• Journal of the Korean Data and Information Science Society
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• v.27 no.4
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• pp.845-854
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• 2016

Sentiment analysis or opinion mining is a technique of text mining employed to identify subjective information or opinions of an individual from documents in blogs, reviews, articles, or social networks. In the literature, only a problem of binary classification of ratings based on review texts in an online review. However, because there can be positive or negative reviews as well as neutral reviews, a multi-class classification will be more appropriate than the binary classification. To this end, we consider the multi-class classification of ratings based on review texts. In the preprocessing stage, we extract words related with ratings using chi-square statistic. Then the extracted words are used as input variables to multi-class classifiers such as support vector machines and proportional odds model to compare their predictive performances.

• Journal of Intelligence and Information Systems
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• v.28 no.1
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• pp.311-328
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• 2022

Because of the spread of smartphones due to the development of information and communication technology, online shopping mall services can be used on computers and mobile devices. As a result, the number of users using the online shopping mall service increases rapidly, and the types of products traded are also growing. Therefore, to maximize profits, companies need to provide information that may interest users. To this end, the recommendation system presents necessary information or products to the user based on the user's past behavioral data or behavioral purchase records. Representative overseas companies that currently provide recommendation services include Netflix, Amazon, and YouTube. These companies support users' purchase decisions by recommending products to users using ratings, purchase records, and clickstream data that users give to the items. In addition, users refer to the ratings left by other users about the product before buying a product. Most users tend to provide ratings only to products they are satisfied with, and the higher the rating, the higher the purchase intention. And recently, e-commerce sites have provided users with the ability to vote on whether product reviews are helpful. Through this, the user makes a purchase decision by referring to reviews and ratings of products judged to be beneficial. Therefore, in this study, the correlation between the product rating and the helpful information of the review is identified. The valuable data of the evaluation is reflected in the recommendation system to check the recommendation performance. In addition, we want to compare the results of skipping all the ratings in the traditional collaborative filtering technique with the recommended performance results that reflect only the 4 and 5 ratings. For this purpose, electronic product data collected from Amazon was used in this study, and the experimental results confirmed a correlation between ratings and review usefulness information. In addition, as a result of comparing the recommendation performance by reflecting all the ratings and only the 4 and 5 points in the recommendation system, the recommendation performance of remembering only the 4 and 5 points in the recommendation system was higher. In addition, as a result of reflecting review usefulness information in the recommendation system, it was confirmed that the more valuable the review, the higher the recommendation performance. Therefore, these experimental results are expected to improve the performance of personalized recommendation services in the future and provide implications for e-commerce sites.

• The Korean Journal of Applied Statistics
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• v.35 no.1
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• pp.19-33
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• 2022

With the explosive growth of social media, its abundant text-based data generated by web users has become an important source for data analysis. For example, we often witness online movie reviews from the 'Naver Movie' affecting the general public to decide whether they should watch the movie or not. This study has conducted analysis on the Naver Movie's text-based review data to predict the actual ratings. After examining the distribution of movie ratings, we performed semantics analysis using Korean Natural Language Processing. This research sought to find the best review rating prediction model by comparing machine learning and deep learning models. We also compared various regression and classification models in 2-class and multi-class cases. Lastly we explained the causes of review misclassification related to movie review data characteristics.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.05a
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• pp.43-46
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• 2019

관광지에 대한 관광객의 평가는 날씨, 계절, 관광객의 밀집 정도 등 다양한 환경적 요소에 따라 변화한다. 각 관광지는 객관적인 관점으로 최상의 관광을 경험하게 할 고유한 컨디션이 존재하며 이를 추출하기 위해선 관광에 영향을 주는 여러 환경들에 대한 다중 요인 분석이 가능할 만큼의 정보가 필요하다. 본 논문에서는 심층신경망을 기반으로 한 문장분석기술을 응용하여 관광지 리뷰에 적용, 평점이 포함되지 않은 리뷰에 평점을 추가하여 기상이나 계절, 휴무일 등의 다양한 분류가 가능할 수준의 데이터를 보충하고 축적/보충된 방대한 평점데이터를 토대로 맞춤 추천이 가능하도록 하는 시스템을 설명한다. 이에 본 논문은 학습 환경 구축, 리뷰와 기상 정보의 결합, 최종 추천 방법 등 전반적인 프로세스에 대한 내용을 설명한다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.81-89
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• 2020

Online reviews we encounter commonly on SNS, although a complex range of assessment information affecting the consumer's preferences are included, it is general that such information is just provided by simple numbers or star ratings. Based on those review types, it is not easy to get specific information that consumers want and use it to make a decision for purchase. Therefore, in this study, we propose a prediction methodology that can provide ratings broken down by evaluation items by performing sentiment analysis on restaurant reviews written in Korean. To this end, we select 'food', 'price', 'service', and 'atmosphere' as the main evaluation items of restaurants, and build a new sentiment dictionary for each evaluation item. It also classifies review sentences by rating item, predicts granular ratings through sentiment analysis, and provides additional information that consumers can use to make decisions. Finally, using MAE and RMSE as evaluation indicators it shows that the rating prediction accuracy of the proposed methodology has been improved than previous studies and presents the use case of proposed methodology.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.739-741
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• 2018

감성분석을 통한 텍스트의 긍/부정 판단은 의사결정 시스템을 포함한 여러 분야에서 중요한 역할을 맡고 있다. 이런 흐름에 맞춰 감성분석 기술은 여러 기술과 융합하여 발전해왔는데 문장 내 자질을 추출하여 이용하는 자질 공학적 접근 방식과 심층 신뢰 신경망을 이용한 구조 또한 응용 사례에 속한다. 본 논문에서는 이러한 응용 기술 중 심층 신경망을 응용한 분석기술을 사용하여 관광지에 대한 평점이 포함된 문장을 학습하고 이를 SNS 관광지 리뷰에 적용하여 평점을 매기는 시스템을 설계한다.

• Knowledge Management Research
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• v.22 no.3
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• pp.273-293
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• 2021

Due to the COVID-19 pandemic, the size of the e-commerce has been increased rapidly. This pandemic, which made contact-less communication culture in everyday life made the e-commerce market to be opened even to the consumers who would hesitate to purchase and pay by electronic device without any personal contacts and seeing or touching the real products. Consumers who have experienced the easy access and convenience of the online purchase would continue to take those advantages even after the pandemic. During this time of transformation, however, the size of information source for the consumers has become even shrunk into a flat screen and limited to visual only. To provide differentiated and competitive information on products, companies are adopting AR/VR and steaming technologies but the reviews from the honest users need to be recognized as important in that it is regarded as strong as the well refined product information provided by marketing professionals of the company and companies may obtain useful insight for product development, marketing and sales strategies. Then from the consumer's point of view, if the ratings of reviews are widely diverged how consumers would process the review information before purchase? Are non-converged ratings always unreliable and worthless? In this study, we analyzed how consumer's regulatory focus moderate the attitude to process the diverged information. This experiment was designed as a 2x2 factorial study to see how the variance of product review ratings (high vs. low) for cosmetics affects product attitudes by the consumers' regulatory focus (prevention focus vs. improvement focus). As a result of the study, it was found that prevention-focused consumers showed high product attitude when the review variance was low, whereas promotion-focused consumers showed high product attitude when the review variance was high. With such a study, this thesis can explain that even if a product with exactly the same average rating, the converged or diverged review can be interpreted differently by customer's regulatory focus. This paper has a theoretical contribution to elucidate the mechanism of consumer's information process when the information is not converged. In practice, as reviews and sales records of each product are accumulated, as an one of applied knowledge management types with big data, companies may develop and provide even reinforced customer experience by providing personalized and optimized products and review information.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.113-127
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• 2021

This study classifies review attributes into ratings, number of comments and image information in online shopping mall to verify their impact on brand attitude and purchase decision and e-WOM intention. Use SPSS 23.0 for frequency analysis, factor analysis and regression analysis. The results showed that review attributes have a positive effect on brand attitudes, purchase decision and e-WOM intention, but the number of comments has not affect on purchase decision. Brand attitude has a positive effect on purchase decision and e-WOM intention. Brand attitude has media effect in the relationship between ratings, image information and purchase decision, and in the relationship between review attributes and e-WOM intention. As these results, consumers don't always like to have a lot of comments. and should allow to focus on high ratings and photo reviews as much as possible when writing reviews.

• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.259-266
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• 2023

In this paper, we propose an algorithm that can improve the accuracy performance of collaborative filtering using attribute-based opinion mining (ABOM). For the experiment, a total of 1,227 online consumer review data about smartphone apps from domestic smartphone users were used for analysis. After morpheme analysis using the KKMA (Kkokkoma) analyzer and emotional word analysis using KOSAC, attribute extraction is performed using LDA topic modeling, and the topic modeling results for each weighted review are used to add up the ratings of collaborative filtering and the sentiment score. MAE, MAPE, and RMSE, which are statistical model performance evaluations that calculate the average accuracy error, were used. Through experiments, we predicted the accuracy of online customers' app ratings (APP_Score) by combining traditional collaborative filtering among the recommendation algorithms and the attribute-based opinion mining (ABOM) technique, which combines LDA attribute extraction and sentiment analysis. As a result of the analysis, it was found that the prediction accuracy of ratings using attribute-based opinion mining CF was better than that of ratings implementing traditional collaborative filtering.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.71-89
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• 2016

Sentiment analysis is used for identifying emotions or sentiments embedded in the user generated data such as customer reviews from blogs, social network services, and so on. Various research fields such as computer science and business management can take advantage of this feature to analyze customer-generated opinions. In previous studies, the star rating of a review is regarded as the same as sentiment embedded in the text. However, it does not always correspond to the sentiment polarity. Due to this supposition, previous studies have some limitations in their accuracy. To solve this issue, the present study uses a supervised sentiment classification model to measure a more accurate sentiment polarity. This study aims to propose an advanced sentiment classifier and to discover the correlation between movie reviews and box-office success. The advanced sentiment classifier is based on two supervised machine learning techniques, the Support Vector Machines (SVM) and Feedforward Neural Network (FNN). The sentiment scores of the movie reviews are measured by the sentiment classifier and are analyzed by statistical correlations between movie reviews and box-office success. Movie reviews are collected along with a star-rate. The dataset used in this study consists of 1,258,538 reviews from 175 films gathered from Naver Movie website (movie.naver.com). The results show that the proposed sentiment classifier outperforms Naive Bayes (NB) classifier as its accuracy is about 6% higher than NB. Furthermore, the results indicate that there are positive correlations between the star-rate and the number of audiences, which can be regarded as the box-office success of a movie. The study also shows that there is the mild, positive correlation between the sentiment scores estimated by the classifier and the number of audiences. To verify the applicability of the sentiment scores, an independent sample t-test was conducted. For this, the movies were divided into two groups using the average of sentiment scores. The two groups are significantly different in terms of the star-rated scores.