• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.55-73
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• 2006

Inter-Korean cooperative tourism business has turned mutual confrontation and tension between two Koreas for the past 50 years to a peace, stability, mutual understanding and co-prosperity. Currently, with a million tourists visiting Mt. Kumgang, a new chapter for reconciliation and peace opened in inter-Korean cooperation. This study was initiated as an attempt to discern how inter-korean cooperative tourism business can effectively promote local tourism and economy. The purposes of this study are (1) to explore the present tourism situation of Goseong in Gangwon province such as tourism policy, tourism ressources and infrastructure, tourism products and tourist arrivals; (2) to examine the effect of Mt. Kumgang Tourism Business on the tourism development of Goseong; and (3) to investigate any significant relationship among its factors. This study examines the experiences of 189 Goseong resident groups. The findings of this study will provide future policy makers with useful implications in tourism planning and management.

• Journal of the Korean association of regional geographers
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• v.14 no.5
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• pp.492-506
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• 2008

This paper aims to explore the characteristics of regional network of Korean firms in Dalian City, China, which is focused on social, cultural and institutional characteristics. To achieve this goal, the paper attempts to analyze the supply of raw material and parts, sales and cooperative relations of the firms. Among Korean firms in Dalian City, the characteristic of non-local network can be seen in supply enterprise of raw material, parts and semi products. On the other hand, a tighter local network relationship can be seen in sales. Large companies appear stronger in non-local network than small businesses and small businesses are stronger in local network. In terms of cooperation among enterprises, many firms have networks of joint marketing, joint use of equipments, exchange of techniques and information with the supply enterprise. With the customer enterprise, there is a network in joint marketing and manpower training. Especially, most of the customer enterprises are Chinese ones, which have extensive networks in big cities, such as in Beijing, Shanghai, Guangzhou, Tianjin and Dalian. In local network, the Korean firms in Dalian cooperate in product development, finance and manpower training with local firms. And in non-local cooperation, Korean firms are active in tech support, information exchange and R&D.

• Journal of Technology Innovation
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• v.18 no.1
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• pp.1-20
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• 2010

Firm’s social network has been known as an important firm strategy because it could promote technological innovation and also minimize economic uncertainty. In this study, we identify four types of firm’s social network activities such as Collaboration, Manufacturing/Marketing/Distribution Agreements, Financing, and M&A, and analyze how these activities affect firm performance using U.S biotechnology firm data. We found that Manufacturing/Marketing/Distribution Agreements increased firm performance in short-run. Also, collaboration with pharmaceutical and biotechnology firms had a positive effect on firm performance, too. However, collaboration with public institutes or universities had a negative effect on firm performance in short run, which implies its collaboration would be mainly focused on research in pure science area. These empirical results provide two policy implications. First, social network strategy should be encouraged in the Korean biotechnology industry. Secondly, governments should consider developing polices that support collaboration of biotechnology with public institutes or universities, to promote technological innovation.

• Defense and Technology
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• no.6 s.292
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• pp.36-51
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• 2003

방산물자의 수출촉지활동은 민간업체, 정부, 군요원들로 이루어진 공동 마케팅팀을 구성하여 해외 방산물자 전시회에 참가하여 개별 수출건과 관련하여서도 결집된 노력을 경주하여야 된다. 국내의 독자적인 개발품목이 많지 않기 때문에 지금까지는 국제 무기전시회에 정부와 방산업체가 참여하는 기회가 없었으나, 이제 국내의 방위산업과 개발된 무기체계를 홍보하고 마케팅활동을 할 수 있도록 정부는 전시회 참가 기획 및 업체지원, 개별 방산업체는 자사제품의 판촉을 담당하도록 협력체제를 발전시켜야 한다.

• Nuclear industry
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• v.14 no.7 s.137
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• pp.8-11
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• 1994

해외원전사업은 아직 초보단계이기 때문에 시장정보와 $\ulcorner$마케팅$\lrcorner$능력에 있어서 열세(劣勢)에 있는 등 사업추진에 어려움이 많고 위험부담이 수반된다. 해외원전 사업을 성공적으로 달성하기 위해서는 우선 해외시장 정보의 공유(共有)와 국내 관련업체들의 분야별 상호보완적인 협력체제를 유지해야 한다. 또한 단기에 가시적인 성과를 기대하기 보다는 장기적으로 인내심을 갖고 꾸준히 추진하는 전략적인 노력이 필요하다. 우리의 진출 분야는 원자력사업을 시작하려는 나라들과 교류를 증진하면서 타당성(妥當性) 조사, 설계, 기자재 공급, 기술용역 지원, 그리고 건설 시공 등을 맡는 것이다.

• Journal of Cadastre & Land InformatiX
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• v.44 no.1
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• pp.195-212
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• 2014

This study was performed in order to contributing the influence factors in the real estate marketing strategy which largely affects the success of a real estate sale and development projects. Articles have to be concluded with the Influence factors of Satisfaction based on the type of Real Estate through PLS Regression Analysis. Building data was conducted by the target population specializing in the real estate sale and development business. Classification of real estate business classified by the way of the residential and non-residential parted. In the case of Housing type in the analysis result, the main factors were made by calculating the each factor such as brand trust, Strengthening the alliance and partnership, Traffic environment, Relaxing the requirements for a Real estate sales, Business presentation, Unsold benefits and Relaxing the requirements for payment. Otherwise, In the case of non-residential in the analysis result, the factors such as Relaxing the requirements for payment, Customer Orientation, living environment, Unsold benefits, Strengthening the alliance and partnership and communication terms made an influence to satisfaction.

• Journal of Digital Convergence
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• v.9 no.3
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• pp.203-212
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• 2011

This study aims to suggest the ways of mutually beneficial cooperation between large companies and small companies in the field of telecommunication services. To achieve this goal, it attempts to introduce mutually beneficial cooperation plans based on horizontal relationships rather than vertical relationships among large companies and small companies. Research contents will suggest the similarities and differences of individual telecommunication companies by analyzing mutually beneficial cooperation plans of large companies and small companies based on domestic three telecommunication companies. It examines the perceptions of people who are engaged in large companies and small companies in order to enhance the recognition on the mutual cooperation of large companies and small and medium companies. Based on research results, it attempts the activation methods of mutual cooperation of large and small companies.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2005.10a
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• pp.341-352
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• 2005

This study tries to analyze the dynamic market mechanism adopting relationship marketing techniques targeting between the shipping companies and shippers. Shipping companies rely on sales operation. so that analyzing the relation of structure of shipping companies and shippers needs to focus on the sales person's characteristic relationship and shipping company characteristic relationship. Therefore this study tries to focused on shipping companies to make a long term relationship with shippers affect matters which are, main of relationship quality and antecedent factor of characteristics of the shipping company and characteristics of the salesperson. It can be proffered available informations for construction of long term relationship between shipping companies and shippers.

• Journal of the Korean Society for Railway
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• v.12 no.6
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• pp.915-920
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• 2009

Place Marketing is a new strategy for the regional development, using the regional image, facility and history. The purpose of this paper is to search the possibility of place marketing in the area of railway. Already there were some cases to vitalize the close line and out-of-business station. In this context, some ideas to connect the railway with trip, leisure and regional festival are recommended. For the market place, the cooperation with local government is essential.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.215-224
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• 2012

The purpose of this study is to investigate the external collaboration factors that affect the performance of Korean venture businesses. We use 1,567 firm data (from Venture Business Survey by Small & Medium Business Administration) and analyze the effect of the external collaborations with large business, research institutions, other small business, and foreign companies, on their sales increase between 2008 and 2009. Our analysis shows that Korean venture business' collaborations with research institutions or foreign companies increase their sales statistically significantly, while their collaborations with large business decrease their sales significantly. In the mean time, their collaborations with other small businesses show no significant result. Additional analysis on the collaboration categories between venture businesses and large businesses shows that collaborative R&D, employee training and collaborative marketing help venture business to increase their sales significantly, while financial collaborations have a significant negative effect on sales increase. Technology transfers and profit-sharing mechanism have no significant effect. The result shows that venture business' collaborations for the increase in the fundamental capability of innovations and for searching new markets rather than simple transfer of technology or financial collaborations, have significant positive effects on the increase in sales.