• International Area Studies Review
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• v.21 no.2
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• pp.197-218
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• 2017

The research ais to examine the relationship among service factors, customer's consumption value and revisit intentions in the multiplex cinema industry focusing on multiplex cinema service in Korea and Vietnam. This research also aims to compare the influence of service factors on consumption values and revisit intention between customers in Vietnam and Korea. Data using for this research were collected in Ho Chi Minh, Vietnam and Seoul, Korea through both offline and online survey. Research findings suggest that service factors significantly influence utilitarian values and hedonic values, then both hedonic and utilitarian value have a significant influence on customer's revisit intention in multiplex cinema. Specifically, utilitarian value shows a greater influence on revisit intention in Korea whereas hedonic value shows a greater influence on revisit intention in Vietnam.

• Cartoon and Animation Studies
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• s.21
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• pp.71-84
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• 2010

The current distribution structure in Korea film industry is in the multiplex chain. As a result, most small or medium-sized theaters have been excluded from the market, and all the multiplex chain have gradually been formed into the vertical integration structure. The strike by multiplex theaters in Chuncheon who did not screen for one month led to the problem of the vertical integration, which resulted in many effects. Particularly, it caused considerable effect on the cultural desire and instigated movie-goers to turn to illegal content. This study surveys the process in which Korean multiplex theaters in vertical integration structure took over the Korean film market, and consequently, small theaters collapsed, and the theaters in vertical integration structure kick out small theaters in horizontal integration structure, and conducts a survey on the effect of the one-month strike by Chuncheon CGV from September 27 to October 30, 2008 in Chuncheon where said processes had completed so as to determine the effect of and impact of the problem of the vertical integration, monopoly structure. When major consumers of the film industry, i.e., people in their 20s, see their access to newly released films limited due to closing of multiplex theaters, they feel the impulse to access illegal contents. If they miss viewing the newly released films, they prefer to view illegal contents or films on recording media rather than visiting theaters showing those films. They are also influenced by timing of film release. Specifically, methods of illegal access to newly released films, permanent accessibility to them via recording media, and timing of film release influence their viewing patterns.

• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.111-118
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• 2006

This paper aims at exploring the efficiencies of Big 3 Multiplexes(CGV, Lotte Cinema, and Megabox) in Korea over the 3 years between 2002 and 2004. For the Korean Film industry, the years 1998 over were a period of challenge and extreme transaction due to building of multiplex that began in 1998. This paper begins with the present state of film market and multiplexes in Korea and provides an overview of the reasons why Korea film industry have been sharply increased in customer growth. The purpose of this paper is to investigate the film industry competition power for multiplex according to the technical and scale efficiency scores of DEA(Data Envelopment Analysis) method.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2005.11a
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• pp.187-190
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• 2005

By the rapid technological advance and social needs, demand of Multi Function Facility is on the increase. The multiplex is an alternative of them. In case of fire, special function of facility nay result in terrible accident. Therefore, literature and regulations survey on the multiplex were enforced, Multiplex facilities in Daejeon City were surveyed, and reformation of regulation and structural system were suggested in this study.

• Digital Contents
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• no.11 s.162
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• pp.72-75
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• 2006

인터넷을 비롯한 신기술의 발달로 영상 산업은 급격한 변화를 맞이하게 됐다. 기존 영상 콘텐츠를 접할 수 있는 방법이 오프라인 극장과 비디오, DVD등 저장매체, 그리고 TV 등에 한정되어 있었지만 IPTV,DMB등 새로운 기술과 서비스로 인해 이들의 독점적 지위는 점차 하락하고 있다. 특히 오프라인 극장 입장에선 인터넷의 발달은 그리 달가운 것만은 아니다. 초고속 다운로드가 가능해지면서 국내 개봉 시기보다 먼저 최신 영화를 다운받는 것이 어렵지 않기 때문, 하지만 최근 들어 인터넷은 독특한 문화 향유의 장인 극장과 새롭게 매칭되면서 새로운 영역을 확보해 가고 있다. 국내 멀티플렉스 영화관의 양대 산맥인 MEGABOX와 CGV의 인터넷홈페이지를 비교해 봤다.

• 방재와보험
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• s.93
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• pp.52-62
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• 2002

• Journal of the Korean Society of Food Science and Nutrition
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• v.36 no.8
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• pp.1010-1014
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• 2007

This study was designed to determine the trans fatty acid (tF A) contents of 41 take-out food items in Daejeon and Chungcheong Province. Total fatty acid composition and tFA contents of samples were determined by gas chromatography (GC) after fat extraction (Folch method). Maximum fat content among the observed samples was obtained from theater popcorn (13.74${/cdot}$38.09%) while minimum content was observed from the glutinous rice doughnut. 31${/cdot}$5.44%). The contents of tFA (g/100 g food) in toasts, glutinous rice doughnut and ggwabaegi (twisted doughnut sold in streets) ranged from 0.02 to 0.56 g while those in fried sweet potatostick (from highway resting place), fried squid and theater popcorn ranged from 0.05 to 3.08 g/100 g. As a result, most samples showed the tFA content as less than 1 g (g/100 g food) except one sample from theater popcorn which contained 3.08 g (g/100 g food) as tFA content.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.109-124
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• 2020

This study examines the concentration in terms of supply and consumption in the Korean movie market, focusing on screen size, nationality, and the box office. For analysis, it selects the top 100 movies in the box office each year for 15 years from 2005 to 2019. According to the result, the number of screens increased steadily every year, and the screen concentration became very high. For the top 100 movies, it increased from 12% to 30% of the total screen. It became higher in the case of the top 10 movies. As the number of screens increased, multiplex assigned more screens to one movie. Multiplex's screen allocation continued to increase, with one movie taking up more 60% of the total screen. This became more serious after 2011 and 2012. Market share of the top 100 movies accounted for about 95% of the total box office performance, even though the number of released movies is about 3,000. Whether multiplex preferred Hollywood movies or not, its screen assignment was found to favor Hollywood movies over Korean ones. In the case of film nationality, both Korean and Hollywood movies accounted for 90.7%. Two countries had a market share of 96.6%. There was no single side except Korea and the United States in the top 10. The increase in the number of screens deepened the concentration in screen allocation. The concentration in the screen allocation led to the concentration of consumption. The Korean film market is the case where the increase of movie screens did not create a diversity of supply and consumption. It also did not affect the diversity of film nationality. This research reveals that supplied concentration and consumed concentration are positively correlated, and that the former is a little lower than the latter.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.158-164
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• 2006

Multiplex have many screen in one place and provide customer Multiple Entertainment Option. Today multiplex cinema is a new culture place for the public to approach most easily in Korea. It also gave a chance to recognize how important a popular culture place is. but it has a problem that this space wasn't designed for customer and don't have even a rest area for them as they focused only on economic growth. therefore, in this study, it point's the utilization of Service Areas problems and provide basic data of interior design for customer.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.311-314
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• 2008

최근 기업의 경영 및 마케팅 환경은 급변하고 있다. 특히 기업 간 경쟁에서 우위를 차지하기 위해서는 고객과의 관계를 구축하고 유지하는 것이 매우 중요한데, 신규고객의 유치보다는 기존고객의 유지하는 것이 기업에게 있어 더 유익하다. 이를 위해 데이터 마이닝의 방법에 기반 하여 비즈니스 인텔리젼스(BI)와 고객관계관리(CRM)을 활용할 수 있다. 본 논문에서는 멀티플렉스를 통해 관련 지식들을 적용해 보고자 한다.