• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.145-156
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• 2017

Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

• Management & Information Systems Review
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• v.28 no.3
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• pp.117-140
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• 2009

The purpose of this study is to investigate the effects of corporate mecenat activities, ultimately making more firmly established the theory of mecenat activities from the perspective of marketing. For the purpose, this researcher examined the motives of such activities and analyzed the current state and problems of those activities in Korea. In this study, the motives of corporate mecenat activities are largely classified into the improvement of corporate image, which is identified from the view of cultural investment, and direct corporate profits like tax favor, from the view of marketing. Regarding the effects of corporate mecenat activities, P. Kotler and J. Scheff suggested that in future, corporate supports to art would be the most remarkable part of marketing. In association, the Australian Foundation for Culture & Humanities and Arthur Andersen described the effects of corporate mecenat activities in form of cultural investment largely in terms of business, market and employees. In a similar vein, the Korea Business Council for the Arts classifies the effects of corporate mecenat activities largely into three, corporate legitimacy, market advantage and benefit to employees. In relation to corporate mecenat activities, now, the theory of mecenat which is established from the perspective of marketing is considered more persuasive than that which is provided from the perspective of philanthropy. For more corporate efficiency and effectiveness, in conclusion, it's needed to orient the theory of mecenat from the perspective of marketing.

• 프린팅코리아
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• v.9 no.11
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• pp.86-89
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• 2010

• The Korean Publising Journal, Monthly
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• s.347
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• pp.28-31
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• 2004

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.482-497
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• 2018

This study would investigate the impacts of coffee shop companies' mecenat activity on identification, corporate image, love mark and loyalty. For sampling, an investigator who visited the coffee shops in person conducted surveys with customers. 800 copies were distributed for 11 days from May 23 through June 2, 2018, and excluding unreliable questionnaires from the collected questionnaires, 711 copies were used in the final analysis. As a result of the analysis, it turned out that the higher social contribution, purity, public interest and preference, the higher identification became. Also, the higher social contribution, public interest and preference, the higher corporate image became. On the other hand, it turned out that purity had a negative (-) impact on the corporate image. It turned out that purity and preference had positive impacts on the love mark, while did not affect social contribution, while public interest had a negative (-) impact on that. It turned out that identification had a positive impact on the corporate image, and identification and corporate image had positive impacts on the love mark. Also, identification, corporate image and love mark had positive impacts on loyalty. It is expected that the above research result would provide practical implications for coffee shop companies' marketing techniques in the future, and further, it is judged that it would play a positive role in the quality of life of consumers who experience coffee shop companies' mecenat activity.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07a
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• pp.277-279
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• 2005

무선 멀티 홉 네트워크는 기지국 없이 중간의 무선 단말기를 경유해서 메세지를 전송하므로 무선 단말기의 전력 상태나 이동에 따라 그 토폴로지가 자주 변한다. 따라서 목적지까지 경로를 탐색하고 유지하기 위해 효율적인 경로 탐색 기법에 대한 연구가 필요하다. 그러나 경로 탐색 과정은 경로 탐색 메세지를 네트워크 전체로 전파하는 플러딩으로 인해 네트워크의 처리율을 크게 감소시킨다. 플러딩으로 발생하는 트래픽을 억제하기 위해 제안된 선별적인 플러딩 기법 중 이웃 노드 정보에 기반 한 접근 방식은 비교적 정확하게 재전송에 필요한 노드를 선별할 수 있으나 HELLO 패킷을 주기적으로 발생시켜야 한다. 본 논문은 이웃 노드의 맥(MAC) 계층에서 발생하는 제어 메세지를 청취해서 이웃 노드의 트래픽 정보를 수집하고 이것을 이용해서 재전송에 필요한 노드를 선별하는 기법을 제안 한다.

• KLA journal
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• v.48 no.10 s.388
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• pp.58-61
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• 2007

• The Korean Publising Journal, Monthly
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• s.347
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• pp.40-41
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• 2004

• The Korean Publising Journal, Monthly
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• s.347
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• pp.26-27
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• 2004

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.724-726
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• 2007

Many enterprises make use of 'mecenat action' for positive image ensuring to company and harmony within organization members. Also, at the same time the research has continued estimating of efficiency about that area. but that estimations get accomplished inclusive and abstractive, and then estimation of significant effect isn't sufficient. In this study we consider that many enterprises practice culture and art education program, and related that analyze the estimation of effect in 'mecenat action'. Stand on this analysis we attempts to extract factor, having representation character with making standard for estimation of education effect. That is a implication that relation education programs are prepared many enterprises, In future study, we will need to make standard and select methods about effect estimation, add measurable index that reliability can increase.