• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.237-244
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• 2007

본 연구는 개인 커뮤니티의 성장 및 지속적인 발전을 위하여 국내 개인 커뮤니티의 대표적인 형태라 할 수 있는 싸이월드 미니홈피 사용자들을 대상으로 지각된 놀이성, 지각된 사용용이성, 지각된 유용성, 지각된 위험 등 개인 커뮤니티의 네가지 지각된 특성요인들이 사용자의 만족에 미치는 영향과 사용자의 만족 정도가 지속적 사용의도 형성에 미치는 상호 영향관계를 파악해 보고자 하였다. 이러한 연구목적을 달성하기 위하여 관련 선행연구에 대한 종합적 검토를 거쳐 구조화된 연구모형을 수립하였고, 미니홈피 사용자 407명을 대상으로 설문조사를 통한 실증분석을 수행한 결과는 다음과 같다. 첫째, 미니홈피의 지각된 사용용이성은 지각된 놀이성과 유용성에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 미니홈피의 지각된 특성 중 지각된 놀이성, 지각된 사용용이성, 지각된 위험 등의 세가지 요인이 사용자의 만족에 유의한 영향을 미치는 것으로 밝혀졌다. 셋째, 미니홈피 사용자의 만족은 지속적 사용의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 한편 사용자의 만족 수준은 미니홈피의 지각된 특성과 지속적 사용의도 간의 관계에 있어 매개역할을 가지고 있음을 확인하였다. 본 연구의 분석 결과를 토대로 개인 커뮤니티 사용자의 만족도를 향상시키고, 장기적으로 충성스런 회원을 유지할 수 있는 방안에 대하여 논의하였다.

• Korea Journal of Hospital Management
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• v.27 no.2
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• pp.1-15
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• 2022

Purposes: The purpose of this study is to examine the effects of health service quality and perceived risks of Korean hospitals on the satisfaction and revisit of Kazakhstan's customers. Among two classified groups: health service providers and health service receivers, this study aims to identify the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction. Methodology: Hypotheses were developed upon the explanations on health service quality, perceived risks, customer satisfaction, and revisit, advanced by prior literature. A survey was conducted on the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction and revisit. The proposed hypotheses were confirmed by examining validity and reliability of the collected data, followed by regression analysis. Findings: First, the five dimensions: reliability, responsiveness, assurance, empathy, and tangibles showed a positive correlation between the impacts of health service quality and customer satisfaction of Korean hospitals. Second, the physical risk, social risk, time-loss risk showed a negative correlation. Lastly, the relation between customer satisfaction and revisit showed a positive correlation. Practical Implication: Health service quality and perceived risks were identified to impose significant effects on Kazakhstan customers. The identified results suggest that Korean hospitals should implement management strategies based on the customers' satisfaction factor.

• Management & Information Systems Review
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• v.28 no.1
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• pp.125-156
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• 2009

The primary purpose of this study is to identify the determinants of the users' satisfaction and commitment in personal media. For these purposes, we developed a research model based on the literature reviews of personal media, perceived risk and interactivity, satisfaction, and commitment. This study has identified four dimensions in the concept of perceived risk, such as privacy risk, social risk, time loss risk, and economic risk, and three dimensions in the concept of perceived interactivity, such as active control, two-way communication, and responsiveness. In survey, data were collected from 428 male and female who have an experience in personal media. Data was analyzed factor analysis, reliability analysis, measurement model analysis, and structural model analysis by utilizing SPSS 15.0 and AMOS 5.0 program. Analysis results of research model indicate the following. Firstly, privacy risk, active control, two-way communication, and responsiveness are significantly related satisfaction. Secondly, privacy risk, time loss risk, economic risk, active control, and two-way communication are significantly related commitment. Thirdly, users' satisfaction has positive relationship with commitment in personal media. Based on these results, theoretical implications for relevant researchers and managerial implications for personal media vitalization and marketing strategy are discussed. Finally, limitations for this study and further research issues are suggested.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.38-49
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• 2015

The purpose of this study was to investigate tangible clues influence on perceived risk and overall satisfaction of customers at family restaurant in South Korea. In this research overall CFA and SEM were employed to analyze the data. Tangible clues were divided to 3 factors and perceived risk to 6 factors. Tangible clue 1 'physical evidence', had negative(-) influence on financial risk(p<0.01), performance risk(p<0.01) and psychological risk(p<0.001). Tangible clue 2 'employee' affected negatively(-) time risk(p<0.001), performance risk(p<0.001), psychological risk(p<0.01) and social risk(p<0.001). And tangible clue 3 'service process' influenced negatively(-) physical risk(p<0.01), time risk(p<0.05), financial risk (p<0.001) and performance risk(p<0.01). And among customer's perceived risks, 3 factors(time risk~p<0.001, performance risk~p<0.001, social risk~p<0.001) influenced negatively(-) their overall satisfaction. Through these results, it appears that customers perceive various tangible clues and risks at family restaurants. And they are likely to satisfy or dissatisfy according to their perceived risks. As a result, food service companies need to research various customers' perceived risks as important marketing strategy, and reduce them for increase and induction of customers' satisfaction.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.385-396
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• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• Asia Marketing Journal
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• v.3 no.1
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• pp.30-47
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• 2001

본 연구에서는 가상시장에서 인터넷쇼핑몰을 통해 제품을 구매한 경험이 있는 소비자의 재구매의도를 확인하고자 시도하였다. 인터넷쇼핑몰을 통해 제품을 재구매하기 위해서는 이전 구매경험의 만족이 결정적 요인으로 작용할 것으로 가정하였다. 이러한 쇼핑만족에 영향을 주는 요인으로는 쇼핑몰의 구조적 특성(심미성, 이용편리성), 제품특성(품질, 가격), 그리고 서비스 특성(확신성, 신뢰성, 반응성) 등을 포함하였다. 이들 요인이 쇼핑만족에 영향을 주고, 만족이 재구매의도에 영향을 줄 것으로 가정하였다. 또한, 이들 만족과 재구매의도간의 관계는 지각된 위험 및 제품관여에 따라 조절역할을 할 것으로 가정하였다. 이러한 가설들간의 관계를 분석하고자 구조방정식모델을 실시하였고, 조절변인들의 조절효과는 조절회귀분석을 통해 검증하였다. 분석결과, 모든 연구가설들은 유의적으로 나타났다. 즉 쇼핑몰의 구조적 특성, 제품특성 및 서비스 특성은 쇼핑만족에 영향을 주며, 이러한 쇼핑만족은 소비자의 재구매의도에 영향을 주는 것으로 나타났다. 또한 만족과 재구매의도간의 관계는 지각된 위험과 관여수준에 따라 조절역할을 하는 것으로 나타났다

• Journal of Digital Convergence
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• v.14 no.10
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• pp.147-158
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• 2016

The purpose of this study is to define determinants of tourists' behavior focused on tourism omni-channel and to verify the relationship between tourism information search motivation, tourism omni-channel satisfaction, tourism experience and perceived risk. We presented the hypotheses including ease of use, trust and satisfaction and also analyzed the moderator effects of tourism experience and perceived risk(financial risk, psychological risk) variables. For an accuracy of expected results, we focused on survey with 298 respondents. Based upon prior studies, it is meaningful that this study verified 1) the positive relationship between tourism information search motivation and tourism omni-channel satisfaction and 2) the significant moderating effect of financial risk on the relationship between tourism information search motivation and tourism omni-channel satisfaction.

• Proceedings of the Costume Culture Conference
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• 2002.06a
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• pp.26-27
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• 2002

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.1-11
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• 2016

The purpose of this study is to examine the factors influencing relationship quality and L-Loyalty in Location-Based Service (LBS). This model tests various theoretical research hypotheses relating to LBS, relationship quality, and L-Loyalty. The target population of this study is LBS users. The results of hypothesis testing are as follows. First, personalization and perceived value positively influence commitment and perceived risk negatively influence commitment. Second, personalization, ubiquity, and perceived value positively influence satisfaction and perceived risk negatively influence satisfaction. Finally, commitment and satisfaction positively influence L-Loyalty. The results of the study will provide various implications to improve relationship quality and to secure high loyalty customers in LBS.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.51-65
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• 2010

This study attempts to examine how the perception of risk and customer satisfaction influence the intention to recommend when selecting a Korean restaurant. 257 copies of the questionnaire for the Chinese students studying in Daegu and Gyeongsangbuk-do are analyzed. Three hypotheses were established and the results are as follows. First, as a result of difference analysis about perception of risk depending on dining types, there are significant differences in all factors of preception of risk partially. Second, as a result of difference analysis of customer behavior depending on dining types, there are significant differences between revisit intention and recommendation intention, and dining motivation and preferred Korean menu. Third, the effects of 6 factors of perception of risk on customer behavior are analyzed, and there are decreased customer satisfaction as the customers perceive financial and psychological crisis highly.