• Title/Summary/Keyword: 매출

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Prior Industry Experience, Product Attributes and Online Customer Review on New Product Sales: TV Products on Chinese Online Shopping (이전사업경험, 제품속성 및 온라인 고객평가가 제품 매출성과에 미치는 영향: 중국 온라인 쇼핑몰내 TV제품 중심으로)

  • Gao, mingwen;Park, Sangmoon
    • Journal of Technology Innovation
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    • v.24 no.1
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    • pp.85-111
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    • 2016
  • This paper examines the effects of prior industry experience, new product attributes and online customer review on new product sales. Different from prior researches on the volume and valence of customer review on online shopping, this paper investigated multiple factors on new product sales in online shopping mall. Based on 407 TV new products in China online shopping mall, we investigated the relationships of kew factors with new products sales. New products of Incumbent TV manufacturers outsell those of new entrants in TV market. Low initial price and low level of discount rate have positive relationships with new product sales. Technological superiority has positive effect on new product sales but the adoptions of new technological functions show different effects on sales. The volume of online consumer review also has positive relationship with new product sales. This paper suggest some theoretical and practical implications and future research directions.

바젤2 자산상관계수 계산공식의 현실성 검토: 중소기업 대출 포트폴리오를 대상으로

  • Gwon, Tae-Go;Jeong, Jae-Man;Jo, Tae-Geun
    • 한국산학경영학회:학술대회논문집
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    • 2004.11a
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    • pp.73-100
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    • 2004
  • 본 연구는 기업은행은 1999년${\sim}$2003년 중소기업 대출 자료로 바젤2 자산상관계수 계산공식의 현실성을 검토하였다. 실증분석 결과에 따르면, 자산상관계수는 매출규모와는 양(+)의 관계를, 신용등급과는 음(-)의 관계를 갖는 것으로 나타나 바젤2 계산공식이 상정하고 있는 자산상관계수 패턴이 국내에서도 현실성이 있었다. 이는 자산상관계수가 매출규모와 음(-)의 관계를 보이는 것으로 보고한 Kim-Park(2004)과 상반되는 결과이다. 또한, 바젤2에서는 60억원 이하의 매출규모에 대해서는 60억원으로 간주하고 있지만, 매출규모 60억원 이하에서도 자산상관계수가 매출규모와 양(+)의 관계를 갖는 것으로 나타났다. 바젤2 계산공식에 의해 산출된 자산상관계수는 자료로 추정한 자산상관계수가 비해 1.3배${\sim}$19.2배 높으며, 이러한 차이는 통계적으로 유의할 뿐 만 아니라 경제적으로도 유의하다. 회귀분석 결과에 의하면, 바젤2 자산상관계수의 상향편의는 주로 계산공식에서 절편을 과도하게 높게 설정하였기 때문에 발생한 것으로 나타났으며, 바젤2에서는 매출규모와 자산상관계수간의 관계를 선형으로 설정하였지만, 로그선형이 실제 자료를 더 잘 적합시키는 것으로 나타났다. 이상의 결과로 보건대, 바젤2의 자산상관계수 계산공식은 비교적 현실적으로 고아된어져 있지만, 국내의 실정에 맞게 조정하기 위해서 보다 광범위한 실증분석이 필요한 것으로 판단된다.

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ESCO 매출채권

  • Sim, Gyu-Jeong
    • The Magazine for Energy Service Companies
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    • s.57
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    • pp.28-31
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    • 2009
  • 에너지절약전문기업의 운영과 유지 측면에서 가장 중요한 문제점의 하나가 매출채권의 관리이다. ESCO의 태동기 때부터 중요한 문제점은 매출 채권의 부실화에서 대두되었는데, 물론 ESCO업체의 에너지 절감량 측정시 과오나 사후관리 부재로 인한 사용자와의 다툼이 그 원인이 되는 경우도 있었지만 대부분의 경우는 에너지사용자의 부실화가 가장 큰 이유였다. 따라서 ESCO업체의 자체부실로 이어질 수 있는 매출채권의 부실화와 관련된 근본적인 해결방안을 고찰하여 보는 것도 상당이 의미있는 일이라 할 수 있겠다.

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Competition Analysis to Improve the Performance of Movie Box-Office Prediction (영화 매출 예측 성능 향상을 위한 경쟁 분석)

  • He, Guijia;Lee, Soowon
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.9
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    • pp.437-444
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    • 2017
  • Although many studies tried to predict movie revenues in the last decade, the main focus is still to learn an efficient forecast model to fit the box-office revenues. However, the previous works lack the analysis about why the prediction errors occur, and no method is proposed to reduce the errors. In this paper, we consider the prediction error comes from the competition between the movies that are released in the same period. Our purpose is to analyze the competition value for a movie and to predict how much it will be affected by other competitors so as to improve the performance of movie box-office prediction. In order to predict the competition value, firstly, we classify its sign (positive/negative) and compute the probability of positive sign and the probability of negative sign. Secondly, we forecast the competition value by regression under the condition that its sign is positive and negative respectively. And finally, we calculate the expectation of competition value based on the probabilities and values. With the predicted competition, we can adjust the primal predicted box-office. Our experimental results show that predictive competition can help improve the performance of the forecast.

A Study on the Application of Blockchain to Accounts Receivable Insurance to Small and Mid-Size Businesses (중소기업 매출채권보험 활성화를 위한 블록체인 적용방안 연구)

  • Kwon, HyukJun;Kim, Hyeob
    • The Journal of Society for e-Business Studies
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    • v.24 no.4
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    • pp.135-149
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    • 2019
  • Accounts receivable insurance is a system in which small and medium-sized enterprises insure the accounts receivables acquired by the purchasing company, and the insurance company pays when the purchaser fails to pay the debts. Accounts receivable insurance is a very effective means of eliminating the risk of loss due to the counterparty default, and it is economically effective to protect the domestic industry by preventing the bankruptcy of one company leading to a chain bankruptcy of other companies. In this study, we constructed a business model of the accounts receivable insurance, by building an infrastructure based on a private blockchain in activating the accounts receivable insurance accounts. The accounts receivable insurance platform using these blockchain technologies not only addressed the problem of document and reliability verification for insurance, but also sought ways to facilitate accounts receivable insurance by small businesses through rapid transaction rates, easy network expansion and access management based on private blockchain.

Market Performance and Strategy of Program Providers (방송채널사용사업자의 시장 성과와 전략)

  • Lee, Sangwon;Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.287-295
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    • 2021
  • This study examines the performance of program providers(PP) considering various factors. This study employs the panel regression models with the dataset from 2014 to 2019. This study analyzes how various market structural factors and behavioral factors have impact on the performance. The results show that the high proportion of retransmission fees to broadcasting revenue is negatively associated with total media revenue and operating income while advertising revenue is positively associated with these factors. The results imply PPs that have heavily depended on the fees have not showed a superior performance. Current PP markets are evaluated to have low average revenue per users and thus the size of retransmission fees cannot be enlarged. Under such market conditions, PPs focusing on raising advertising revenue show better performance. This study also suggests that PPs that own diverse channel assets have improved their performances.

The Relationship between Collaboration with External Institution and New Product Sales of SMEs: The Role of Technological Innovation and Marketing Capability (중소기업의 외부기관 협력과 신제품 매출 간의 관계: 기술혁신과 마케팅 역량의 역할)

  • Lee, Sang-Won;Shin, Jin-Kyo;Yeo, Kyung-Hwan
    • Korean small business review
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    • v.41 no.3
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    • pp.77-94
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    • 2019
  • The study examined the effect of collaboration with external institution on new product sales, the mediating effects of technological innovation, and the moderating effect of marketing capability. The results showed that external collaboration with external institution has a significant impact on new product sales in the R&D field of SMEs, and technological innovation plays a mediating role in the relationship between collaboration with external institution and new product sales. Also, the effect of marketing capability in the relationship between technological innovation and new product sales was also significant. Finally, the mediating effect of technological innovation between collaboration with external institution and new product sales was moderated by marketing capability.

매출향상제언-원두커피 결합매장의 문제점과 개선방안

  • Yeon, Je-Seong
    • 베이커리
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    • no.1 s.330
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    • pp.119-121
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    • 1996
  • 한 잔의 그윽한 원두커피의 향은 매장전체의 분위기를 일신하기에 충분하다. 베이커리업계는 관련법규 개정으로 93년 6월부터 점포에 커피를 결합하기 시작했다. 그러나 커피의 매출 기여도는 매우 미미한 실정이다. 시장 환경의 변화에 적절히 대응하며 다양해진 소비자의 기호에 유연하게 반응하는 것은 사활이 걸린 문제다. 이에 본지는 기존 원두커피결합매장의 문제점을 짚어보고 커피를 효과적으로 결합, 매출확대를 꾀할 수 있는 방안을 찾아본다.

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