• Title/Summary/Keyword: 리뷰의 유익성

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Identifying Factors Affecting Helpfulness of Online Reviews: The Moderating Role of Product Price (제품 가격에 따른 온라인 리뷰 유익성 결정 요인에 관한 연구)

  • Baek, Hyun-Mi;Ahn, Joong-Ho;Ha, Sang-Wook
    • The Journal of Society for e-Business Studies
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    • v.16 no.3
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    • pp.93-112
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    • 2011
  • For the success of an online retail market, it is important to allow consumers to get more helpful reviews by figuring out the factors determining the helpfulness of online reviews. On the basis of elaboration likelihood model, this study analyzes which factors determine the helpfulness of reviews and how the factors affecting the helpfulness of an online consumer review differ for product price. For this study, 75,226 online consumer reviews were collected from Amazon.com. Furthermore, additional information on review messages was also gathered by carrying out a content analysis on the review messages. This study shows that both of peripheral cues such as review rating and reviewer's credibility and central cues such as word count of review message and the proportion of negative words influence the helpfulness of review. In addition, the result of this study reveals that each consumer focuses on different information sources of reviews depending on the product price.

나노$TiO_2$계 화합물과 응용

  • Hwang, Yong-Gil;Gil, Sang-Cheol
    • Proceedings of the Materials Research Society of Korea Conference
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    • 2009.05a
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    • pp.57.1-57.1
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    • 2009
  • 나노이산화티타늄은 인체에는 화장품, 의약, 식품분야 등에 쓰이고 외부 환경 재료에는 광촉매로서 유독가스 정화제, 옥내 외 항균, 수소발생 가시광 응답형 촉매 및 멤브레인 필터 등과 전자소재용 유전재료, 발광 재료 등 용도가 다양하다. 나노 산화티타늄 화합물의 제조법은 수열합성법, 기상법 등 여러 방법이 있다. 이들에 대한 리뷰의 목적은 2009년도 정부의 투자 계획 중에서 본제목에 관련되는 핵심 산업 재원 원천기술 개발, 태양광, 풍력 등의 신재생 에너지 개발, 록색 기술 개발을 통한 에너지절약형 LED 개발, 차세대 핵심환경 기술 개발, 핵심나노기반기술개발 등의 개발을 위하여 4,363억 원의 예산을 편성하고 연구자와 기술자들이 참여하여 유익한 실적이 창출되기를 원하고 있으므로 본 발표자들은 이 분야에서 연구하는 연구자와 기술자들에게 이 분야에 관련되는 자료를 참고로 제시하는데 있다. 페로브스카이트형 산화물인 유전재료($BaTiO_3$), 발광재료(CaTiO3:Pr3+적색), 박막형 반응기재료($Ca0.8Sr0.2TiO_3$), 등의 여러 가지 산화물은 류통식 급속 승온 수열 합성법, 겔 졸 법, 수열 합성법 등 여러 방법에 의하여 페로브스카이트형 산화물 입자 직경이 약 20nm~100nm 범위까지 합성된다. 태양광을 조사하여 물을분해 해서 수소를 생산하는 산화티타늄계 가시광 응답형 Vis-$TiO_2$ 박막은 기상법으로 제조하는데 한 예로써 RF 스퍼터링법으로 박막을 제조하여 수소와 산소를 회수하였으며, 황도프산화티타늄, 질소 도프 산화티타늄은 유기물 분해에 의한 공해제거, $NO_x$ 제거 등 환경정화에 사용되고, 고온 고압수법/산화티타늄 복합기술에 의해서는 바이오매스 분해 하고, 일종의 수열법인 개량형 HyCOM 법은 가시광 응답성 산화티타늄을 합성하여 NO가스 제거에 사용한다. 이들 여러 방법에 관한 것을 소개하고저 한다.

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The Importance of Employee's Perceptions When Conducting a Company's CSR Strategy : The Concept of 'Authenticity' (조직의 CSR 전략 이행과정에서 직원 인식 중요성 : '진정성' 개념을 바탕으로)

  • Jung, Ji-Young;Kim, Sang-Joon
    • Korean small business review
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    • v.43 no.4
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    • pp.27-57
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    • 2021
  • How does authenticity influence the process that conducts a company's CSR Strategy? Authenticity, an internal/external alignment condition that an employee feels in relation to an organization, means the decision on how true and beneficial to employees through their experiences, such as thoughts and emotions. Also, it can be understood as a process of meaning formation between the organization's strategy to conduct CSR and the perception of employees conducting CSR. To prove the relation between authenticity and CSR clearly, we used various techniques like Text Mining, Topic Modeling and Semantic network analysis about O corporation's 657 review data, from 2015 to 2021. As a result of the analysis, we find out the special issues and types. The analysis shows that the issue concerning the 'external image' is the biggest characteristic of authenticity perception in other conditions. Furthermore, the types of authenticity perception evaluations are largely divided into acceptance and rejection, in detail, five categories. This study indicates that organizations should consider both external and internal conditions when establishing CSR strategies. In addition, it is necessary to be an interactive circular relationship between the organization and employee, collecting and reflecting employee's perceptions. Finally, this study proposes ways to overcome problems related to interaction.

Biomarkers for Canine Mammary Tumors (반려견 유선종양 바이오 마커)

  • Chan-Ho Lee;Young Sun Choi;Suk Jun Lee;Sung-Hak Kim
    • Journal of Life Science
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    • v.34 no.6
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    • pp.434-441
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    • 2024
  • Mammary gland tumors are the most common tumors detected in non-spayed female dogs and pose a significant clinical challenge. Due to the strong similarity between canine mammary tumors (CMT) and human breast cancer (HBC), biomarkers identified in HBC can also be detected in CMT. These biomarkers have been shown to offer valuable insights into early diagnosis, prognosis, and treatment strategies. The purpose of this article is to provide a concise overview of CMT biomarkers based on the current literature. Traditional treatments for CMT in dogs typically begin with surgery, followed by chemotherapy, radiotherapy, or hormonal therapy. However, these treatments alone are not always fully effective. A diagnostic biomarker can detect the presence of a disease or the characteristics of a disease and classify an individual's status. Prognostic biomarkers focus on predicting the expected progression, recurrence, or survival of the disease in patients. By utilizing advances in understanding the mechanism of canine-specific mammary gland tumors, the estimation of biomarkers offers hope for improved outcomes in cancer patients. Novel technologies, such as single-cell RNA sequencing analysis, could provide a valuable resource for deciphering intra- and inter-tumoral heterogeneity. This review paper explores current research on CMT biomarkers and suggests directions for their development.