• Journal of the Korean Society of Costume
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• v.65 no.1
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• pp.15-29
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• 2015

The fashion items of the "Rainy Look" has become fashion items that could be worn in any weather. Accordingly, there is a need for this study to research the fashion items of the Rainy Look as its influence is becoming big enough to impact modern fashion and expand into the high fashion and street fashion. First of all, the purpose of this study is to analyze the fashion items of the Rainy Look that were represented in the high fashion and street fashion of 21st century. And the analysis was performed using the following categories: the functional aspect, aesthetic aspect, and the formativeness of fashion items. Through this, the study provided fashion styling materials using the Rainy Look fashion items. This study examined the concepts and characteristics of the Rainy Look as a literature study and analyzed its characteristics, which appeared in collections and street fashions. Especially as attires coordinated with business casuals in the street fashion, they appeared often among commuting office workers. And the conveniences of having a string in the waistline or securing storage space or detachable function. On the contrary, traditional raincoat designs appeared often in high fashion and as feminine styles, which is characterized by a slimmed waist with a use of a belt. and a flared lower part, such as shoulder patch or strap.

• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.433-448
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• 2019

Oversized fashion is again in the spotlight due to the influence of retro fashion. This has created new fashion trends with methods different from those of the past. This analysis examines recent trends by sorting these looks according to new and different methods of judging their appearance. A new categorization of the oversized look and its configurations has been created, one which separates "big" looks, partial changes, and layered looks. This research was based on historical review and previous studies. Three thousand one hundred thirty-six photos of oversized looks that have appeared in collections over the past five years were gathered, and their appearance was categorized according to type. The categorization results showed that big looks (55.1%) were most prevalent, followed by partial alterations (36.35%), and layered looks (8.45%). In comparison to prior oversized clothing production, new permutations of the "Big" look expanded the silhouettes of torso, shoulders, neckline and collar. Partial changes have expanded from the broadened shoulders of the 1980s. Today these styles expand the shoulders and armholes vertically or horizontally, which dramatically exaggerates the sleeves and collar. The layered look no longer simply features overlapping layers but takes the form of over-layering through cuts and insertions. Through such analysis it is clear that modern oversized looks break away from the simple expanded forms and production methods of the past. They now attempt to realize an exaggerated beauty of form regarding each clothing component and also maximize decorative effects through innovative drafting or sewing methods.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.55-64
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• 2012

This study aims to reinterpret formative elements of Baeja, by applying them to the design of modern clothing. The main objective of the studying Baeja is to propose unique layered look items that can be readily put together for various weather conditions and occasions, be easily wearable and bring out unique individualities. After carefully studying Baeja from Joseon dynasty, flexible and practical layered-look items are designed. The following are the conclusions drawn from the work. First, it is possible to apply Baeja elements, such as the silhouette, traditional materials, and colors, to modern clothes, for a layered-look. Second, Baeja characteristics have a profound potential for a modern layered-look design, in that it is sleeveless, its length is long at the front and short at the back, and it comes with slits on both sides and a wide belt. The items inspired by such characteristic can easily be worn over and draped around daily clothes, according to weather conditions and occasions. Third, many decorative elements of Baeja, including detailed ornamental method, knots, patchworks, and string decorations create a unique and traditional image in modern clothes. Ribbonswhich can adjust the width of clothes are both practical and decorative. A reversible jacket is created by utilizing the same traditional sewing method for both inner and outer fabrics. One item can be worn in different styles, which increases practicality. Fourth, traditional and modern materials go well together. Such methods can create an item with both modern sensibility and traditional chic.

• Journal of Fashion Business
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• v.24 no.2
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• pp.32-43
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• 2020

The purpose of this study is to analyze the granny look of the new-tro trend via Alessandro Michele's Gucci collection and to provide a reference standard for future design developments by identifying the representation of the granny look. To analyze the new-tro trend and the granny look, basic concepts were analyzed through aesthetic and art books and the photographic data were collected through Internet sites. A total of 186 fashion images were considered as granny look by five clothing experts. The images were subdivided into silhouettes and items, materials, patterns, and colors to analyze the modeling factors and identify the intrinsic inner meaning based on the theory of Nostalgia. The analysis showed that the silhouette was expressed naturally without exaggeration or shrinkage. The thermosetting materials included fur, velvet, knit and quilted materials, while the colors showed raw and faded shades based on the use of natural colors. The patterns were mostly natural, such as flowers, leaves, and stalks, which were aimed at nature. The inner meaning of the granny look is based on the theory of Nostalgia, primarily because it is an emotional fairy tale and second, it reflected the sessions of nature. Also, it is a reinterpretation of the narrative. In conclusion, the academic and fashion industries need to understand the various emerging trends in accordance with the social and cultural backgrounds to derive a positive benefit.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.113-123
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• 2020

In this paper, big data analysis was conducted for past and present fashion trends and fashion cycle. We focused on daily look for ordinary people instead of the fashion professionals and fashion show. Using the social matrix tool, Textom, we performed frequency analysis, N-gram analysis, network analysis and structural equivalence analysis on the big data containing fashion trends and cycles. The results are as follows. First, this study extracted the major key words related to fashion trends for the daily look from the past(1980s, 1990s) and the present(2019 and 2020). Second, the frequence analysis and N-gram analysis showed that the fashion cycle has shorten to 30-40 years. Third, the structural equivalence analysis found the four representative clusters. The past four clusters are jean, retro codi, athleisure look, celebrity retro and the present clusters are retro, newtro, lady chic, retro futurism. Fourth, through the network analysis and N-gram analysis, it turned out that the past fashion is reproduced and evolves to the current fashion with certain reasoning.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.177-189
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• 2010

The purpose of this study is to research the conspicuous consumption characteristic expressed in the modern fashion. The conspicuous consumptions are classified with 2 parts as follows as: 1. The motive of conspicuous consumption, 2. The effect of conspicuous consumption. And the motive of conspicuous consumption is 1) conspicuous consumption, 2) conformity consumption, 3) compensatory consumption. The effect of conspicuous consumption is 1) veblen effect, 2) bandwagon effect, 3) snob effect. The veblen effect is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption to be seen as buying an expensive, prestige item. The bandwagon effect is people tend to follow the crowd without examining the merits of a particular thing. The snob effect refers to the desire to own unusual, expensive or unique goods. The conspicuous consumption has produced conflicting results of the homogeneous imitation and the different scarcity. Consequently conspicuous consumption characteristic expressed in the modern fashion refers to the conformable imitation and the different scarcity. The conformable imitation is pursuit of first lady look and imitation. The different scarcity refers to the desire to own exclusive or unique goods. The unique value is pursuit of limited edition and art mode.