• Journal of Distribution Science
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• v.15 no.8
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• pp.55-64
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• 2017

Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.463-466
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• 2016

Sharing of product and process information with partners is a basic activity and key requirement which ensures success of distribution. ePedigree that encapsulates all of the event data from manufacturer to retail shop provides a flexible mechanism of storing and sharing traceable information to the partners of supply chain and credibility of shared information through digital signature based on Public Key Infrastructure (PKI). To generate the signature that can be authenticated through PKI, the partners of supply chain should pay for PKI certificates from Certificate Authority (CA). In case of agrifood cooperatives which consist of petty merchants or farmers, it is hard to pay for the PKI certificate for all members and is a big obstacle for the ePedigree to be applied to the supply chain. This paper proposes a private certification method of ePedigree for cooperatives. Cooperatives can apply the ePedigree using the proposed method to all the members at small cost and the proposed method can assure the credibility of information at the same level of the previous ePedigree.

• Journal of the Korean Regional Science Association
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• v.40 no.1
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• pp.89-110
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• 2024

REITs are very closely related to real estate management, but there have been no prior studies analyzing the location of REITs assets. Therefore, this study analyzed the location characteristics of REITs assets in two aspects to clarify the location characteristics by using spatial information of REITs assets. First, the characteristics of the type of city where REITs assets are distributed were analyzed, and second, the characteristics of the zoning where REITs assets are distributed were analyzed. As a result of analyzing the characteristics of the city where REITs assets are distributed by type, it was analyzed that in the case of the capital area, both the ratio of cities with REITs assets location and the intensity of REITs assets location (number of REITs assets per city) have location characteristics by city hierarchy in the order of metropolitan city > big city > small and medium-sized city. In the case of non-capital area's metropolitan and large cities, the ratio of REITs assets location cities is similar to that of the capital area, but the location intensity of REITs assets was analyzed to be significantly lower than that of the capital area. As a result of the analysis of REITs assets by type, housing REITs assets tend to be located in the old downtown commercial zoning and the new downtown residential zoning, office REITs assets are characterized by concentration of location in specific commercial zoning of Seoul, and retail REITs assets are located mainly in the old downtown station area. In addition, it was found that logistics REITs assets tend to be located in management zoning, centering on key logistics hub cities in the region.