• Journal of KIISE:Software and Applications
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• v.35 no.12
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• pp.753-763
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• 2008

The amount of UCCs (User Created Contents) has been increasing rapidly and is associated with a serious copyright problem. Automatic logo detection in videos is an efficient means of overcoming the copyright problem. However, logos have varying characteristics, which make logo detection and recognition very difficult. Especially, there are frequent logo transitions in a video, comprising several video contents. This disrupts accurate video segmentation based on logos. Therefore, this paper proposes an accurate logo transition detection method for recognizing logos in digital video contents. The proposed method accurately segments a video according to logo and efficiently recognizes various types of logos. The experimental results demonstrate the effectiveness of the proposed method for logo detection and video segmentation according to logo.

• The KIPS Transactions:PartD
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• v.15D no.6
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• pp.857-860
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• 2008

In this paper, we propose a removable logo watermarking technique for copyright protection of digital image. Then, visible logo is inserted into digital image to protect copyright, and the information removed by the logo is embedded by a new quantization watermarking. In a legal usage, the image can be reconstructed without logo after watermarking detection process. Experiment results show that the proposed method maintains high image quality in both watermarked images and reconstructed images, and is practical and effective in protection of image copyright.

• Archives of design research
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• v.19 no.2 s.64
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• pp.151-162
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• 2006

The purpose of this thesis is to upgrade brand logo's equity by objective and professional evaluating tool. A brand logo is the main factor in making brand equity, but many times a brand logo is decided without objective judgment because making a logo is considered an intuitive process. To minimize the poor judgment by non-experts, a brand logo needs objective numerical grading tool. Thus, a brand logo is a factor in making a brand identity, not only brand image. That is why brand logo must be chosen by an expert's object judgment. The concrete method to obtain a objective, and at the same time professional grading tool which can De used for the developing and verifying process for a brand logo is as below-first, considering brand judgment from various angles through existing literature, I found various logo grading factors and then extracted them with professional identity designer's subjective consideration. second, applying extracted factors to actual logo grading, verify as a efficient design management tool

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.193-204
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• 2009

The importance of corporate identity design has been recently highlighted in the marketing. However, logotype among marks that represent the image of a company has been neglected relatively comparing to symbol mark and logo mark. A logotype should be something to represent the personalities and characteristics of a company in suggestive ways. For such reasons, the image expressions by shape are thought to be important. Consequently, the formative aspects of visual communication design should be examined with emphases. However, it is true that studies on the formative aspects regarding logotypes and logo marks, especially studies on the shapes of font types and the responses of consumers to them, are lacking. Accordingly, this study examined the visual shape of logotype preferred by consumers and the shape of logotype preferred by consumers according to the business type of companies. As a result of research, there were differences in the elements of logotype preferred according to the business type of companies; as for construction companies is preferred the body of the type of dotum font with bold stem, without serif, with oblique, straight-line and curve-line endings; as for banks is preferred the body of the type of dotum font without serif, with oblique ending and with one-side curve style of serif, the stem in a middle level; as for laboratories is preferred the body of the type of dotum font with oblique ending, with bold stem and straight-line serif. The elements that should be commonly applied to construction companies, banks and laboratories appear to be the oblique ending but the curve-line ending and shallow stem seemed to be avoided. On the other hand, the serif, ending and gulim appeared to be applied differently according to the business type.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.76-89
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• 2011

The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07a
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• pp.184-186
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• 2005

디지털 콘텐츠의 무분별한 복제와 유포로 인한 저작권 및 소유권에 대한 침해가 날로 급증하고 있다. 특히, 네트워크의 발달과 디지털 카메라의 손쉬운 이용으로 온라인 상에서 개인의 디지털 영상이 넘쳐나고 있지만 이에 대한 정보 보호 기술은 전무한 상황이다. 본 논문에서는 이와 같은 디지털 영상의 저작권을 보호하기 위한 기술로 양자화 영상 워터마킹을 이용한 제거 가능한 로고 기법을 제안한다. 즉, 디지털 영상에 인지 가능한 로고를 삽입하여 저작권을 보호하며, 로고에 의해 제거된 부분의 정보를 워터마킹으로 영상에 삽입하여 정당한 사용 시에는 로고를 제거하고 원영상을 복원할 수 있다. 제안된 방법을 실제 영상에 적용하여 실험해 본 결과, 워터마크가 삽입된 영상이나 로고에 의해 제거된 부분을 복원한 영상 모두 원영상과 차이를 느낄 수 없는 우수한 화질을 보였으며, 저작권 보호 측면에서도 삽입된 로고에 의한 저작권 인지력이 뛰어나 실용적으로 매우 우수한 방법임을 확인하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.1-2
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• 2013

최근 다양한 모바일 디바이스의 개발 및 대중화로 인해, 사용자가 콘텐츠에 노출되는 시간이 급증하고 있다. 이와 함께, 사용자가 필요한 정보를 선택적으로 제공하기 위한 사용자 맞춤형 서비스의 개발도 많은 관심을 받고 있다. 이를 위해서는 콘텐츠가 내포하는 정보를 자동적으로 추출하여 인식하는 기술이 필수적이며, 채널 정보는 지능적 상황 인지를 위해 방송 영상이 가지는 중요한 정보 중 하나이다. 이에 본 논문은 영상 정보 기반의 채널 로고 인식 기법을 제안한다. 본 기법은 채널 로고가 포함된 동영상에서 색상 정보와 그라디언트를 추출하여 동영상 내의 각 좌표가 로고에 해당할 가능성을 의미하는 Logosity 개념을 정의한다. Logosity를 기반으로 채널 로고 후보 영역을 탐지하고, 각 로고 후보에 대해 채널 종류를 판단하는 분류를 수행한다. 실험을 통하여 제안하는 알고리즘이 다양한 채널의 영상에 대해 뛰어난 인식 및 분류 성능을 나타냄을 확인한다.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.500-510
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• 2015

This study examined the effect of face sensitivities on a consumer's choice of luxury product's logo size. To answer the research question, an experimental design was planed and conducted where the stimulus for the experiment comprised two luxury brands, Louisvuitton and Couronne. For each brand, three different sizes of a logo were considered; no logo, logo with small size, and logo with big size. Each product has an identical design, color, and size except for the size of logos. A total of 115 students were enrolled in the experiment to select one of the logo sizes in each brand. Through the data analysis, we found that shame consciousness and consciousness for others among face sensitivities were significantly associated with the choice of a logo size both in Louisvuitton and Couronne. In addition, there was no significant difference in face sensitivities between male and female, but was significant difference in the choice of a logo size between male and female.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.93-100
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• 2011

Sonic branding is defined as creation and management of brand value by using sounds. Among various methods of sonic branding, sonic logo, i.e., brand’s acoustic identification element, is the most widely used form and usually combined with visual logo. Although sonic branding has become an increasingly important tool for marketers, little academic research has been done on this topic. The current study investigates neural responses to sonic branding using functional Magnetic Resonance Imaging (fMRI). Brain activity of 15 right-handed participants was monitored with 3T MRI machine, while they viewed sequentially presented pictures of brand logos (20 visual logos usually accompanied by sonic logos and 20 visual logos unaccompanied by sonic logos) without sound. Results showed that brain areas known to be associated with auditory imagery (including superior temporal gyrus, STG), showed greater activation for the visual logos usually accompanied by sonic logos compared to visual logos unaccompanied by sonic logos, although actual sound was not presented during scanning. The degree of familiarity participants have with the brand and its advertisements was correlated positively with signal strength in these areas.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.125-139
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• 2024

The corporate logo symbolizes the company's value, goals and vision as a visual symbol representing the company. It serves as a communication tool for companies by conveying different messages depending on design and color. As demands for ESG management have recently increased, companies have begun to implicitly demonstrate values such as environmental protection and corporate transparency through logos. Companies use logos as a strategy to visually emphasize the value they pursue and project the desired image as a signal. In this process, stakeholders who see the logo experience cognitive bias. Therefore, this study seeks to find out that ESG value can be indirectly communicated by the design of corporate logos, which can also affect a company's ESG evaluation. In addition, this study will examine the moderate effect that logos expect to encounter a greater bias effect as the companies actively include ESG-related issues in corporate disclosure data. This study conducted an analysis of 617 KOSPI-listed companies using ESG evaluation data from 2020 to 2022. The analysis confirmed the significant relation of the type of logo and ESG disclosure on ESG evaluation but found partially moderate effect of ESG disclosure.