• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2008.10a
• /
• pp.17-20
• /
• 2008

리테일 브랜딩은 자사 브랜드의 아이덴티티를 소비자가 직접 체험하고 교감할 수 있는 공간을 제공하는 새로운 개념의 공간 마케팅 전략이다. 각 기업들은 광고 등을 통한 단순한 브랜드의 이미지 주입보다는 리테일 브랜딩 공간 제공에 주목하고 있다. 본 연구의 목적은 리테일 브랜딩이 적용한 사례의 분석을 통해 리테일 브랜딩 공간 유형을 도출하여 리테일 브랜딩 공간 마케팅의 기초자료를 마련하고자 한다.

• Annual Conference of KIPS
• /
• 2014.11a
• /
• pp.294-297
• /
• 2014

리테일 업계의 최대 화두는 다양한 미디어 채널을 상호 연계하여 방문고객체험을 극대화시키는 것이다. 리테일 매장을 방문하는 고객들은 이미 스마트폰을 사용하여 관심상품을 미리 조회해보고, 상품평도 살펴본다. 본 논문에서는 리테일 매장 내 게임체험 전용공간을 마련하고 방문고객의 게임 앱 사용행태를 분석한다. 이를 바탕으로 리테일 매장을 게임 홍보채널로 활용하고자 하는 욕구를 가지는 게임 스타트업 업체에게 사용자 체험 극대화를 위한 제안 및 분석자료를 마련한다.

• Journal of Digital Convergence
• /
• v.19 no.5
• /
• pp.197-205
• /
• 2021

Recently, the retail industry has been increasingly demanding information technology convergence and utilization to respond to various external environmental threats such as COVID-19 and to be competitive using AI technologies, but there is a very lack of research and application services. This study is a CCTV video data-driven AI application case study, using CCTV image data collection in retail space, object detection and tracking AI model, time series database to store real-time tracked objects and tracking data, heatmap to analyze congestion and interest in retail space, social access zone.We present the orientation and verify its usability in the direction designed through practical implementation.

• Archives of design research
• /
• v.19 no.4 s.66
• /
• pp.91-100
• /
• 2006

The contemporary consumer's fashion retail shops are becoming diverse in function and sensitivity while keeping in mind the effects of consumer's lifestyles according to changing fashions. Recently, external changes and expressive characteristics have become symbolic in retail fashion shops. This reinforces the importance of the skin, which is becoming image-sensitive and increasingly important. Therefore, this thesis will study the relationship between expressive tendency and skin in fashion retail shops by distinguishing the characteristics of a skin historically as well by categorizing the four brands from flagship stores which have introduced brand identity and an exceptional expressiveness of skin into types of form and space.

• Annual Conference of KIPS
• /
• 2024.10a
• /
• pp.920-921
• /
• 2024

본 논문은 스마트 리테일 환경에서 객체 검지 기술의 적용에 관한 방법을 제안한다. 스마트 리테일은 자영업자나 소상공인 사업장의 전반적인 운영과 고객의 요구를 충족하기 위하여 첨단 기술을 활용하는 분야이다. 객체 검지 기술은 영상에서 사람, 물체 등 다양한 객체를 실시간으로 검지하여 객체 종류, 위치와 크기 정보 등을 제공하며, 이러한 정보는 재고관리, 고객 행동 분석, 무인 결제 시스템 등에서 유용하게 활용될 수 있다. 최근에는 딥러닝 기반의 객체 검지 기술이 우수한 성능을 보이고 다양한 분야에서 활용되고 있지만, 고성능의 객체 검지 기술을 운용하기 위해 고가의 하드웨어가 필요하다는 문제가 존재한다. 본 논문에서는 웹기반의 스마트 리테일 서비스 모델과 소규모사업장환경의 저가 하드웨어에서 객체 검지 기술을 적용하는 방법을 제안하고, 스마트 리테일에서 가장 중요한 객체인 사람 검지에 관한 성능을 분석한다.

• Journal of Global Scholars of Marketing Science
• /
• v.14
• /
• pp.193-212
• /
• 2004

This study attempted to provide preliminary information for retailers to identify viable entertainment elements and to select and develop the optimal mix of entertainment elements for target consumer groups. The study examined consumer responses to various retail entertainment elements and analyzed differences in responses by consumer characteristics. The index of retail entertainment elements was developed with 49 items including entertainment facilities, dining facilities, retail, service facilities, store atmosphere, and marketing mix. The results from respondents' perceived excitement and visit intention for each entertainment element generally showed higher responses to basic marketing mix and store atmosphere elements rather than to entertainment and dining facilities. There were significant differences in responses by gender and age. The results imply that selection and application of retail entertainment elements need to consider target consumer characteristics.

• Journal of Digital Convergence
• /
• v.19 no.1
• /
• pp.187-198
• /
• 2021

This study aims to understand the current status of the use of IoT-based products and services from the perspective of consumers and analyze the role and consumption value of each service-generated from the products and services. Their features and generated consumption value have been identified The decision-making process was divided into based on three stages (pre-purchase, purchase, and post-purchase) stages, and IoT services were classified in stages. In the pre-purchase stage, the IoT service provides information and alternatives, and is used for interaction and automatic payment systems in the purchasing stage. In the post-purchase stage, repetitive purchases are encouraged and after-sale services are provided. Throughout the decision-making process, smart retai application and servicel provides epistemic and functional value. In addition, it provides conditional and social value in the pre-purchase stage, and conditional value in the post-purchase stage. This study aims to provideprovides marketers and retailers an insight advice for the enhanced satisfaction of consumersimproving the satisfaction of consumers and the development of smart retail by examining the consumer-centered consumption value.

• The Research Journal of the Costume Culture
• /
• v.31 no.4
• /
• pp.452-466
• /
• 2023

This study focused on how retail tech promotes differentiated customer experiences in offline fashion stores. The purpose of this study is to determine the effects of the characteristics of fashion retail tech stores on consumers' flow and satisfaction. We surveyed Koreans aged 10 to 50 who had experienced offline fashion retail tech stores. The survey was conducted from April 28, 2023, to May 21, 2023. The total number of survey respondents was 200. The quantitative data collected through questionnaires was analyzed using SPSS 25.0. To reveal the effects of fashion retail tech store characteristics on consumer's flow and satisfaction, frequency analysis, we conducted frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis. The results of this study, figured out that fashion retail tech store's characteristics, including playfulness, efficiency, interaction, and information provision, have a significant impact on behavior flow, emotional flow, and satisfaction. As a result of analyzing the influence of consumers' flow led to satisfaction, it was confirmed that emotional flow positively influenced satisfaction, but behavioral flow had no meaningful effect on satisfaction. The results of our study can be used to make a successful marketing strategy and can serve as foundational data for consumer research on retail-tech-applied offline fashion stores.

• Fashion Information and Technology
• /
• v.2
• /
• pp.33-39
• /
• 2005

• TTA Journal
• /
• s.128
• /
• pp.112-117
• /
• 2010