• Journal of dental hygiene science
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• v.9 no.3
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• pp.265-270
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• 2009

This research provides the point of view by operating SPSS(14.0) about effective management and marketing focusing on customer by comparing and analyzing the effect which affects loyalty for the dental clinic and the rapport occurring when the dental worker communicates affirmatively with customers. The data was gathered from 300 customers visiting to a private dental clinic through the self-administered questionnaire in Jinju, Gyeng-nam. The communication(.017) and value property(.006) of service provider affects the rapport significantly. Last, the trust(.000), value property(.023) and the rapport(.000) affect the loyalty-a result variable-significantly.

• Management & Information Systems Review
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• v.31 no.4
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• pp.445-467
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• 2012

Service is delivered to customers through interactions between service personnel and customer that will influence encounter outcomes. During service encounter, physical, psychological, emotional elements will be put into the service delivery. Thus, the purpose of this paper was to understand the rapport in hospitality & service encounter and examine the relationship between service provider's interaction, customer's participation and relationship belief. The research findings indicated that service provider's interaction and customer's participation were positively related to rapport. Furthermore, rapport which a customer feels from employee was found to contribute greatly to successful relationship beliefs with customers.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2013.06a
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• pp.379-381
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• 2013

상황에 따라 사회적 구조가 바뀌는 것은 우리 사회가 역동성을 띠고 있다고 할 수 있다. 어떤 조직이나 마찬가지이지만 상호 소통하기 위해 커뮤니케이션의 중요성은 막대하다. 이러한 커뮤니케이션의 중요성은 VTS에서도 찾아볼 수 있는데, 상황을 마인드 모델에 적용시켜 VTS가 가지는 특수한 상황을 분석하고, 심리적으로 적용하여 VTSO와 user와의 관계에 좀 더 신뢰를 쌓을 수 있는 방안을 모색해 보았다.