• 복식
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• 제52권3호
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• pp.171-187
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• 2002

The purpose of this study is to grasp the meanings of retro-fashion, to research the design characteristics and background on the birth of repro-fashion. It can help to confirm the importance of aesthetic marketing which is based on human feelings, the roles and cultural and industrial meanings. Reto-fashion Is one of the mediums between the expression of Post-modern fashion and emotional sympath of human beings as consumer and fashion creators. So this inspiration is the way of fashion creativities. The backgrounds of appearance repro-fashion are reflection about materialism and technique and 20th century, the sense of instability and finding new ideas from the past. The characteristics of retro-fashion designs are as follows : First, the styles have been come from 50's. 60's, 70's, and 80\`s. It means that the styles not just expressed to return to the past simply but an expression the emotional state for missing the past. Second, the colors and materials are various also as like styles. Third, the decorations of repro-fashion are more crafts by human. The roles of retro-fashion are for creation of high valued product in fashion design, expression of individuality with disharmonized coordination and application as a fusion style. The cultural and industrial meaning of repro-fashion are endowment of aesthetic marketing using human feeling in fashion marketing area and pursuing of the Renaissance of fashion culture and industry. Therefore it is needed that design critics and analysis going side by culture and industry condition for fashion study with human feelings in 21th century.

• 복식문화연구
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• 제11권4호
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• pp.513-524
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• 2003

The purpose of this study was to trace the development of Chintz pattern design through fashion history, and to focus on its application in modern times with special emphasis on filtered Chintz patterns. Chintz patterns use such motives as tree, animal, bird, and geometrical shapes, etc.. It reached the peak of its popularity with William Morris. His influence continued from the end of the 19th century through to the 20th century. Modern Chintz designs have been modified and diversified in different cultures through time, and such diversification & changes can be easily found in modern fashion. From previous studies and other related sources, we found that Chintz patterns were revived in modern fashion trends with some modification. We also discovered the importance of chintz pattern designs in ethnic and retro trends. Thus in conclusion, this study revealed the significance, flexibility, and lasting popularity of Chintz pattern designs in fashion history.

• 복식
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• 제58권7호
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• pp.164-179
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• 2008

The Purposes of this study are to analyze the couture-like design characteristics expressed in modern fashion and to grasp its sociocultural meaning. For this, the documentary study and practical case study have been executed. Fashion writings and visual sources in Gap Pret-a-porter Collection, www.style.com, www.firstviewkorea.com are used. The results are as follows. First, couture ran be featured as a luxurious made-to-order design for individual clients with high quality fabrics, hand-craftsmanship, painstakingly perfect details and finishing. It is valued on authentic originality, uniqueness, aestheticism, and luxury. As the relationship between couture and mass fashion has changed, there appeared not only traditional couture for few privileged people, but also demi-couture which bridges the gap between luxurious couture and pret-a-porter. Second, couture-like designs in modern fashion are classified as (1)the adaption of house archive (2)retro with couture-like silhouette (3)hand-craftsmanship in details and finishing (4)individualization for only one client. They have sociocultural meanings, which are the reaction to the crisis of originality, new luxury for differentiation, the pursuit of new individualism thinking. Ultimately, it ran be thought that couture-like design in modern fashion results from the mutual needs between elitism fashion designer struggling in the hegemony of originality and reproduction, and modern consumer seeking for luxury, individualization.

• 디자인학연구
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• 제15권1호
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• pp.257-266
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• 2002

현대사회는 고도로 단원화하고 광범위하게 조직된 사회구조로 되어가고 있다. 후기 산업사회인 현대의 문화적 측면은 포스트모더니즘으로 이러한 경향이 전 학문영역에 보여지고 있다. 따라서 포스트모더니즘은 20세기 후반을 지배하는 일종의 시대정신이 되고 있다. 포스트모더니즘은 모더니즘에 대한 반발로 제2차 세계대전이후 서구 세계에 나타나기 시작한 다양한 예술적, 지적, 사상적 경향을 막연히 지칭하는 표현이다. 포스트모던 사회인 현대는 탈분화와 탈조직화, 사회구조의 이완, 해체 등의 특징을 나타낸다. 포스트모더니즘의 발생배경, 특징 및 철학을 연구함으로 포스트모더니즘의 이론적 배경을 파악하였다. 그러한 포스트모더니즘의 영향이 산업디자인의 영역에서 어떠한 경향을 보이고 있는지 미니멀리즘, 레트로디자인, 키치적디자인, 해체주의디자인, 신소재사용디자인 및 사이버디자인에 관해 연구하였다.

• 패션비즈니스
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• 제11권2호
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• pp.14-31
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• 2007

The Vivienne Westwood's design is divided into four eras : The 'Punk and Ethnic Style' era, The 'Feminine Style' era, The 'Eclectic Style' era and The 'Retrospective Style' era. The aesthetic characteristics of Vivienne Westwood's design vastly divided into Parody and the Punk Couture. Westwood's parody is exprssed by british materials, that is traditional British tailoring, dressmaking techniques, traditional british fabrics and her debt to the past. Also Westwood has presented the special characteristics of Punk Couture showing Punk-Style clothes by applying Couture sense to her own Pret a Porter Collection. She pursued newness breaking the conventional aesthetic consciousness through her cutting, mix and match of fabrics and cordy of punk details. Westwood pursued new aesthetics by deconstruction and destruction regulated existing ideas that had been systematized, conventionalized and standardized by history and culture. She had shown pluralistic fashion through her design that exactly reflected characteristics of the modern society demanding variety.

• 한국의상디자인학회지
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• 제10권1호
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• pp.69-78
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• 2008

A new coinage which calls a modern was appeared variously by values, taste, feature of lifestyle and the meaning of a new coinage has influence in the change of lifestyle. Particularly a popular star is a person who situates in the center of a new coinage, his role, behavior, and appearance have great influence in the birth of a new coinage. He is a fashion leader as well as the object of fashion imitation to the new generation being sensitive for fashion. As his fashion is appeared with important fashion icon in fashion market, fashion companies have developed actively star marketing marking him as an advertising model. Therefore, because the fashion trends of a popular star introduce season's fashion trends and can be important factor forecasting fashion behavior of consumer, this study aims at analysis for fashion trends of a popular star including a public entertainer. The dates of this study were collected by TV drama, internet, and magazines, etc. The fashion trends were divided into feminine fashion trend, sexy fashion trend, tomboy fashion trend, and retro fashion trend. Feminine fashion trend was based on feminity but it was classified in masculine look, simple look, chic look, and natural & romantic look according to the standard of a transformation of feminine image. Sexy fashion trend was divided into two sexy images according to the method wrapping oneself in a dress and the method exposing a specific body part. Tomboy fashion trend could be the immature boyish style which concealed bust or hip or pelvis symbolizing feminity. Retro fashion trend could be style being based on 1980's style and Y line. Fashion items as leggings, baby doll dress, tunic style, dot pattern, garsonne look were come into fashion.

• 한국의상디자인학회지
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• 제21권3호
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• pp.137-147
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• 2019

The purpose of this study, I investigate the new trend, 'new-tro', through the music video costumes of young generations, and analyze the meaning and characteristics of 'new-tro'. The research method is, select 30 music video with new-tro fashion style on the music sites, and the fashion styles were analyzed in 11 music videos checked and selected by 100 students. As a definition of the term, 'retro' refers to a phenomenon in which the past reappears in modern time, and 'new-tro' is a new retro trend, a social phenomenon that enjoys the old with a modern sense, and is a compound word of 'new' and 'retro'. 'new-tro' is a modern reinterpretation and rebirth of the past style, and 'fu-tro' is a style of coexistence between the past and the future. In the music video, fashion is a media language and cultural code, and it creates trend or new fashion, that communicates with the public, stimulating emotions. As a result of the research, the common trend phenomenon expressed in the music video costume of 'new-tro' trend which appeared in 2000s is as follows. 1. New-tro style starts with items that were famous in the past. 2. It is one of postmodern marketing using color, print and logo. 3. It spreads quickly by the influence of culture that is characteristic of the Internet and SNS world. 4. It is bottom up propagation phenomenon of street fashion. 5. It is a time game where modern people connect the past with the present. 6. "new-tro" continues to evolve for that time, based on 'retro'. New-tro, an evolutionary version of the 21st century retro wave. and it is a key to marketing effectiveness as a sympathetic elements of 1020 generations with the reproduction of memories.

• 인삼문화
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• 제2권
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• pp.71-83
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• 2020

대학생은 소득활동을 준비하는 잠재적인 소득계층으로 매우 중요한 미래의 주된 소비자이다. 본 연구는 대학생 소비자의 인삼 관련 소비문화의 현황을 파악하고 앞으로 인삼 제품과 서비스의 확대를 위하여 그들의 인삼 제품에 대한 태도를 알아보고, 구매현황 및 만족도, 그리고 구매의도를 알아보고자 하였다. 이를 통하여 구매의도에 영향을 미치는 관련 변수의 상대적 영향력을 살펴보았다. 그 결과, 대학생 소비자의 인삼 제품 구매의도에 영향을 미치는 변수는 인삼에 대한 신뢰성, 경제성, 구매 경험, 주관적 관심도, 월평균 소득(아르바이트 포함), 월평균 용돈, 인삼에 대한 자부심, 그리고 연령 등의 순으로 나타났다. 이 중에서 대부분의 변수가 정(+)의 영향을 미쳤으나, 월평균 소득, 월평균 용돈, 연령은 부(-)의 영향을 미쳤다. 즉, 인삼에 대한 신뢰성, 경제성, 자부심이 높을수록 구매의도가 높았으며, 구매 경험이 많을수록, 인삼에 대한 주관적 관심도가 높을수록 구매의도 역시 높았으나, 연령, 월평균 용돈, 소득 등은 높을수록 오히려 구매의도가 낮았다. 대학생의 인삼 제품 소비 촉진을 위해서는 젊은 층을 위한 가격 인하, 질적인 측면에서의 고급화, 그리고 젊은 세대를 위한 제품의 다양화, 떫고 쓴 맛을 거부하는 부정적인 측면을 극복할 수 있는 맛 개선, 그리고 무엇보다 소비자의 관심을 유도할 수 있는 면이 필요하다. 또한, 젊은 층이 편리하고 쉽게 먹을 수 있는 제품 개발과 판매처의 증설 등을 통한 접근성 확대도 필요하다. 최근 젊은 소비자들은 이전에 경험해 보지 못한 새로운 제품, 디자인이나 포장이 독특하여 인증하기 좋은 제품, 과거의 향수를 자극하는 레트로 제품 등에 관심이 많으므로 이러한 관점에서 인삼 제품 소비와 관련된 홍보 및 정보제공을 할 필요가 있다. 소비자의 실용성과 편리성을 고려하고 다양한 생활환경에 맞추어 휴대가 편리한 제품 선호를 반영하며 다른 제품과 시너지 효과를 발휘할 수 있는 개인 소비자의 취향 큐레이션 서비스 등의 고려를 제안한다.