• Title/Summary/Keyword: 로컬 브랜드개발 역량

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A Study on the Effects of Local Start Up Education on Start Up Motivation and Start Up Competency of Education Participants (로컬창업교육이 교육참여자들의 창업동기 및 창업역량에 미치는 영향에 관한 연구)

  • Won-hee lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.353-354
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    • 2023
  • 본 연구는 부산지역 청년 창업교육의 활성화와 예비 청년 로컬창업자의 맞춤형 창업역량개발을 위해 부산지역 대학생들을 대상으로 한 현장 실무중심 창업교육이 지역 대학생들의 창업동기와 창업역량에 어떤 영향을 미치는지 살펴보고자 하는 실증연구이다. 본 연구에서는 창업동기의 구성요인을 경제적동기와 자아실현동기로 구분하였으며 창업역량은 로컬창업에 필요한 실무역량, 로컬 브랜드개발역량, 재무분석역량이 창업교육 수료 후 어떠한 유의한 영향을 미치는 실증분석을 통해 알아보고자 한다. 이를 위해 본 연구에서는 부산지역 K대학교 창업관련 교과 수강생을 대상으로 설문조사를 실시하고자 한다.

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A Study on the Impact of Local Entrepreneurship Education on the Entrepreneurial Motivation, Entrepreneurial Competencies, and Entrepreneurial Spirit of Education Participants

  • Won-Hee Lee
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.11
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    • pp.201-208
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    • 2023
  • This study is an empirical research aimed at examining the impact of practical, field-oriented local entrepreneurship education for college students and prospective entrepreneurs in the Busan area on their entrepreneurial motivation, entrepreneurial competencies, and entrepreneurial spirit. The study is conducted to enhance the activation of youth entrepreneurship education in the Busan area and to tailor entrepreneurship competency development for prospective local young entrepreneurs. In this study, the factors of entrepreneurial motivation were divided into economic motivation and self-realization motivation, while entrepreneurial competencies were categorized into practical competencies for local entrepreneurship, local brand development competencies, and financial analysis competencies. To conduct the empirical analysis, a survey was administered to 139 participants who took part in entrepreneurship education from March to October 2023. The research findings indicate that local entrepreneurship education significantly influences participants' entrepreneurial motivation, entrepreneurial competencies, and entrepreneurial spirit. Furthermore, it was observed that entrepreneurial spirit also has a significant impact on entrepreneurial motivation and competencies. These results suggest the practical importance of tailoring entrepreneurship education to the specific characteristics of local prospective entrepreneurs.