• Korean journal of communication and information
• /
• v.19
• /
• pp.185-211
• /
• 2002

Media convergence is prevalent all over the world, and is expected to change our lives dramatically in near future. Chaos theory is a new emerging theoretical approach to various social phenomena including organization management, economic system, stock market fluctuation, and so on. This thesis is intended to explain media convergence phenomena centered on internet media using basic concepts of chaos theory such as self-organization, co-evolution, and feedback loop. The implications of this tentative study are that we can apply chaos theory to media convergence as other social or natural phenomena, and that maintaining chaos state of media system is useful for accelerating creativities, and that developing media system as an organic system to cooperate with other relevant systems is helpful for promoting life qualities, and that establishing moral order or root value is desirable for implementing communicatopia.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.553-563
• /
• 2022

In the multimedia era and contemporary art, the expression of narrative is expanding in various ways based on formal theory. And the expression form is maximized according to the use of each medium. In terms of understanding artworks, an approach that combines various expressions and media using these narratives is also possible. Therefore, this study analyzed the works of the artists by selecting three artists, Sadic Guissi Alfrazi, Lindsay Sears, and Kara Walker, who fused the media using narrative structures. Through this, it was intended to present the artistic value and significance of the work and the possibility of expanding the narrative expression of contemporary art in the future. As a result of the analysis of previous artists' works, it was shown that the phase of convergence can be derived by using the medium of narrative concepts beyond the dichotomy of content and form, confirming that digital technology and media development are changing the form of art. In addition, it was confirmed that the use of narrative structure facilitates media conversion. It is expected that discussions on the new paradigm of contemporary art will progress in the future.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2014.01a
• /
• pp.369-372
• /
• 2014

스마트폰을 활용한 다양한 서비스는 다양한 문화 및 편의성을 제공하고 있다. 그러나 무분별한 컨텐츠의 접근으로 인해 발생하는 개인의 사적인 정보 유출과 시스템에 악영향을 미치는 코드의 접근으로 사회적인 문제를 발생시키고 있다. 이에 본 논문에서는 스마트폰의 중요 정보를 보호하기 위한 매체접근 관리 정책을 기반으로 단계별 접근 관리 기술을 적용하여 안정한 컨텐츠 및 중요 정보를 보호하기 위한 기술을 제안한다.

• Proceedings of the Korea Contents Association Conference
• /
• 2007.11a
• /
• pp.687-690
• /
• 2007

The environment of digital broadcast which represents as multi-channel and multimedia provides more crisis and pressure to newspapermen called as an uncrowned monarch in region of the press. The circulation of newspaper is declining dramatically and newspaper companies are turning their attention into digital broadcast in order to survive. Furthermore, besides of Chosun, Jung-Ang and Dong-A which are the three major newspapers in S. Korea, local newspaper companies are suffering from severe financial difficulties. However it could be an opportunity for digital broadcasters who undergo the lack of contents whether they are qualitative or quantitative. For the purpose of this study, it is to present a number of strategic approach in order that local newspapers outlast in the competitive digital broadcasting marketplace. Beyond the localism it intends to discuss about tapping into valuable newspaper contents as on-line journalism.

• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.127-146
• /
• 2001

Attitude toward the advertising is widely used in studies of traditional mass media advertising. As internet marketing becomes more important, attitude toward the website will gain parallel status in evaluating effectiveness. And also, studies on relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention was needed. This study sets a hypothetical model about the relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention. And to testify this model, 10 hypotheses were set. The results of the analysis, all variables were related significantly.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.105-114
• /
• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• Journal of the Korean Society for Library and Information Science
• /
• v.50 no.1
• /
• pp.353-375
• /
• 2016

Although people seriously worry that "digital paradox" is a "quiet crisis" to our society as a whole and threatens our future generation, we need to reconsider how we utilize digital media for effective learning as we understand its characteristics and compare the differences among all formats of media that used for learning. The purpose of this study is to suggest and analyze school library media programs as Learning Commons by applying the relevant theories on information, learning, learning with media, and meaningful learning. The study assumes the importance of the school library media programs that manage rich Information in various formats in an educational system. The study provides theoretical grounds and insights to practitioners and researchers in the relevant field as they face the challenges in putting an emphasis of today's school library media programs for student learning in digital age.

• Journal of Global Scholars of Marketing Science
• /
• v.6
• /
• pp.111-126
• /
• 2000

본 연구는 실증주의적 연구방법에 근거한 스포츠마케팅 연구에 자연주의적 접근방법을 소개하고 Ethnographic 면접방법의 적용가능성을 제안하기 위한 목적으로 진행되었다. 이를 위해 스포츠마케팅의 선행연구들의 특성과 연구동향을 검토하고 해설적 연구와 질적분석의 필요성을 제시함과 동시에 Ethnographic면접 방법을 소개하고 스포츠마케팅 연구에 유용성을 제시하였다. Spradly(1996)가 제시한 12단계의 연구과정을 6단계로 축약하고 각 단계에서 의 연구내용을 제시하였다. 또한 스포츠마케팅의 적용분야로 스포츠상품의 생산자인 선수 와 관람소비자의 역할 규명 연구, 스포츠마케팅의 소비과정과 고객만족 연구. 매체를 통 한 소비상황과 서비스적 요인 연구, 스포츠마케팅의 연구영역 등에 적용가능성을 제시하 였다.

• Korean Chemical Engineering Research
• /
• v.58 no.3
• /
• pp.325-345
• /
• 2020

Determination of Best available technology (BAT) was suggested to reduce volatile organic compounds (VOCs) in a petrochemical industrial complex, by conducting human health risk, environmental, and economic assessment based on multimedia fugacity model. Fate and distribution of benzene, toluene, ethylbenzene, and xylene (BTEX) was predicted by the multimedia fugacity model, which represent VOCs emitted from the industrial complex in U-city. Media-integrated human health risk assessment and sensitivity analysis were conducted to predict the human health risk of BTEX and identify the critical variable which has adverse effects on human health. Besides, the environmental and economic assessment was conducted to determine the BAT for VOCs reduction. It is concluded that BTEX highly remained in soil media (60%, 61%, 64% and 63%), and xylene has remained as the highest proportion of BTEX in each environment media. From the candidates of BAT, the absorption was excluded due to its high human health risk. Moreover, it is identified that the half-life and exposure coefficient of each exposure route are highly correlated with human health risk by sensitivity analysis. In last, considering environmental and economic assessment, the regenerative thermal oxidation, the regenerative catalytic oxidation, the bio-filtration, the UV oxidation, and the activated carbon adsorption were determined as BAT for reducing VOCs in the petrochemical industrial complex. The suggested BAT determination methodology based on the media-integrated approach can contribute to the application of BAT into the workplace to efficiently manage the discharge facilities and operate an integrated environmental management system.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.36 no.5A
• /
• pp.464-472
• /
• 2011

As wireless sensor networks are applied to various applications such as environment monitoring and disaster sensing system, there are increased needs for wireless communication in underground environment. Since the previous wireless communication technology using electromagnetic wave is not appropriate for the underground environment, a new alternative is required. Recently a magnetic field communication technology has been proposed and standardized as a domestic KS standard. In this paper, we analyze the media access control protocol of the KS standard by an analysis and a simulation study.