• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.145-156
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• 2017

Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

• Management & Information Systems Review
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• v.31 no.1
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• pp.1-21
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• 2012

This study analyzes empirically the effect of the degree of interest in cultural marketing on corporate image and how the corporate images affect on consumers' clothes purchasing behavior through the case of a fashion brand, 'Uniqlo'. For this, Chi-square test and independent sample T-test were used for the verification of differences in frequency and average by general characteristics of respondents. To observe the effects between ration scales, it carried out a multiple regression analysis, and also, using AMOS16.0, it verified the suitability of the route model and estimated the coefficients for each route. From the result of analysis, it was found that degree of consumer's interest in cultural marketing affects on corporate images such as corporate confidence and marketing and the corporate image again is closely related to consumer's clothes purchasing behavior and satisfaction. In other words, the consumers who have greater interest in corporations using cultural marketing or who had participated in various cultural events are more likely to think that 'Uniqlo' is a reliable corporation who actively uses cultural factors in marketing. Likely, it was observed that the positive corporate image of 'Uniqlo' has a large influence on purchase of their products and also, it makes consumers feel as if they are participating in mecenat, thus increasing consumer's satisfaction after purchase. This study has a limitation in generalization of study result because it focused on a case of particular brand. However, it is still helpful for the empirical study for growth and reinvigoration of the market for cultural marketing, and through a case of leading corporation, it provides implications to the corporations who use or do not use cultural marketing.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.794-797
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• 2015

As the interest in VANET is increased, a study on the beacon message transmission between vehicles is actively being made. IEEE 802.11p/1609.4 standard is based on a multichannel system consisting of multiple service channels (SCH) and a control channel (CCH). Multiple SCHs are defined for nonsafety data transfer, while the CCH is used to broadcast safety messages called beacons and control messages (i.e., service advertisement messages). However, most messages broadcast in the only one CCH belong to safety application that must be contested in dense vehicular network. This paper suggests safety message transfer algorithm in dense vehicular congestion. The proposed algorithm is that the priority of safety messages is decided by decision tree and messages are stored in proper queues according to their priorities. Then, safety messages with higher priorities are sent in turn by CCH in the assigned time. The proposed algorithm decreases the beacon transmission delay and increase on the probability of a successful beacon reception in an IEEE 802.11p/1609.4-based network.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3203-3212
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• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• The Transactions of the Korea Information Processing Society
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• v.2 no.6
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• pp.866-878
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• 1995

This paper explains design and implementation of Multimedia E-mail system as a research on multimedia service. It is based on MIME(Multipurpose Internet Mail Extensions) which extends RFC822. MIME is a standard mail tran sfer protocol which can include multiple objects in a single message, represent non-textual material such as images and audio, exchange without loss of multimedia information through SMTP(Simple Mail Transfer Protocol). It is implementation of Multimedia Mail system which can store, delete, edit and tran sfer multimedia mail misgave in user friendly way on UNIX system. It aims tp develope framework for multimedia E-mail system.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.791-793
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• 2015

본 연구는 저학년들이 암호에 대해서 어렵게 생각하지 않게끔 접근을 유도하기 위해 암호학을 토대로 한 만화 컨텐츠와, 암호 알고리즘 원리를 바탕으로 하여 친숙한 그림들을 이용해 메세지를 주고받는 대칭키놀이, 그리고 공개키 미니게임을 함으로써 저학년들에게 암호학과 보안의식의 관심과 흥미를 불러 일으키고 자연스레 학습할 수 있도록 유도하는 교육 솔루션에 대한 연구이다.

• The Transactions of the Korea Information Processing Society
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• v.3 no.3
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• pp.493-500
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• 1996

As the greater interests are focused onto wireless message transfer, wireless data base access and mobile computing the techniques for integrating various dat a services into the mobile communication systems are seriously needed. In this paper we propose a traffic handing scheme to provide mixed media services more effectively, and analyze is performance. The proposed scheme was found to improve data performances and, regardless of varying data traffic load, provide acceptable level of blocking rate to voice services simultaneouly. Also it is more effective for message-oriented data services.

• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.75-94
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• 2011

In this paper, we explore the information diffusion mechanism under social network environments by investigating the effect of message characteristics on the volume and speed of retweeting in Twitter, a popular online social media service. To this end, we select eight main keywords (i.e., '무상급식', '반값등록금', '나가수', '평창', '김연아', '박태환', '아이폰', '갤럭시') that have been popular on online social media in recent days. Each keyword represents various social aspects of Korea that recently grab people's attention such as political issues, entertainment, sports celebrities, and the latest digital products, and eventually holds distinctive message characteristics. Analyzing the frequency and velocity of retweeting for each keyword, we find that more than half of the sample messages posted on Twitter contain personal opinions for the certain keyword, but we also find that the tweets which include objective messages with hyperlink are the fastest ones when being retweeted by other followers. In overall, when being retweeted, the group of messages related to the certain keyword present distinctive diffusion patterns and speed according to message characteristics. From academic perspective, the findings in the study broaden our theoretical knowledge of information diffusion mechanism over online social media. For practitioners, the results also provide managerial implications regarding how to strategically utilize online social media for marketing communications with customers.