• Journal of Service Research and Studies
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• v.10 no.3
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• pp.103-118
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• 2020

Chinese economic growth and Chinese adoption of foreign cultures have changed varied phenomena, consumption patterns and consumer life-styles, in particular. In order to understand behavior of Chinese consumers, it is critical to explore their lifestyles and its effects on their purchase behavior. For attaining this goal, our research classifies Chinese consumer lifestyles related to cosmetics, into four types: brand oriented, price sensitive, rational consumption, and impulse buying. The research further analyzes the effects of consumer lifestyles on perceived value, satisfaction, and purchase intention in each case of skin care cosmetics and make-up cosmetics. Significant difference are found in perceived value, satisfaction, and purchase intention of skin care cosmetics exists between brand-oriented type and rational consumption type. This is also the case between rational consumption type and impulse buying type. Purchase intention is only found to be different between rational consumption type and price sensitive type. In case of make-up cosmetics, significant differences in perceived value, satisfaction, and purchase intention in the pairs of brand-oriented type and rational consumption type, rational consumption type and impulse buying type, and rational consumption type and price sensitive type. This implies rational consumption type should be more appropriate target consumers in the Chinese cosmetics market.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.135-144
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• 2014

This study examined whether there is difference in consumers' product attitude according to the type of buying behavior values and the type of price discount among their lifestyle. First, the factors of values comprising consumers' buying behavior were derived as frugal buying, impulse buying, quality buying, and principle buying. Cluster analysis showed that the types of buying behavior value included high quality impulse buying, reasonable buying and practical buying. Second, it was found that there were differences in product attitude according to the type of consumers' buying behavior values. Third, interaction effect was found between the type of price discount and consumers' product attitude according to the type of buying behavior values. Fourth, among the factors of value comprising consumers' buying behavior, frugal buying factor has an effect on the product attitude with price discount of 50% and quality buying and impulse buying factors have an effect on the product attitude with bundle price discount (1+1). The above mentioned result of study suggests that when a company establishes a strategy of price discount, it should consider sales promotion strategy taking account of consumers' buying behavior values and type of product price discount.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.15 no.2
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• pp.167-186
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• 2004

본 연구의 한계는 설문대상이 주로 대학생들로 나타나 표본선정에 있어 고루 분포되지 못한 직업군 등으로 연구결과의 대표성에 문제가 제기된다. 또한, 이용자들이 피자 배달 전문점에 어떠한 이미지를 가지고 있는지에 관한 부분들이 결여되어 있다. 따라서, 향후 연구 과제에 대한 제안으로 인구통계적 특성이나 라이프스타일에 따른 보다 구체적인 피자 배달 전문점의 서비스 품질 등을 가미한 연구가 필요할 것이며, 이용자들의 피자 배달 전문점의 서비스품질에 대한 정확한 지각을 측정하기 위해서는 지각된 품질을 구성하는 보다 심층적인 연구가 필요한 것으로 사료된다. 향후 과제로 이러한 부족한 점들을 보완한 연구가 요구되어진다고 사료된다.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.584-595
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• 2018

The purpose of this study is to examine how basic psychological needs of elementary school physical education classes influence school happiness and physically active lifestyles. Questionnaires were distributed to 300 elementary schoolers in five elementary schools in I city. After excluding 22 incomplete questionnaires, a total of 278 questionnaires were used for data analysis. For data analysis, descriptive analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis were used. Correlation analysis revealed that the competence and relatedness of basic psychological needs are positively correlated with all the subsets of school happiness and moderate-vigorous physical activity. Multiple regression showed that the competence of basic psychological needs positively predicted self-respect and relationships with teachers of school happiness and also predicted moderate-vigorous physical activity. Multiple regression also showed that the relatedness of basic psychological needs positively predicted all the subsets of school happiness. The findings indicate the importance of basic psychological needs in physical education classes on school happiness and physically active lifestyles. Thorough this research, it is hoped that the values of physical education classes in elementary schools increase.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• Journal of the Korean Society of Costume
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• v.66 no.6
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• pp.1-16
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• 2016

This study identifies the impact of celebrity stylists' individual psychographic characteristics, including their lifestyle, and social characteristics, including person-environment fit on their job commitment and satisfaction. A survey was conducted with currently working celebrity stylists, and a total of 203 responses were analyzed using descriptive analysis, factor analysis, reliability test, and multiple regression analysis. The results of this study were as follows: 1) The results of the factor analysis and reliability test on celebrity stylists' lifestyle and person-environment fit clearly revealed factorial structures, respectively. 2) Regarding the results of the influences of celebrity stylists' lifestyle on their job commitment and satisfaction, respondents who had higher new information-oriented, success-oriented, and conservation-oriented, but lower outdoor activity-oriented lifestyle tended to show higher job commitment and role satisfaction of job satisfaction. 3) Respondents who had higher person-job fit, person-organization fit, person-celebrity fit, and person-coworker fit tended to demonstrate a higher level of job commitment and role satisfaction of job satisfaction. Both celebrity stylists' lifestyle and person-environment, which revealed to have a significant relationship to their job commitment and satisfaction, could be used as an index to evaluate potential employees' job attitudes for recruiting celebrity stylist.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.134-144
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• 2009

The purpose of this study was to verify the relationship of laptop purchasing behaviors based of Theory of Planned Behavior. The data collected from the 240 experience to that who used laptop computer, but was analyzed. With the collected data, factor analysis, K-Means analysis, correlation analysis, crosstabs analysis, and structural equation model analysis was performed by SPSSWIN 15.0 and AMOS 7.0. Factor and cluster analyses were used to segment the sample into four clusters. After analyzing the results, various relationships between attitudes, subjective norms, perceived behavioral control, behavioral intention were determined for the different groups.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.615-631
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• 2019

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

• Korean Journal of Culture and Social Issue
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• v.11 no.3
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• pp.41-66
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• 2005

The goal of this study was to investigate factors influencing North Korea defectors's psychological alienation by comparing South Koreans and North Korean defectors in the sense of values, lifestyles, attribution styles and stereotypes. To pursue this goal, a questionnaire was distributed to 143 South Koreans and 99 North Korean defectors, According to results, in comparison with South Koreans, North Korean defectors placed more values on 'nation' than 'individual or family', on the 'support of parents' than 'a great success', In the lifestyles, the North Korean defectors than South Koreans put higher significance in 'traditional familism', 'traditional collectivism', 'social consciousness', and 'traditional hierarchy'. As for stereotypes, South Korean people considered the North Korean defectors defiant, critical, egoistic, and competitive people. Also, South Koreans perceived North Korean defectors as more negatively than North Korean defectors did themselves. In case of alienation, North Korean defectors reported that their workplace was the most common place where they were alienated. As a result of investigating factors investigating the North Korean defectors' alienation, it showed that 'affluent life' in their values, 'cultural openness' in the lifestyles, and 'inside attribution' in the attribution styles were critical. Finally, it discussed limitations of the present study and the research required in the future.

• Journal of the Society of Disaster Information
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• v.11 no.4
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• pp.506-514
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• 2015

In this study, a new analytical techniques is proposed for seeking policy alternatives aimed at objectives of TDM, increasing the transit rideshare. Determinants of travel mode such as personal characteristics, lifestyle, and urban spatial characteristics are interdependent and have combined effect on decision. In addition, individuals, groups, and regional characteristics have interdependencies at different levels. Unlike traditional regression analysis, hierarchical analysis model has the advantage of identifying interdependencies and complex relationship between the combined impact factors. This analysis technique is expected to be a significant contribution to seek a more efficient TOD policy.