• Title/Summary/Keyword: 만족도 지표

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A Study on Customer Satisfaction of Mobile Shopping Apps Using Topic Analysis of User Reviews (사용자 리뷰 토픽분석을 활용한 모바일 쇼핑 앱 고객만족도에 관한 연구)

  • Kim, Kwang-Kook;Kim, Yong-Hwan;Kim, Ja-Hee
    • The Journal of Society for e-Business Studies
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    • v.23 no.4
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    • pp.41-62
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    • 2018
  • Despite the rapid growth of the mobile shopping market, major market participants are continuing to suffer operating losses due to severe competition. To solve this problem, the mobile shopping market requires research to improve customer satisfaction and customer loyalty rather than excessive competition. However, the existing studies have limits to reflect the direct needs of customers because they extract the factors on the basis of the Technology Acceptance Model and the literature study. In this study, to reflect the direct requirements of users of mobile shopping Apps, we derived concretely and various factors influencing customer satisfaction through a topic analysis using user reviews. And then we assessed the importance of derived factors to customer satisfaction and analyzed the effects of customer satisfaction on customer complaints and customer loyalty on a structural equation model based on the American customer satisfaction index. We expect that our framework linking a topic analysis and a structural equation model is to be applicable to studies on the customer satisfaction of other mobile services.

An Evaluation of Importance and Performance for the Silver Orchestra Program Using IPA (중요도-만족도 분석(IPA) 기법을 활용한 노인복지관의 실버 오케스트라 프로그램 평가에 대한 연구)

  • Her, Soon-Goo
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.287-300
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    • 2020
  • The present study applied the IPA(Importance-Performance Analysis) to derive several practical alternatives for the improvement of Chuncheon Silver Orchestra program using IPA(importance-performance analysis). Most importantly, this work performed a comparative study using sample data collected from two groups of silver member(N=53) and program operator(N=32). A careful literature review leaded to the development of six types of evaluation sectors, including 'connection with the local community', 'budget operation', 'program operation', 'manpower operation', 'public relations strategy' as well as 'environment for program operation'. This work further devised twenty-two evaluation items. The results indicated that silver member group rated 'manpower operation' the highest in their both perceived importance and performance. Program operator group rated 'budget operation' and 'manpower operation' rated the highest in their perceived importance and performance, respectively. The results form IPA matrix analysis provides an important implication that much efforts and interests should be sustainably given from the perspective of the silver member group and the program operator group coupled with four types of IPA quadrant, accordingly.

Analysis by Delphi Survey of a Performance Evaluation Index for a Salt Reduction Project (델파이 조사를 통한 저염화사업 성과평가 지표 분석)

  • Kim, Hyun-Hee;Shin, Eun-Kyung;Lee, Hye-Jin;Lee, Nan-Hee;Chun, Byung-Yeol;Ahn, Moon-Young;Lee, Yeon-Kyung
    • Journal of Nutrition and Health
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    • v.42 no.5
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    • pp.486-495
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    • 2009
  • The purpose of this study was to analyze the performance evaluation index for a salt reduction project. Questionnaires were developed in order to investigate salt reduction programs nationwide. The evaluation index and programs were analyzed through the case study of a salt reduction program in public health centers. The validity of the salt reduction program's evaluation index was determined based on study of the Delphi survey and on discussion with nutrition and health care professionals. The Delphi survey showed that daily salt intake was the most valid nutritional evaluation index. Stroke mortality and stomach cancer mortality were good health care evaluation indexes. The method for measuring salt intake that had the greatest validity was a 24-hour urine collection. However, 24-hour urine collection had the lowest score for ease of performance. The combined scores of validity and ease of performance showed that the survey method for dietary attitude and dietary behavior, dietary frequency analysis (DFQ 15), and a salty taste assessment, in that order, were proper methods. The high reliability of the salty taste assessment indicated that the percentage of the population that exhibits proper salt intake (2,000 mg sodium or less daily) and the percentage of the population that consumes low-salt diets as nutritional evaluation indexes also will be helpful to evaluate performance of salt reduction programs.

A Case Study on the Correlation between the Quantitative and Qualitative Evaluation of IT Investment Performance (IT 투자성과의 정량적 평가와 정성적 평가의 상관관계에 관한 사례연구)

  • Lee, Jae-Beom;Hong, Yu-Jin;Chang, Yun-Hi;Kim, Sang-Soo
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.683-692
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    • 2006
  • IT투자 성과의 정량화에 대한 필요성이 높아짐에 따라 많은 학계와 연구단체에서 IT투자 성과의 화폐가치 전환 및 정량적 평가를 위한 다양한 측정방법들을 개발하여 제시하고 있으며, 이들 기법을 활용하여 IT투자 성과를 정량적으로 평가하는 기업들이 점차 늘고 있다. 그러나 이와 같은 IT투자성과의 정량적 평가 기법을 도입한 기업의 실무자들은 화폐가치로 전환되어 도출된 결과들이 가시적으로 확인될 수 있는 것이 아니기 때문에 IT가 제공하는 실 효과를 제대로 반영하여 평가되었는지에 대하여 확신하지 못하고 있다. 이에 본 연구는IT투자 성과의 정량적 평가 결과를 기존의 많은 연구를 통해 IT투자 성과의 정성적인 평가로 입증된 사용자 만족도로써 설명이 가능한지를 사례 기업의 정량적 평가결과와 사용자 만족도를 분석함으로써 상관관계를 파악하였다. 사례 연구 결과, 다음과 같은 시사점을 도출하였다. 첫째, 정보화 효과금액은 사용자 만족도와 상관관계가 있다. 둘째, 합리적인 정보화효과금액의 도출을 위해서는 조직 내에서 시스템의 효과를 정량화할 수 있는 지표 개발 및 화폐전환데이터의 관리가 중요하다. 셋째, IT ROI는 시스템간의 성과를 비교하는 것에는 부적절하며 개별시스템의 성과 및 효율성 측정 기준으로 사용한다. 넷째, 정량적 평가가 여전히 시스템의 전략적인 부분 등에 대한 평가에는 미흡하기 때문에 이를 보완하기 위한 방법으로 사용자 만족도의 사용이 가능하다.

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The Prediction of the Interior Luminous Effect using Computer Graphic Method (CG를 이용한 실내공간 조명연출효과의 예측- 건축화 조명을 중심으로 -)

  • 홍승대
    • Archives of design research
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    • v.14 no.1
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    • pp.135-144
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    • 2001
  • The purpose of this study is to investigate the relationships between apartment residents'satisfaction and preferences and their environments on purpose to provide useful data for developing new apartment environment based on resident's needs and wants. this research was executed through a questionnaire survey method. The major findings are as follows : (1) Preference of large space of apartment dwelling is still prevailing. The older people have the tendency to prefer orientation to vista. (2) Among environmental factors of livingroom, size is mostly ranked higher than vista and orientation. Result of higher ranking of vista than orientation can be explained with the change of life cycle and patterns based on social environmental change and development of environmental control systems. (3) The highest concern about interior design is targeted to livingroom, and quality of finish materials is preferred at the highest.

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A Study on the Preference for Interior Spaces in Apartment Houses (아파트 공간의 선호 성향 변화에 관한 연구)

  • 류호창;이호중
    • Archives of design research
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    • v.14 no.1
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    • pp.159-166
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    • 2001
  • The purpose of this study is to investigate the relationships between apartment residents'satisfaction and preferences and their environments on purpose to provide useful data for developing new apartment environment based on resident's needs and wants. this research was executed through a questionnaire survey method. The major findings are as follows : (1) Preference of large space of apartment dwelling is still prevailing. The older people have the tendency to prefer orientation to vista. (2) Among environmental factors of livingroom, size is mostly ranked higher than vista and orientation. Result of higher ranking of vista than orientation can be explained with the change of life cycle and patterns based on social environmental change and development of environmental control systems. (3) The highest concern about interior design is targeted to livingroom, and quality of finish materials is preferred at the highest.

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Impact of Smoothed Replenishment Ordering Policy on the Performance Measures in Supply Chain (스무딩된 주문 정책이 공급사슬의 성과지표에 미치는 영향)

  • Cho, Myeon-Sig
    • Journal of the Korea Society for Simulation
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    • v.20 no.2
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    • pp.19-27
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    • 2011
  • This study investigates impact of smoothed replenishment ordering policy on the performance measures such as lead time, order fulfillment ratio, and inventory cost. We consider a two-echelon supply chain: a single retailer orders using smoothed order up to replenishment policy and a manufacturer produces the retailer's orders on a make to order basis. Simulation result confirms that lead time from the manufacturer can be reduced by smoothed ordering policy as expected. However, smoothing orders may deteriorate the customer order fulfillment ratio and inventory cost in a retailer. We also observe that variance of manufacturing time contributes more than mean of manufacturing time to both order fulfillment ratio and inventory cost. Therefore, variability of upstream manufacturing time should be minimized.

Qualitative Analysis of Research Papers of KIGAM World Class Laboratories (WCL) Candidates (논문 질적평가를 통한 KIGAM 세계수준 후보연구실 기술수준 평가)

  • Ahn, Eun-Young
    • Economic and Environmental Geology
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    • v.47 no.3
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    • pp.227-235
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    • 2014
  • For technology level assessment of KIGAM World Class Laboratories (WCL) candidates, bibliometric and qualitative analysis was conducted on their research papers listed on the SCIE database during 2009-2012. For the six research areas of geoscience and mineral resources, a research excellence indicator was applied using a Modified Rank Normalized Impact Factor (mrnIF), which was introduced by Heo et al. (2008) and Cho (2013). The KIGAM research department in rare metals utilization had the highest score for Impact Factor (IF) per paper in 2012 but the groundwater department or the exploration geophysics department came first based on the position and the mrnIF. Applying the mrnIF, the KIGAM research department in groundwater achieved excellent results in 2009 and 2011 and the urban mine department or exploration geophysics department came first place in other years. In the groundwater area, the percentage of research papers over 80 or 90 mrnIF, using Cho (2013)'s research excellence index, was the highest in 2011. The Cho (2013)'s excellent research indicator, 20%, the ratio of over 90 mrnIF was matched in the urban mining area for the whole research period, 2009-2012, and in the groundwater area for several years except 2010. Qualitative analysis of research papers can show the technology level of research departments. KIGAM World Class Laboratories (WCL) candidates should focus on increasing the quality and the quantity of their research papers.

Evaluating the Quality of Recommendation System by Using Serendipity Measure (세렌디피티 지표를 이용한 추천시스템의 품질 평가)

  • Dorjmaa, Tserendulam;Shin, Taeksoo
    • Journal of Intelligence and Information Systems
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    • v.25 no.4
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    • pp.89-103
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    • 2019
  • Recently, various approaches to recommendation systems have been studied in terms of the quality of recommendation system. A recommender system basically aims to provide personalized recommendations to users for specific items. Most of these systems always recommend the most relevant items of users or items. Traditionally, the evaluation of recommender system quality has focused on the various predictive accuracy metrics of these. However, recommender system must be not only accurate but also useful to users. User satisfaction with recommender systems as an evaluation criterion of recommender system is related not only to how accurately the system recommends but also to how much it supports the user's decision making. In particular, highly serendipitous recommendation would help a user to find a surprising and interesting item. Serendipity in this study is defined as a measure of the extent to which the recommended items are both attractive and surprising to the users. Therefore, this paper proposes an application of serendipity measure to recommender systems to evaluate the performance of recommender systems in terms of recommendation system quality. In this study we define relevant or attractive unexpectedness as serendipity measure for assessing recommendation systems. That is, serendipity measure is evaluated as the measure indicating how the recommender system can find unexpected and useful items for users. Our experimental results show that highly serendipitous recommendation such as item-based collaborative filtering method has better performance than the other recommendations, i.e. user-based collaborative filtering method in terms of recommendation system quality.

Scheduling System using CSP leer Effective Assignment of Repair Warrant Job (효율적인 A/S작업 배정을 위한 CSP기반의 스케줄링 시스템)

  • 심명수;조근식
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2000.11a
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    • pp.247-256
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    • 2000
  • 오늘날의 기업은 상품을 판매하는 것 뿐만 아니라 기업의 신용과 이미지를 위해 그 상품에 대한 사후처리(After Service) 업무에 많은 투자를 하고 있다. 이러한 양질의 사후서비스를 고객에게 공급하기 위해서는 많은 인력을 합리적으로 관리해야 하고 요청되는 고장수리 서비스 업무를 빠르게 해결하기 위해서는 업무를 인력들에게 합리적으로 배정을 하고 회사의 비용을 최소화하면서 정해진 시간에 요청된 작업을 처리하기 위해서는 인력들에게 작업을 배정하고 스케줄링하는 문제가 발생된다. 본 논문에서는 이러한 문제를 해결하기 위해 화학계기의 A/S 작업을 인력에게 합리적으로 배정하는 스케줄링 시스템에 관한 연구이다. 먼저 스케줄링 모델을 HP 사의 화학분석 및 시스템을 판매, 유지보수 해 주는 "영진과학(주)"회사의 작업 스케줄을 분석하여 필요한 도메인과 고객서비스전략과 인력관리전략에서 제약조건을 추출하였고 여기에 스케줄링 문제를 해결하기 위한 방법으로 제약만족문제(CSP) 해결기법인 도메인 여과기법을 적용하였다. 도메인 여과기법은 제약조건에 의해 변수가 갖는 도메인의 불필요한 부분을 여과하는 것으로 제약조건과 관련되어 있는 변수의 도메인이 축소되는 것이다. 또한, 스케줄링을 하는데에 있어서 비용적인 측면에서의 스케줄링방법과 고객 만족도에서의 스케줄링 방법을 비교하여 가장 이상적인 해를 찾는데 트래이드오프(Trade-off)를 이용하여 최적의 해를 구했으며 실험을 통해 인력에게 더욱 효율적으로 작업들을 배정 할 수 있었고 또한, 정해진 시간에 많은 작업을 처리 할 수 있었으며 작업을 처리하는데 있어 소요되는 비용을 감소하는 결과를 얻을 수 있었다. 검증하였다.를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서의 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용가능하리라 여겨진다.선의 효과가 나타났다. 표본기업들을 훈련과 시험용으로 구분하여 분석한 결과는 전체적으로 재무/비재무적 지표를 고려한 인공신경망기법의 예측적중률이 높은 것으로 나타났다. 즉, 로지스틱회귀 분석의 재무적 지표모형은 훈련, 시험용이 84.45%, 85.10%인 반면, 재무/비재무적 지표모형은 84.45%, 85.08%로서 거의 동일한 예측적중률을 가졌으나 인공신경망기법 분석에서는 재무적 지표모형이 92.23%, 85.10%인 반면, 재무/비재무적 지표모형에서는 91.12%, 88.06%로서 향상된 예측적중률을 나타내었다.ting LMS according to increasing the step-size parameter $\mu$ in the experimentally computed. learning curve. Also we find that convergence speed of proposed algorithm is increased by (B+1) time proportional to B which B is the number of recycled data buffer without complexity

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