• Title/Summary/Keyword: 멀티쇼핑

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A Study on Omni-Channel Strategy in Fashion Industry (패션산업에서 옴니채널 전략에 관한 탐색적 연구)

  • Kim, SaeEun;Kim, MunYoung
    • Journal of the Korean Society of Costume
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    • v.67 no.1
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    • pp.40-55
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    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

A Study on the Development of Web-based Full Motion Video E-mail System using MPEG-4 (웹을 기반으로 한 MPEG-4 동영상 E-mail 시스템의 개발)

  • 고재승
    • Journal of the Korea Computer Industry Society
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    • v.3 no.3
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    • pp.283-294
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    • 2002
  • Now is the time for web-based video e-mail system because of world wide use of internet. But video data is so large, then data compression is much needed for transmission by web. In this paper, my colleagues and I implement full motion video e-mail system using MPEG-4, the international standards for audio-visual data. This video e-mail system is made of web-based active-X control, so easily accessible by web, and applies real-time audio-video compression. It's possible for everyone to send video e-mail for free to everywhere in the world if this system is used. The main application areas of this system are multimedia mailing service, web-based video advertisement, remote education, remote medical service and shopping mall construction, etc.

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Cross-Domain Recommendation based on K-Means Clustering and Transformer (K-means 클러스터링과 트랜스포머 기반의 교차 도메인 추천)

  • Tae-Hoon Kim;Young-Gon Kim;Jeong-Min Park
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.5
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    • pp.1-8
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    • 2023
  • Cross-domain recommendation is a method that shares related user information data and item data in different domains. It is mainly used in online shopping malls with many users or multimedia service contents, such as YouTube or Netflix. Through K-means clustering, embeddings are created by performing clustering based on user data and ratings. After learning the result through a transformer network, user satisfaction is predicted. Then, items suitable for the user are recommended using a transformer-based recommendation model. Through this study, it was shown through experiments that recommendations can predict cold-start problems at a lesser time cost and increase user satisfaction.

Multimodal Sentiment Analysis Using Review Data and Product Information (리뷰 데이터와 제품 정보를 이용한 멀티모달 감성분석)

  • Hwang, Hohyun;Lee, Kyeongchan;Yu, Jinyi;Lee, Younghoon
    • The Journal of Society for e-Business Studies
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    • v.27 no.1
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    • pp.15-28
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    • 2022
  • Due to recent expansion of online market such as clothing, utilizing customer review has become a major marketing measure. User review has been used as a tool of analyzing sentiment of customers. Sentiment analysis can be largely classified with machine learning-based and lexicon-based method. Machine learning-based method is a learning classification model referring review and labels. As research of sentiment analysis has been developed, multi-modal models learned by images and video data in reviews has been studied. Characteristics of words in reviews are differentiated depending on products' and customers' categories. In this paper, sentiment is analyzed via considering review data and metadata of products and users. Gated Recurrent Unit (GRU), Long Short-Term Memory (LSTM), Self Attention-based Multi-head Attention models and Bidirectional Encoder Representation from Transformer (BERT) are used in this study. Same Multi-Layer Perceptron (MLP) model is used upon every products information. This paper suggests a multi-modal sentiment analysis model that simultaneously considers user reviews and product meta-information.

Estimating the Determinants for Transaction Value of B2B (Business-to-Business): A Panel Data Model Approach (패널 데이터모형을 이용한 기업간전자상거래 거래액 결정요인 추정에 관한 연구)

  • Kim, Hee-Cheul;Shin, Hyun-Dae
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.11
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    • pp.225-231
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    • 2010
  • Transaction value of business-to-business(B2B) is composed of various factors for groups and time series. In this paper, we use the panel data for finding various variables and using this we analyse the factors that is major influence to transaction value of business-to-business. For analysis we looked at transaction value of business-to-business of 7 groups such as manufacturing industry, electric, gas and piped water industry, construction industry, retail & wholesale trade, traffic industry, publish, image; broad-casting & telecommunication and information service industry, etc. In our analysis we looked at the transaction value of business-to-business during the period from 2005.01 to 2009.12. We examined the data in relation to the transaction value of cyber shopping mall, company bond, composite stock price index, transaction value of credit card, loaned rate of interest in deposit bank, rate of exchange looking at the factors which determine the transaction value of business-to-business, evidence was produced supporting the hypothesis that there is a significant positive relationship between the transaction value of cyber shopping mall, composite stock price index and loaned rate of interest in deposit bank, rate of exchange. The company bond is negative relationship, transaction value of credit card is positive relationship and they are not significant variables in terms of the transaction value of business-to-business.

Service Provider Ranking Based on Visual Media Ontology (시각 미디어 온톨로지에 기반한 서비스 제공자 랭킹)

  • Min, Young-Kun;Lee, Bog-Ju
    • The KIPS Transactions:PartB
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    • v.15B no.4
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    • pp.315-322
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    • 2008
  • It is important to retrieve effectively the visual media such as pictures and video in the internet, especially to the application areas such as electronic art museum, e-commerce, and internet shopping malls. It is also needed in these areas to have content-based or even semantic-based multimedia retrieval instead of simple keyword-based retrieval. In our earlier research, we proposed a semantic-based visual media retrieval framework for the effective retrieval of the visual media from the internet. It uses visual media metadata and ontology based on the web service to achieve the semantic-based retrieval. In this research, there are more than one visual media service providers and one central service broker. As a preliminary step to the visual media data retrieval, a method is proposed to retrieve the service providers effectively. The method uses the structure of the ontology tree to obtain the providers and their rankings. It also uses the size of sub nodes and child nodes in the tree. It measures the rankings of providers more effectively than previous method. The experimental results show the accuracy of the method while keeping compatible speed against the existing method.

Development a Mobile Transportation Payment System of Used Smartcard (스마트카드를 이용한 모바일 교통결재 시스템 개발)

  • Lee, Sang-Bum;Jung, Hyun-Ho;Choi, Lee-Kwon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.2
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    • pp.171-179
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    • 2011
  • In these days, various wireless internet services are possible since the advanced wireless networks enable to transfer more data than before and smarter devices have developed to display the multimedia information more efficiently. Therefore, Korean MIPS such as SKT and LGT provide many kinds of advanced services such as wireless on-line shopping, mobile banking system and etc using 2.5 generation wireless network technology and smartcards. In a transportation system, a cellular phone can be used as a useful payment tool since most people always keep it and a mobile payment system has developed as infrastructure for wireless on-line services. In this paper, a mobile transportation payment system is introduced. A driver needs to pay a toll fee when he/she uses the highways. Recently, a high pass system has introduced, in which a vehicle can pass a toll gate without stopping to pay the fee to a counter. The payment is done automatically by an attached payment device. We have developed an advanced mobile system in which a smartcard embedded cellular phone is used as a payment device. The personnel and financial information is stored at a smartcard and the communication between the phone and OBU(On Board Unit) is done by Bluetooth.

Image-based Image Retrieval System Using Duplicated Point of PCA-SIFT (PCA-SIFT의 차원 중복점을 이용한 이미지 기반 이미지 검색 시스템)

  • Choi, GiRyong;Jung, Hye-Wuk;Lee, Jee-Hyoung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.23 no.3
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    • pp.275-279
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    • 2013
  • Recently, as multimedia information becomes popular, there are many studies to retrieve images based on images in the web. However, it is hard to find the matching images which users want to find because of various patterns in images. In this paper, we suggest an efficient images retrieval system based on images for finding products in internet shopping malls. We extract features for image retrieval by using SIFT (Scale Invariant Feature Transform) algorithm, repeat keypoint matching in various dimension by using PCA-SIFT, and find the image which users search for by combining them. To verify efficiency of the proposed method, we compare the performance of our approach with that of SIFT and PCA-SIFT by using images with various patterns. We verify that the proposed method shows the best distinction in the case that product labels are not included in images.

Interactive Broadcasting Service using Smart-phone with Emotional Recognition (감정인식 기능의 스마트폰을 통한 양방향 방송서비스)

  • Cho, Myeon-Gyun
    • Journal of Satellite, Information and Communications
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    • v.8 no.4
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    • pp.117-123
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    • 2013
  • The development of the latest emotional recognition and multimedia technology has changed the traditional broadcasting system. The previous broadcasting system, which was operated by the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional broadcasting through the convergence of internet, mobile and smart TV. In this paper, smart-phone application for estimating human emotion(sadness, anger, depression) has been developed and emerged with smart TV, thereby we can present broadcasting service for enhancing the sense of common humanity among people of same group. If there is friend in the depression, we can bring comfort to him by inviting one for TV program what I watch and having a honest talk with facial avatar or emoticon. The proposed emotional broadcasting service inter-working with smart-phone application can give feeling of belonging and happiness to the people suffering from the blues, and it can prevent him from attempting suicide. In addition, smart-phone based emotional broadcasting service can be expended to program recommendation service customized to user's emotion, emotional LED lighting service to maximize the sense of reality and home shopping service taking advantage of the mood of customer.

Usability Test of Website Navigation by Using Spatial Metaphor Concept (공간메타포 개념을 이용한 웹 사이트 네비게이션의 사용성 평가)

  • 이건창;정남호;홍노경
    • Journal of Intelligence and Information Systems
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    • v.10 no.1
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    • pp.93-107
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    • 2004
  • This study is concerned with proposing a new construct named "spatial metaphor" in the field of user interface design for web. Recently, web has been recognized as an important vehicle of delivering messages and information to customers. Since both hyperlink and multimedia technology are crucial part of web, its user interface requires a new approach to enhance user's acceptance of web. In this sense, we introduced a new concept named "spatial metaphor" instead of hierarchical menus. As a theoretical basis, Davis (1986)'s TAM(Technology Acceptance Model) was used to test the statistical validity of the proposed spatial metaphor. For test web site, we developed a prototype designed by using atomic-web system and spatial metaphor. By using the prototype, we built a web-based questionnaire system so that respondents can use it directly before answering the questionnaire. To prove its statistical validity, we collected valid questionnaires and tested with LISREL. In this way, statistical validity of our proposed approach was proven.approach was proven.

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