• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.278-286
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• 2008

This study's purpose is to offer to basic data in each professional soccer team's spectator marketing strategy through researching the influence of spectators' life style on the appeal of professional soccer. This study's survey is target 500 spectators who were present at the professional soccer championship game in 2007 at Seongnam Stadium. Data analysis was done on 484 spectators's questionnaires using SPSS V. 12.0. To analyze materials the frequency, correlations, and regression analysis were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, the influence of spectator's life-style on the loyalty(action loyalty, attitude loyalty)of professional soccer. Second, the influence of spectator's life style on the appeal(field factor, game circumstance factor, spectating expense factor, promotion factor, entertainment factor, player factor)of professional soccer.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.919-925
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• 2007

본 연구는 M-Commerce 고객을 대상으로 라이프-스타일 특성에 따른 관계혜택, 서비스 만족 및 재구매 관계에 대한 연구모형을 설정하고, 경로분석을 통하여 M-Commerce의 구매 결정 요인을 도출하여 M-Commerce의 효율적 운영 방안을 제시하였다. 라이프스타일 I (전통적 안정 추구형)은 고객화 혜택, 심리적 혜택, 사회적 혜택 순, 라이프스타일 II (현실중심 생활형)는 경제적 혜택, 고객화 혜택, 심리적 혜택 순, 라이프스타일 Ill (수동적 독립지향형)는 은 고객화 혜택, 경제적 혜택, 심리적 혜택 순, 라이프스타일 Ⅳ (진취적 여가 활동형)은 심리적 혜택, 고객화 혜택, 경제적 혜택, 사회적 혜택 순으로 서비스 만족에 영향을 미치며 서비스 만족이 재구매 결정에 긍정적 영향을 미치는 것으로 조사되었다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.65-75
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• 2012

The purpose of this study was to examine the relationship between the food-related lifestyle of coffee consumer and their coffee satisfaction level in an attempt to lay the foundation for successful coffee marketing strategy setting. Self-reported questionnaires were completed by 300 adults who have visited coffee shop recently in the Seoul metropolitan area. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, ANOVA, and regression. A factor analysis extracted five factors comprising food related lifestyle, which we named health-seeking (factor 1), eating-out-seeking (factor 2), taste-seeking (factor 3), economy-seeking (factor 4) and convenience-seeking (factor 5). The results of the regression analysis suggested that health-seeking, eating-out-seeking, taste-seeking lifestyle had a statistically significantly positive influences on the degree of the satisfaction. health-seeking, eating-out-seeking, taste-seeking, convenience-seeking in food-related lifestyle had statistically significantly positive influences on purchase intention. These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry.

• Journal of the Economic Geographical Society of Korea
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• v.10 no.4
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• pp.461-480
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• 2007

The purpose of this study is to investigated and differences per lifestyle type according to characteristics of participation in eco-tourism by classifying lifestyle types of university student consumers. Also, the influences exerted on characteristics of participation in eco-tourism by the variables of demographical characteristics, lifestyle types and characteristics of eco-tourism were analyzed. The results indicated by the research can be summarized as follows. First, significant differences were found in terms of sociability inclination factors and leisure inclination factors. In other words, the group of people who had participated in eco-tourism were more of sociability-inclined and leisure-inclined lifestyle types than the group of people who had not participated in eco-tourism. Second, logistic analysis on the types of influences exerted on participation in eco-tourism by demographical characteristics, characteristics of eco-tourism and lifestyle types, it was found that significant influences were exerted by such variables of propensity of learning in eco-tourism, leisure inclination factors and school year. Third, regression analysis on the types of influences exerted on intention to participate in eco-tourism by demographical characteristics, characteristics of eco-tourism and lifestyle types, propensity of awareness on eco-tourism, tendency of preferring eco-tourism, sociability inclination factors and progress inclination factors were selected as significant variables.

• Therapeutic Science for Rehabilitation
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• v.12 no.4
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• pp.111-122
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• 2023

Objective : To identify the effect of lifestyle risk factors on the daily activities and cognition of the older adults in the community using the National Health Insurance Corporation 2015 geriatric cohort database. Methods : Lifestyle risk factors were defined as body mass index (BMI), smoking, drinking, vigorous exercise, moderate exercise, and walking, and basic and instrumental activities of daily living (ADL) and cognitive function variables were included in the analysis. ADL and cognitive function according to sex and age were analyzed using a t-test and one-way ANOVA. The correlation between lifestyle risk factors, ADL, and cognitive function was analyzed using Pearson's correlation analysis, and multiple regression analysis was performed to analyze their influence. Results : The factors affecting basic ADL (BADL) were sex and walking exercises, with an explanatory power of 1.7%. Instrumental ADL (IADL) included age, drinking, and walking exercises, with an explanatory power of 2.6%. Cognitive function included sex, age, BMI, vigorous exercise, and walking, with an explanatory power of 5.3%. Conclusion : Lifestyle risk factors partially affected BADLs/IADLs and cognitive function in community-dwelling older adults. This suggests the need to systematically manage lifestyle risk factors to improve and maintain the healthy lives of older adults facing biological aging.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.19-24
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• 2020

치유농업은 현재 많은 관심이 대두되고 있으나, 학술적인 연구는 아직 부족한 실정으로 공급조건이나 제공프로그램에 대한 파악과 소비자의 성향에 대한 연구가 종합적으로 고려되고 있지 못하다. 따라서 본 연구에서는 치유농업 소비자의 이용의도에 영향을 미치는 공급조건과 제공프로그램을 파악하고자 하였으며, 특히 소비자의 라이프스타일이 어떤 역할을 하고 있는지를 살펴보았다. 이를 위해 서울시와 경기도 및 전라남북도에 거주하고 있는 일반 직장인을 대상으로 한 설문조사 데이터를 기반으로 통계적인 분석을 실시하였고, 분석결과는 다음과 같이 나타났다. 첫째, 치유농업 공급조건이 소비자의 이용의도에 미치는 영향은 공급조건의 하위요인 중 일부가 유의한 정(+)의 영향을 미치는 것으로 나타나 부분적으로 지지되었다. 둘째, 치유농업 제공프로그램이 소비자의 이용의도에 미치는 영향은 모든 제공프로그램의 하위요인들이 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 치유농업 공급조건이 소비자의 이용의도에 미치는 영향관계에서 소비자의 라이프스타일의 모든 하위요인은 이 관계를 유의하게 조절하지 못하는 것으로 나타났다. 넷째, 치유농업 제공프로그램이 소비자의 이용의도에 미치는 영향관계에서 소비자의 라이프스타일 하위요인 중 건강추구는 치유농업 제공프로그램의 자연활동과 이용의도 간의 관계를 유의하게 조절하는 것으로 나타났다.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.739-742
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• 2010

연구는 배드민턴 참여자들의 웰빙 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향을 규명하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 본 연구에서는 강원도에서 배드민턴 클럽에 참여하고 있는 성인 남녀를 대상으로 206명을 표집하여 SPSS/PC+ 11.0 Version을 사용하여 통계분석을 실시 하였다. 이 연구의 결론은 다음과 같다. 첫째, 웰빙 라이프스타일의 하위요인 패션 유행추구, 사회지향성의 순으로 스포츠웨어 추구혜택인 이상적 추구혜택에 영향을 미치는 것으로 나타났다. 둘째, 웰빙라이프스타일의 하위요인 물질추구, 패션 유행추구, 현실만족 순으로 스포츠웨어 추구혜택인 유행과 브랜드 추구혜택에 영향을 미치는 것으로 나타났다. 셋째, 웰빙 라이프스타일의 하위요인 자기충실, 사회지향성, 건강추구, 현실만족의 순으로 스포츠웨어 추구혜택인 편안함 추구혜택에 영향을 미치는 것으로 나타났다. 넷째, 웰빙 라이프스타일이 패션 유행추구, 물질추구, 사회지향성의 순으로 웰빙 라이프스타일이 젊음과 개성 추구혜택에 영향을 미치는 것으로 나타났다. 이러한 결과들을 바탕으로 스포츠활동에 참여하는 대상자들이 스포츠웨어 추구혜택을 정확히 파악함으로써 스포츠활동에 보다 더 질 좋은 스포츠웨어 제품을 기대할 수 있을 것이다.

• Management & Information Systems Review
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• v.30 no.1
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• pp.87-105
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• 2011

Although the rapid spread of mobile device like smart phone has increased, One of the main problems of systems is that they do not meet their quality requirements. Many researchers have tried to improve users' satisfaction and enhance their quality of life. The purpose of the study is to examine the moderating effect of lifestyle on the use of mobile internet service. To achieve our research purpose, we used lifestyle, IS success model and quality of life as the theoretical background. Based on the research model, we conducted survey and empirically analyzed the data. We classified user types according to lifestyle as a moderating variable. The results show that users' lifestyle can classify two group: curiosity-independent group and intelligence-pursuit of advanced fashion type. The impact of information and systems quality factors of mobile internet service on user satisfaction are differentiated from these lifestyle group. This paper ends with strategical implication of the study results.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.123-140
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• 2005

Recently, one of the issues that are significantly considered is to keep Changwon F3 car racing. In most existing studies, however, there is shortage of opinions for understanding the reactions of the host community. The question addressed in this paper is what are the underlying factors that affect which inhibitors are likely to be discussed by the host community for car racing. Survey collected from 299 participants in Changwon city were analyzed to test their reactions. Through the empirical study, several research findings emerged. The results indicate that (1) the event seeker, the drive seeker, and the hard internal seeker were significant discriminant factors to separate inhibitors from the host community, (2) the significant differences between the recognition of demographic characteristics and that of negative effects, (3) the significant level between cluster groups(overcontrolled, resilient, undercontrolled) and negative effects is found. The findings also provide implications for practice on several fronts, which is to understand the reaction of the host community to F3 car racing, and for the event planner to reduce complaints.