• Title/Summary/Keyword: 매체환경

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Does Online Social Network Contribute to WOM Effect on Product Sales? (온라인 소셜네트워크의 제품판매 관련 구전효과에 대한 기여도 분석)

  • Lee, Ju-Yoon;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.85-105
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    • 2012
  • In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.

A Study on MAC Protocol Design for Mobile Healthcare (모바일 헬스케어를 위한 MAC 프로토콜 설계에 관한 연구)

  • Jeong, Pil-Seong;Kim, Hyeon-Gyu;Cho, Yang-Hyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.2
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    • pp.323-335
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    • 2015
  • Mobile healthcare is a fusion of information technology and biotechnology and is a new type of health management service to keep people's health at anytime and anywhere without regard to time and space. The WBAN(Wireless Body Area Network) technology that collects bio signals and the data analysis and monitoring technology using mobile devices are essential for serving mobile healthcare. WBAN consisting of users with mobile devices meet another WBAN during movement, WBANs transmit data to the other media. Because of WBAN conflict, several nodes transmit data in same time slot so a collision will occur, resulting in the data transmission being failed and need more energy for re-transmission. In this thesis, we proposed a MAC protocol for WBAN with mobility to solve these problems. First, we proposed a superframe structure for WBAN. The proposed superframe consists of a TDMA(Time Division Muliple Access) based contention access phase with which a node can transmit data in its own time slot and a contention phase using CSMA/CA algorithm. Second, we proposed a network merging algorithm for conflicting WBAN based on the proposed MAC protocol. When a WBAN with mobility conflicts with other WBAN, data frame collision is reduced through network reestablishment. Simulations are performed using a Castalia based on the OMNeT++ network simulation framework to estimate the performance of the proposed superframe and algorithms. We estimated the performance of WBAN based on the proposed MAC protocol by comparing the performance of the WBAN based on IEEE 802.15.6. Performance evaluation results show that the packet transmission success rate and energy efficiency are improved by reducing the probability of collision using the proposed MAC protocol.

A Study on Children's Collection Development for Public Library Based on Library Usage of Children's Book Awards (아동문학상 수상작 이용 현황을 기반으로 한 공공도서관의 아동문학 장서 개발에 관한 연구)

  • Yi, Je-Ho;Kwon, Sun-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.51 no.1
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    • pp.175-199
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    • 2017
  • Children's literature has a significant impact on children's intelligence and emotional development. The interest in children's literature is increasingly growing with the expectation of the award winning books and the educational values of children's books. Although the interest has brought about a quantitative increase in the domestic children's books, it has difficulty selecting high-quality children's books among various books. In such an environment, the Children's Literature Award will provide an authoritative source of choice, which will help guide the selection of quality books to those who want to read children's books. In addition to this trend, the library should check the status of winning works and incorporate them into new collection development policies. The purpose of this study is to present the direction of the library book development policy of the public library. For this purpose, 10 public libraries in Seoul, Korea were selected and analyzed quantitatively and qualitatively through the collection status of the children's literature winning books, loan status, turnover, Bonn's use Factor, and Trueswell's 80/20 rule. Based on the results of this analysis, we would like to suggest some issues to be reflected in library development policy of the future.

A Study on Users' Perception towards the Utility of Publication Formats between Printed Books and Electronic Books of Korean Classics Collations and Translations (고전적(古典籍) 정리·번역서의 종이책과 전자책 이용에 대한 이용자 인식 연구)

  • Ko, Young Man;Shim, Wonsik;Song, Min-Sun;Yoon, Hyun Joung
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.259-283
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    • 2018
  • This research aims at understanding the differences between expert and general users' perceptions regarding publication preferences for Korean classics collations and translations in order to formulate future directions for these materials. For this purpose, an overview of changes in publishing in general as well as current status of collation/translation of Korean classics in particular are being identified. An online questionnaire was carried out in order to collect data regarding perceptions and preferences of expert users and general users of Korean classics. The results are based on the analyses of more than 1,000 responses. The analyses show that electronic books will not completely replace printed books and publishing both electronic and printed books in tandem for the time being is most preferable in order to satisfy varying user needs. Statistical analysis shows differences in terms of use value, value from possession, and readability of electronic and printed books in the two groups of users. However, as for the value of preservation by relevant institutions, there was a statistical difference between two groups towards printed books unlike their electronic equivalents. The research shows strong preference towards printed forms of classics collations and translations for the purpose of scholarly research and translation. Actual usage statistics reveal much heavy use of online database of classics translations compared to the use of available electronic books. For future publishing decisions for classics collations and translations will need to take into consideration of their special characteristics and symbolic nature. Proper representation of these materials into electronic format would require a standardized platform that enable various uses in different environments.

An Investigation of Users' Privacy Protection Behaviors: Factors Affecting Privacy Protection Technology Adoption (개인정보보호 기술 수용행동에 영향을 미치는 요인에 대한 연구)

  • Choi, Bomi;Park, Minjung;Chai, Sangmi
    • Information Systems Review
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    • v.17 no.3
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    • pp.77-94
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    • 2015
  • As Internet has become a popular media for sharing information, users create and share tremendous volume of information including large amount of personal information in cyberspace. Sharing private information online can enhance strength of social relationship but it could also bring negative consequences like information privacy invasion. Although many companies and governments address the importance of information privacy online, there are countless cases of crimes and hackings relating personal information online world wide. Since there are some researches investigating the role of governments and organizations on online privacy domain but there is little research regarding users' privacy protection behaviors. This study investigates relationship between Internet users' information privacy protection behavior and environmental factors. Especially, this study focuses on users' behaviors regarding information privacy protection technology adoption. According to our research results, users' online privacy protective behaviors positively affected by governmental regulations expressed as an information privacy protection law. In addition, if user is allowed to use anonymity when he or she uses online services, they have more tendencies to adopt privacy protection technologies. The detailed research findings and contribution are discussed as well.

Design and Implementation of the Digital Photo Frame based on Ubiquitous (유비쿼터스 기반 전자액자의 설계 및 구현)

  • Lee, Joa-Hyoung;Park, Chong-Myung;Heo, Nan-Sook;Jo, Young-Tae;Kwon, Young-Wan;Han, Woo-Ram;Seon, Ju-Ho;Kim, Jong-Wook;Yoo, Jae-Wook;Lee, Kang-Hee;Jung, In-Bum
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.9
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    • pp.1703-1710
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    • 2008
  • As the performance of digital camera keeps going on, the digital camera becomes into wide use recently so that the number of digital images taken by digital camera is increased rapidly. Given the augmentation of digital images, the digital photo frame has appeared for storing and enjoying the digital image and receives attention as the price of digital frame becomes down. However, users with the existing digital frame only could display the digital images and stream media stored in local disk. In the paper, we design and implement a new digital photo frame baled on ubiquitous which could provide a more variety of service to the user. With the proposed digital photo frame, the user could obtain the environment information and the digital image from multimedia sensor network. The users also could enjoy the various stream media stored in the remote streaming server seamlessly. In addition, the user could update the digital image through the web site at anywhere.

A Study on Development of Chinese xian-xia films and its Space Aesthetics in the 21st Century -Foucuse on Journey to the West films (21세기 중국 선협영화의 발전 및 그 공간 미학 연구 - 서유기류 작품을 중심으로)

  • Kim, Bo-Kyong
    • Journal of Convergence for Information Technology
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    • v.9 no.2
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    • pp.115-120
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    • 2019
  • Chinese xian-xia films is a new genre that occurred through the fusion of the genre of martial arts and fantasy. This study analyzed the development of xian-xia films and the space aesthetics of xian-xia films through the miseenscene of the journey to the west films. In particular, the space for xian-xia in the films is divided into the human, urinary, heaven world and the space of conflict. It looks like the fantastic Middle Earth that Tolkien presented, however it is discriminatory in that it shows a highly Chinese appearance and overlapping world centered on the natural environment (the world of Mountains and Livers), such as mountains, deserts, caves, and grasslands, which usually appears in traditional martial arts history. Resently, the boom of journey to the west films is regarded as the change of the Chinese film industry under the influence of the development of IP (Intellectual Property) industry and the western fantasy genre in the 21st century China. This change marks the birth of the new Chinese fantasy "xian-xia" genre with the spirit of the present era that transcends the original world of journey to the west through the hybridization of the genre.

Development and Usability of a Cognitive Rehabilitation System Based on a Tangible Object for the Elderly (고령자를 위한 실감객체기반 인지재활 시스템의 개발과 사용성 연구)

  • Park, Sangmi;Won, Kyung-A;Shin, Yun-Chan;Park, Ji-Hyuk
    • Therapeutic Science for Rehabilitation
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    • v.8 no.1
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    • pp.51-62
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    • 2019
  • Objective: To develop and verify the usability of a cognitive rehabilitation system with diverse cognitive functional levels based on tangible objects for the elderly population. Methods: A study was conducted to investigate the system's strengths and weaknesses by upgrading it with responses from two groups of 15 patients and 4 occupational therapists. After undergoing three forms of training - regarding executive function, memory, and concentration for a total of 20-30 min, the participants were asked to answer a structured questionnaire about contents of the three forms of training, hardware including the tablet PC functioning as a CPU and display media and tangible objects, and satisfaction of experiential usage of the system. Results: Both groups responded that the most interesting training area was executive function while the least interesting was concentration. Six participants reported that the size of the screen of the tablet PC was inappropriate, and five responded that the size of the tool was inappropriate. All therapists and 40% of the patients responded that they were satisfied with this system. Conclusion: This system's features include easy manipulation of tangible tools for performing training tasks, easy selection of and training in cognitive areas based on users' needs, and automatic adjustment of difficulty level based on users' performance. The training environment was designed to be similar to the natural environment by using tangible objects in both hands as input devices for the system, and the system was considered as an alternative to the lack of community cognitive rehabilitation specialists.

An Outstanding Universal Value and the Management of Historic Gardens in Suzhou, China (쑤저우 정원의 세계유산 OUV와 보호관리의 운영방식)

  • Park, Hee-Soung
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.1
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    • pp.76-84
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    • 2019
  • This study was conducted for the purpose of examining the Outstanding Universal Value, World Heritage Values, in Suzhou classical gardens and the operational method of the protection management of historic gardens, and the results of the study are as follows; The first, as a world heritage, Suzhou gardens proved OUV by showing the taste and lifestyle of the literati, the unique class of Chinese history, to the natural environment of the East Yangtze Delta region. In addition, it showed the exchange of international culture with unique Chinese garden techniques. Second, a authentic reconstruction of garden have original value because it exist records of the near past. The 20th-century archives described by the contemporary language and describing the heritage through images using such media as photography and drawing played a decisive role in restoring gardens. Third, the protection management of Suzhou gardens, which began in the 1950s, was carried out in detail, including the reconstruction of components such as buildings, the restoration of plant materials and horticulture technique, the creation of a list through the records of trees, the maintenance of props such as plaque, furniture, and the project to improve water quality and restore waterscape. The last, after the World Heritage inscribing, Garden's protection management was proceeded in two directions. One is that through the reorganization of the administrative management system and the enactment of laws related to Suzhou classical Gardens, the listing heritage is strictly protected and managed, and the other is that the historical gardens are used to establish urban masterplan and urban identity in Suzhou. The range of garden properties greatly expanded by distinguishing the principle of conservation from protection to rational use and the grade of protection, such as whole protection, maintenance protection and protection of historical sites.

Design of Remote Field Eddy Current Sensor for Water-Wall Tube Inspection using Simulation (시뮬레이션을 활용한 유동층보일러 수냉벽튜브 검사용 원격장 와전류 탐상 센서 설계)

  • Gil, Doo Song;Kwon, Chan Wool;Cho, Yong-Sang;Kim, Hak-Joon
    • KEPCO Journal on Electric Power and Energy
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    • v.5 no.1
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    • pp.33-38
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    • 2019
  • Thermal power generation accounts for the highest percentage of domestic power generation, among which coal-fired boiler generation accounts for the highest percentage. Coal boilers generate harmful substances and fine dust during coal combustion and have a serious effect on air pollution. So, fluidized-bed boilers have been introduced as eco-friendly coal boilers. It uses a fluid medium which affect the combustion temperature of coal. Because of it fluidized-bed boilers emit less pollutants than original one. Water-wall tubes play an important role in this fluidized bed boiler. Due to the fluid medium, the wall damage is more severe than the existing boiler. However, there is no quantitative maintenance technique in Korea yet. Remote field eddy current testing is a non-destructive evaluation technique that is often used for inspection of inner and outer wall of tube. it can inspect with non-contact and high speed. However, it is an inspection that proceeds from inside the pipe, and the water-wall tube is not able to enter the interior. In this study, we designed and simulated an external remote field eddy current sensor suitable for water-wall tube of a fluidized - bed boiler using simulations. By obtaining a signal similar to the existing remote field eddy current test, the criteria for the external remote field eddy current sensor design can be presented.