficient energy management is a very important factor in sensor networks with limited resources, and cluster techniques have been studied a lot in this respect. However, a problem may occur in which energy use of the cluster header is concentrated, and when the cluster header is not evenly distributed over the entire area but concentrated in a specific area, the transmission distance of the cluster members may be large or very uneven. The transmission distance can be directly related to the problem of energy consumption. Since the energy of a specific node is quickly exhausted, the lifetime of the sensor network is shortened, and the efficiency of the entire sensor network is reduced. Thus, balanced energy consumption of sensor nodes is a very important research task. In this study, factors for balanced energy consumption by cluster headers and sensor nodes are analyzed, and a balancing distribution clustering method in which cluster headers are balanced distributed throughout the sensor network is proposed. The proposed cluster method uses multi-hop routing to reduce energy consumption of sensor nodes due to long-distance transmission. Existing multi-hop cluster studies sets up a multi-hop cluster path through a two-step process of cluster setup and routing path setup, whereas the proposed method establishes a hierarchical cluster routing path in the process of selecting cluster headers to minimize the overhead of control messages.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.935-940
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• 2023

Digital-twin technology is emerging as an innovative solution for all industries, including manufacturing and production lines. Therefore, this paper optimizes all the energy used in a biomass plant based on unused resources. We will then implement a digital-twin prototype for biomass plants and evaluate its performance in order to improve the efficiency of plant operations. The proposed digital-twin prototype applies a standard communication platform between the framework and the gateway and is implemented to enable real-time collaboration. and, define the message sequence between the client server and the gateway. Therefore, an interface is implemented to enable communication with the host server. In order to verify the performance of the proposed prototype, we set up a virtual environment to collect data from the server and perform a data collection evaluation. As a result, it was confirmed that the proposed framework can contribute to energy optimization and improvement of operational efficiency when applied to biomass plants.

• Korean Journal of Culture and Social Issue
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• v.30 no.1
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• pp.81-100
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• 2024

This study validated and investigated the psychological properties of the Korean version of Everyday Ageism Scale to measure subtle ageism in day-to day lives. A total of 498 adults aged 60 and above participated in this study, which involved measuring the everyday ageism scale, experiences of elderly discrimination, self-perception of aging scale, depression (SCL-90R), and satisfaction with life scale. The sample was randomly divided into two groups.Tthe first group(n=198) used for exploratory factor analysis and reliability analysis, and the second group(n=300) was used for confirmatory factor analysis and validity testing. As a result, if was confirmed that K-EAS consist of 10 items and 3 dimensions (i.e., exposure to ageist messages, ageism in interpersonal interactions, and internalized ageism), consistent with the original scale. K-EAS demonstrated good internal consistency, convergent validity, discriminant validity, and incremental validity. In specific, ageism in interpersonal interactions and internalized ageism were correlated with experiences of elderly discrimination, negative self-perceptions of aging, and depression. However, ageism in interpersonal interactions and internalized ageism were negatively correlated with positive self-perceptions of aging and satisfaction with life. Also, the K-EAS provided additional explanation of depression even when excluding the effect of experiences of elderly discrimination. The result confirme that K-EAS is reliable and valid. The implication and limitations of this study, as well as suggestions for the use of K-EAS and future research, were discussed.

• Sim-seong Yeon-gu
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• v.29 no.2
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• pp.127-156
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• 2014

This thesis is an psychological study investigating the meanings of skin from the perspective of analytical psychology. Skin, as the outermost layer of our body, protects the body and carries out essential physiologic functions. It is an organ of the body and also psychological contents can be expressed on it in various forms. We can find sociocultural connotations of skin, some of which are demonstrated in our language. Skin may become a carrier of persona which defines a person's role in the society. And it can be a place where ego is expressed. Eros is the principle of relationship by Jung's definition and skin is the space where eros is realized intensely. Skin may carry meanings as a symbol of transformation. Skin disease can be interpreted as a message from Self in certain cases. The theme of casting off skin in myths and dreams can be an analogy of an individual's sacrifice for individuation, and putting on a skin may imply taking special properties in psychological level.